Experience

Asembl Brands

• Australia
• Advertising Services
• 1 - 100 Employee

• Managing Director & Co-Founder

  • Feb 2016 - Present

  Fashion | Lifestyle | FMCG Brand ExtensionsAsembl is a strategic brand extension agency with a deep understanding of fashion, lifestyle & FMCG. We work with global brand owners to bring new licensed food & non-food retail product innovations to market and brand stories to life. Success is built on trusted relationships with brand owners, retailers & manufacturers - creating millions of new touch points & occasions for consumers to experience loved brands. We love great stories, great products, let us tell the world yours. Clients include: Baileys, Bundaberg Rum, Bubble O’Bill, Carlton & United Breweries, Chupa Chups, Coca-Cola, Finlayson, Golden Gaytime, Guinness, Hershey, Mentos, Paddle Pop, PIMM's, Streets, Unilever, Weiswww.asembl-brands.com



BAM Brick & Mortar Brands

• Australia
• Advertising Services
• 1 - 100 Employee

• Director & Founder

  • Nov 2008 - Present

  Fashion | Retail | MarketingBAM provide public relations and retail marketing services for local & international apparel brands. We have deep connections with local media across magazine, newspaper, TV, radio and online communities. Our retail division are experts at creating engaging retail concept environments for both short & long term periods. Clients have included Amore & Sorvete, APOM, Asuza, Bliss Media, Boxfresh, Cheap Thrills, Chip Chop, City of Port Philip, Creative Recreation, Dan Jones, Handsom, Myer, Pierucci Mens Outfitters, Puma Glow Run, Sadotna, Study Footwear, SO:ME Space, Sosume, The Horse, Vanguard, Vasuma Eyewear, Wet & Wendy, YTTRIUM by Aurelio Costarella, 100 Squared



Mighty Fine - Los Angeles

• Marketing Director

  • Jan 2005 - Nov 2008

  A trio of entrepreneurs joined forces in 1992 to create Mighty Fine - a Los Angeles based design studio that grew from a progressive yet underground t-shirt line to an internationally recognised fashion force and brand innovator.I joined Mighty Fine in 2005 charged with the task of managing global licensing for company owned brands and establishing an in-house marketing department. I worked in harmony with design & sales to effectively market Mighty Fine brands and was supported by an amazing team of 5. Together we oversaw the development of new brands and the brand management of existing. This included strategy development, branding, packaging, photo shoots, advertising, retail fitouts, BTB & BTC marketing initatives, tradeshows and public relations. Key retailers included Kitson, Lisa Kline, Hot Topic, Barneys, Nordstrom, Bloomingdales, Macys, JC Penney, Kohl's & Sears just to name a few.We also managed the global licensing for company owned brands including French Kitty, Ruby Gloom & Bad Cat. Establishing a network of global brand managers & licensees across a range of categories including apparel, footwear, accessories, cosmetics, retail stores, stationery and publishing. For Ruby Gloom we even developed of an animated TV series with our partner Corus Entertainment in Canada.Key territories developed included Japan, SE Asia, China, UK, Europe, UAE, South America & Australia.Mighty Fine are a truly extraordinary family of people who gave me so many amazing experiences and taught me many valuable skills.



Gaffney International Licensing

• Senior Brand Manager

  • 2000 - 2005

  Established in 1977, Gaffney International Licensing was Australiasia's largest independent licensing & brand management company. Gaffney managed intellectual property rights / trademarks on behalf of original rights owners of famous brands. The company was responsible for A$500M worth of licensed consumer products at retail annually. Managing major world-wide brands in the Australasian market, the company was also responsible for taking various Australian brands to international territories. These brands include Bananas in Pyjamas, The Wiggles, Shirley Barber's Fairies, Saddle Club and The Crocodile Hunter. As Senior Brand Manager I was charged with diversifying the companies portfolio to include fashion & consumer brands. Brands included Arnott's, Fosters, Coca-Cola, Jack Daniel's, Kellogg's, Surf Life Saving Australia, Playboy, French Kitty and Vision Streetwear. Total retail sales for division in 2005 were over A$60M.