Experience

Little King

• Retail
• 1 - 100 Employee

• Founder & Creative Director

  • May 2021 - Present

  Little King is the culmination and marriage of many years of passionate work and exploration in the fields of design and cooking. It is a homeware and design store that also houses a cafe, which serves simple, seasonal food from morning to afternoon. We live by the simple concept that if you buy better, you'll replace things less. This is why we stock our store with timeless design that surpasses trend and supports longevity. If we learn to appreciate the items we thoughtfully curate into our lives - we ultimately consume more intentionally and extend the lifecycle of an object. That's why we partner with brands, makers, and producers that prioritize sustainability and green initiatives in their production and packaging process. We built the space on a strong work ethic and optimism for the future. We built it to be warm, inclusive, and celebratory. It is a place where living and eating well is for everyone. littleking.online Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Creative Director, Consultant

  • Jan 2014 - Present

• Art Director + Designer

  • Jan 2003 - Jan 2014

  Worked as an art director on advertising, brand marketing, fashion editorials, art projects, and all forms of multimedia from print to film. On set direction, visuals, brand consulting, film direction, concepts, and storyboarding.Clients: New York Times, i-D Magazine, Target, Sotheby’s, Ann Taylor LOFT, Amazon Fashion, Nexxus, MAC Cosmetics, Bloomingdale’s, Chandelier Creative, Arnold Agency, Benefit Cosmetics, J Crew, & Restoration Hardware.



Josie Maran

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Creative Director

  • Dec 2019 - Dec 2021

  Was brought on to pivot the overall brand and modernize the customer experience. Tasked to elevate packaging, build out 360 campaign process, redesign the ecomm and update the in-store experience at Sephora and Ulta. Built out a talented in-house creative team that handles all photo shoots, social media, video, advertising, packaging, and brand design. The brand saw exponential growth during the pandemic, including multiple record breaking 360 product launches, and expanded into several new retail partnerships such as Ulta and Target. Show less



Rare Beauty

• United States
• Personal Care Product Manufacturing
• 100 - 200 Employee

• VP, Creative Director

  • Jan 2019 - Jun 2019

  Worked closely with Selena Gomez and her team on bringing a new color cosmetics brand to market called Rare Beauty. Created initial concepts and partnered with esteemed packaging house Established NYC. Led the creative direction on everything from brand naming, identity, competitives, marketing dna, and final packaging design. Developed the final brand concept that celebrates individual beauty, mental health awareness, and uniqueness. Worked closely with Selena Gomez and her team on bringing a new color cosmetics brand to market called Rare Beauty. Created initial concepts and partnered with esteemed packaging house Established NYC. Led the creative direction on everything from brand naming, identity, competitives, marketing dna, and final packaging design. Developed the final brand concept that celebrates individual beauty, mental health awareness, and uniqueness.



Bath & Body Works

• United States
• Retail
• 700 & Above Employee

• Director, Photography & Video

  • Nov 2014 - Aug 2017

  Concepted and set the overall creative direction for brand photography and video for all 1800+ Bath & Body Works stores worldwide. Directed photography and video sets on location and in studio. Collaborated with digital agencies and vendors on special projects frequently. Worked cross functionally with all teams to ensure deliverables meet the expectations of merchants, marketing, and post production partners. Managed and worked closely with the producer on all shoot productions, schedules, comp orders, art buying, talent acquisition, and budgets. Balanced shoot budgets with talent acquisition to exceed deliverables quarterly. Show less



Gap Inc./Gap

• Legal Services
• 1 - 100 Employee

• Senior Designer

  • Jan 2012 - Apr 2013

  Worked on concepts, storyboards, design, and executed the marketing for all North America and Global Gap Adult and Body brand retail store window displays, in-store signage, flagship windows, and special project installations. Leveraged the creative globally to the international markets in Europe and Asia. Art directed and worked with the visual merchandising team, stylists, and merchants in implementing a cohesive message. Effectively communicated and managed the direction between design, studio, production and vendor business relationships. Show less



Christian Dior

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Public Relations Assistant

  • Apr 2002 - Jan 2003

  • Assisted in handling all American press for Dior Homme by Hedi Slimane, supported Slimane in model casting for his fashion shows, created press releases, organized editorial requests, coordinated events for Art Forum, Rodarte, Chanel, Boudicca, V, and V Man. • Planned exclusive release parties that generated new clients, and promoted Black Frame in worldwide media. • Assisted in handling all American press for Dior Homme by Hedi Slimane, supported Slimane in model casting for his fashion shows, created press releases, organized editorial requests, coordinated events for Art Forum, Rodarte, Chanel, Boudicca, V, and V Man. • Planned exclusive release parties that generated new clients, and promoted Black Frame in worldwide media.