Balamurugan Thangaraj
Digital Manager - Channel Growth at StarHub- Claim this Profile
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English Native or bilingual proficiency
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Tamil Native or bilingual proficiency
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Hindi Limited working proficiency
Topline Score
Bio
Akbar Humayun Makani
Bala has exceptional breadth and depth of marketing especially in the digital space. He brings a weatlh of knowledge in Social Media Marketing, Online Marketing Strategies, SEO/SEM, Email Marketing Automation, Website development including e-commerce and back end operations. Bala's strength and passion is in helping small businesses and Enterprises to grab a good market share within their niche and/or community through online marketing channels.If you're ready to increase your exposure and build your business you will want to connect with Bala. The best part about this guy is the fact that he shares his knowledge and creates transparencies in learning and development with his peers.
Akbar Humayun Makani
Bala has exceptional breadth and depth of marketing especially in the digital space. He brings a weatlh of knowledge in Social Media Marketing, Online Marketing Strategies, SEO/SEM, Email Marketing Automation, Website development including e-commerce and back end operations. Bala's strength and passion is in helping small businesses and Enterprises to grab a good market share within their niche and/or community through online marketing channels.If you're ready to increase your exposure and build your business you will want to connect with Bala. The best part about this guy is the fact that he shares his knowledge and creates transparencies in learning and development with his peers.
Akbar Humayun Makani
Bala has exceptional breadth and depth of marketing especially in the digital space. He brings a weatlh of knowledge in Social Media Marketing, Online Marketing Strategies, SEO/SEM, Email Marketing Automation, Website development including e-commerce and back end operations. Bala's strength and passion is in helping small businesses and Enterprises to grab a good market share within their niche and/or community through online marketing channels.If you're ready to increase your exposure and build your business you will want to connect with Bala. The best part about this guy is the fact that he shares his knowledge and creates transparencies in learning and development with his peers.
Akbar Humayun Makani
Bala has exceptional breadth and depth of marketing especially in the digital space. He brings a weatlh of knowledge in Social Media Marketing, Online Marketing Strategies, SEO/SEM, Email Marketing Automation, Website development including e-commerce and back end operations. Bala's strength and passion is in helping small businesses and Enterprises to grab a good market share within their niche and/or community through online marketing channels.If you're ready to increase your exposure and build your business you will want to connect with Bala. The best part about this guy is the fact that he shares his knowledge and creates transparencies in learning and development with his peers.
Credentials
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Project Management: Technical Projects
LinkedInAug, 2022- Sep, 2024 -
Project Management: Government Projects
LinkedInMay, 2022- Sep, 2024 -
Email Marketing: Drip Campaigns
LinkedInMay, 2021- Sep, 2024 -
Scrum: The Basics
LinkedInMay, 2021- Sep, 2024 -
B2B Foundations: Social Media Marketing
LinkedInMay, 2020- Sep, 2024 -
Marketing on LinkedIn: The Sophisticated Marketer's Guide
LinkedInMay, 2020- Sep, 2024 -
Python Data Analysis
LinkedInMay, 2020- Sep, 2024 -
Python for Data Visualization
LinkedInMay, 2020- Sep, 2024 -
SQL Tips, Tricks, & Techniques
LinkedInMay, 2020- Sep, 2024 -
SQL for Exploratory Data Analysis Essential Training
LinkedInMay, 2020- Sep, 2024 -
Social Media Marketing for Small Business
LinkedInMay, 2020- Sep, 2024 -
Learning Python
LinkedInApr, 2020- Sep, 2024 -
Python Quick Start
LinkedInApr, 2020- Sep, 2024 -
Tableau Essential Training
LinkedInApr, 2020- Sep, 2024 -
Advertising on Facebook: Advanced (2019)
LinkedInFeb, 2020- Sep, 2024 -
Advertising on Facebook: Advanced
LinkedInJan, 2020- Sep, 2024 -
Agile at Work: Planning with Agile User Stories
LinkedInJan, 2020- Sep, 2024 -
Learning Web Analytics
LinkedInJan, 2020- Sep, 2024 -
Marketing Automation with HubSpot
LinkedInJan, 2020- Sep, 2024 -
Product Management: Building a Product Roadmap
LinkedInJan, 2020- Sep, 2024 -
Product Management: Building a Product Strategy
LinkedInJan, 2020- Sep, 2024 -
Advanced Google Analytics
LinkedInNov, 2019- Sep, 2024 -
Advertising on Facebook
LinkedInNov, 2019- Sep, 2024 -
Data Visualization for Marketers
LinkedInNov, 2019- Sep, 2024 -
SEO Crash Course
UdemySep, 2018- Sep, 2024 -
Google Tag manager Fundamentals
GoogleJul, 2015- Sep, 2024 -
HootSuite Certified Social Media Consultant
Hootsuite Media Inc.Mar, 2014- Sep, 2024 -
Social Media Certification
IT University OnlineDec, 2013- Sep, 2024 -
Semrush Content Marketing Toolkit Exam
SemrushMay, 2021- Sep, 2024 -
Semrush SEO Toolkit Exam
SemrushMay, 2021- Sep, 2024 -
Semrush Social Media Toolkit Exam
SemrushMay, 2021- Sep, 2024 -
Technical SEO Exam
SemrushMay, 2021- Sep, 2024 -
Inbound Marketing
HubSpot AcademyNov, 2018- Sep, 2024 -
Social media Certified
HubSpot AcademyOct, 2018- Sep, 2024 -
Advanced Google Analytics
GoogleNov, 2017- Sep, 2024 -
Email Marketing Certification
HubSpotAug, 2016- Sep, 2024 -
Google Adwords
GoogleAug, 2014- Sep, 2024
Experience
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StarHub
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Singapore
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Telecommunications
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700 & Above Employee
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Digital Manager - Channel Growth
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Nov 2022 - Present
Manage the SH online platform, Business manager App. Key person in SH migration from legacy to new platform Involved in gathering requirements, firm up and discussion with vendors Responsible for Managing Prod issues for SMB part of SH business Manage the SH online platform, Business manager App. Key person in SH migration from legacy to new platform Involved in gathering requirements, firm up and discussion with vendors Responsible for Managing Prod issues for SMB part of SH business
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ST Engineering
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Singapore
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Mechanical Or Industrial Engineering
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700 & Above Employee
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Project Manager
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Oct 2021 - Nov 2022
• Manage the Software application development and project delivery adapting Project management lifecycle models for a Government Agency. • Client and Stakeholder Management, Resource planning and Coordination. • Using Agile methodology for software development and testing phases with tools like Jira, Confluence etc. • Designing and signing off on contracts • Overseeing all incoming and outgoing project documentation • P/L &Designing risk mitigation plan • Monitoring Project… Show more • Manage the Software application development and project delivery adapting Project management lifecycle models for a Government Agency. • Client and Stakeholder Management, Resource planning and Coordination. • Using Agile methodology for software development and testing phases with tools like Jira, Confluence etc. • Designing and signing off on contracts • Overseeing all incoming and outgoing project documentation • P/L &Designing risk mitigation plan • Monitoring Project Progress Show less • Manage the Software application development and project delivery adapting Project management lifecycle models for a Government Agency. • Client and Stakeholder Management, Resource planning and Coordination. • Using Agile methodology for software development and testing phases with tools like Jira, Confluence etc. • Designing and signing off on contracts • Overseeing all incoming and outgoing project documentation • P/L &Designing risk mitigation plan • Monitoring Project… Show more • Manage the Software application development and project delivery adapting Project management lifecycle models for a Government Agency. • Client and Stakeholder Management, Resource planning and Coordination. • Using Agile methodology for software development and testing phases with tools like Jira, Confluence etc. • Designing and signing off on contracts • Overseeing all incoming and outgoing project documentation • P/L &Designing risk mitigation plan • Monitoring Project Progress Show less
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Engineering Edge
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United States
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Civil Engineering
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Digital Manager
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Jul 2020 - Jul 2021
• Lead the digital marketing team responsible for websites, email marketing, social media, e-commerce, and all web-based communications. • Project managed digital marketing campaigns, which focused on Brand Awareness and Conversion goals. • Create content marketing strategies based around business goals, existing content, and chosen key performance indicators and execute them. • Owned all email planning and execution of email campaigns resulting in an increase of MQL. • Used… Show more • Lead the digital marketing team responsible for websites, email marketing, social media, e-commerce, and all web-based communications. • Project managed digital marketing campaigns, which focused on Brand Awareness and Conversion goals. • Create content marketing strategies based around business goals, existing content, and chosen key performance indicators and execute them. • Owned all email planning and execution of email campaigns resulting in an increase of MQL. • Used Industry-leading tools like Hoot suite to manage all social media management activities and developed reporting dashboard to illustrate campaign effectiveness. • Built a robust organic traffic campaign (SEO) aligned with content marketing strategy to create more traffic and Brand Awareness of the company’s brands and objectives. Show less • Lead the digital marketing team responsible for websites, email marketing, social media, e-commerce, and all web-based communications. • Project managed digital marketing campaigns, which focused on Brand Awareness and Conversion goals. • Create content marketing strategies based around business goals, existing content, and chosen key performance indicators and execute them. • Owned all email planning and execution of email campaigns resulting in an increase of MQL. • Used… Show more • Lead the digital marketing team responsible for websites, email marketing, social media, e-commerce, and all web-based communications. • Project managed digital marketing campaigns, which focused on Brand Awareness and Conversion goals. • Create content marketing strategies based around business goals, existing content, and chosen key performance indicators and execute them. • Owned all email planning and execution of email campaigns resulting in an increase of MQL. • Used Industry-leading tools like Hoot suite to manage all social media management activities and developed reporting dashboard to illustrate campaign effectiveness. • Built a robust organic traffic campaign (SEO) aligned with content marketing strategy to create more traffic and Brand Awareness of the company’s brands and objectives. Show less
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V-Tec Asia Automotive Pte Ltd
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Singapore
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Individual and Family Services
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Product Manager
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Jun 2018 - Mar 2020
Creating a web-based business to consumer marketplace for buying and selling luxury Watches and a web-based food review platform concentrating more on authentic and local Hawker center delicacies. Managing and Maintenance of Website to ensure the smooth operation of Website, Development and creation of Website inclusive of Coding, Social Media Management, SEO/SEM, Coordination of Projects & Design and marketing of websites. Creating a web-based business to consumer marketplace for buying and selling luxury Watches and a web-based food review platform concentrating more on authentic and local Hawker center delicacies. Managing and Maintenance of Website to ensure the smooth operation of Website, Development and creation of Website inclusive of Coding, Social Media Management, SEO/SEM, Coordination of Projects & Design and marketing of websites.
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HOMelement Pte Ltd
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Singapore
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Construction
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1 - 100 Employee
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IT Manager
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Jul 2014 - May 2018
Manage the design, development, and delivery of the eCommerce Store project and created the company’s new B2B marketing plan; Implemented SEO-driven organic strategy integrated with Email Automation campaigns and Social Media Ads, which boosted site visits by 200% in 6 months while increasing total sales by 45%. Creating Content and blogs aligned with SEO strategy to boost google rankings and increase traffic by 30%. Responsible for Managing the Website and Server… Show more Manage the design, development, and delivery of the eCommerce Store project and created the company’s new B2B marketing plan; Implemented SEO-driven organic strategy integrated with Email Automation campaigns and Social Media Ads, which boosted site visits by 200% in 6 months while increasing total sales by 45%. Creating Content and blogs aligned with SEO strategy to boost google rankings and increase traffic by 30%. Responsible for Managing the Website and Server Management; Responsible for creating the website and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media, Creatives etc. for Winner-sg.com. Responsible for Digital content management projects for SMRT and Singapore Turf Club from requirements gathering to deployment valued over S$1million, adapting Waterfall SDLC; Develop Specification documents, technical documentation, and prepare quotations, procurement, and various reports for Software commissioning and Installation project; Show less Manage the design, development, and delivery of the eCommerce Store project and created the company’s new B2B marketing plan; Implemented SEO-driven organic strategy integrated with Email Automation campaigns and Social Media Ads, which boosted site visits by 200% in 6 months while increasing total sales by 45%. Creating Content and blogs aligned with SEO strategy to boost google rankings and increase traffic by 30%. Responsible for Managing the Website and Server… Show more Manage the design, development, and delivery of the eCommerce Store project and created the company’s new B2B marketing plan; Implemented SEO-driven organic strategy integrated with Email Automation campaigns and Social Media Ads, which boosted site visits by 200% in 6 months while increasing total sales by 45%. Creating Content and blogs aligned with SEO strategy to boost google rankings and increase traffic by 30%. Responsible for Managing the Website and Server Management; Responsible for creating the website and optimize digital marketing programs from SEO, SEM, email/database marketing and automation, Social Media, Creatives etc. for Winner-sg.com. Responsible for Digital content management projects for SMRT and Singapore Turf Club from requirements gathering to deployment valued over S$1million, adapting Waterfall SDLC; Develop Specification documents, technical documentation, and prepare quotations, procurement, and various reports for Software commissioning and Installation project; Show less
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360 Celsius
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Austria
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Advertising Services
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1 - 100 Employee
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Digital Consultant
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Jul 2013 - Feb 2014
• Responsible for Detailed Analysis of Social Channels and generating standard reports; • Responsible for providing Business Intelligence from the performance of Social Channels; • Promotion of Client Presence Online, through Various Channels like Website optimization, • SEO, Social Media; • Involved in Strategies to promote Videos for Clients through Google Ad words and YouTube; • Responsible Content Creation and Digital Content, Reporting of website and posts; • Managing… Show more • Responsible for Detailed Analysis of Social Channels and generating standard reports; • Responsible for providing Business Intelligence from the performance of Social Channels; • Promotion of Client Presence Online, through Various Channels like Website optimization, • SEO, Social Media; • Involved in Strategies to promote Videos for Clients through Google Ad words and YouTube; • Responsible Content Creation and Digital Content, Reporting of website and posts; • Managing Clients Request and providing the right suggestions; Show less • Responsible for Detailed Analysis of Social Channels and generating standard reports; • Responsible for providing Business Intelligence from the performance of Social Channels; • Promotion of Client Presence Online, through Various Channels like Website optimization, • SEO, Social Media; • Involved in Strategies to promote Videos for Clients through Google Ad words and YouTube; • Responsible Content Creation and Digital Content, Reporting of website and posts; • Managing… Show more • Responsible for Detailed Analysis of Social Channels and generating standard reports; • Responsible for providing Business Intelligence from the performance of Social Channels; • Promotion of Client Presence Online, through Various Channels like Website optimization, • SEO, Social Media; • Involved in Strategies to promote Videos for Clients through Google Ad words and YouTube; • Responsible Content Creation and Digital Content, Reporting of website and posts; • Managing Clients Request and providing the right suggestions; Show less
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Online Specialist
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Feb 2011 - Jul 2013
• Responsible For expanding Business, Sales, and Initiatives to creating new accounts; • Designing and Implementing Business Plans and Marketing Strategies; • Online/Digital/Social Media Marketing Strategies; • Google Analytics/Web Trafficking and Implementing Strategies Based on the reports. • Strategic Management & Sales Procedures; • Website Content Marketing Implementation & Project Management/Procedures; • Event Organizing and Attending business Events; • Social media… Show more • Responsible For expanding Business, Sales, and Initiatives to creating new accounts; • Designing and Implementing Business Plans and Marketing Strategies; • Online/Digital/Social Media Marketing Strategies; • Google Analytics/Web Trafficking and Implementing Strategies Based on the reports. • Strategic Management & Sales Procedures; • Website Content Marketing Implementation & Project Management/Procedures; • Event Organizing and Attending business Events; • Social media marketing like Facebook, LinkedIn, Twitter, Pinterest and integrating them. • Vendor Management and Business Networking; • Implementation of Marketing Automation Stream using Marketo; • Creating Lead Generation Strategies, Lead Management and Scoring strategies; • Responsible for Campaign Analysis and optimizing campaigns; • Creating Engagement Forms and Landing Pages; • Integration With Salesforce/Dynamics and Marketo Fields; • Market Research and Analysis; Show less • Responsible For expanding Business, Sales, and Initiatives to creating new accounts; • Designing and Implementing Business Plans and Marketing Strategies; • Online/Digital/Social Media Marketing Strategies; • Google Analytics/Web Trafficking and Implementing Strategies Based on the reports. • Strategic Management & Sales Procedures; • Website Content Marketing Implementation & Project Management/Procedures; • Event Organizing and Attending business Events; • Social media… Show more • Responsible For expanding Business, Sales, and Initiatives to creating new accounts; • Designing and Implementing Business Plans and Marketing Strategies; • Online/Digital/Social Media Marketing Strategies; • Google Analytics/Web Trafficking and Implementing Strategies Based on the reports. • Strategic Management & Sales Procedures; • Website Content Marketing Implementation & Project Management/Procedures; • Event Organizing and Attending business Events; • Social media marketing like Facebook, LinkedIn, Twitter, Pinterest and integrating them. • Vendor Management and Business Networking; • Implementation of Marketing Automation Stream using Marketo; • Creating Lead Generation Strategies, Lead Management and Scoring strategies; • Responsible for Campaign Analysis and optimizing campaigns; • Creating Engagement Forms and Landing Pages; • Integration With Salesforce/Dynamics and Marketo Fields; • Market Research and Analysis; Show less
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Xoriant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Software Engineer
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Nov 2007 - Feb 2009
Led and developed full-scale project plans and executions. Responsible for more than one cross-company project at a time. Defined the project scope of work, financial plan, goals, and delivery – Managed all aspects of the project business plan and budget. Managed the operational, financial, and technological aspects of projects based on timelines and work plans. Led and developed full-scale project plans and executions. Responsible for more than one cross-company project at a time. Defined the project scope of work, financial plan, goals, and delivery – Managed all aspects of the project business plan and budget. Managed the operational, financial, and technological aspects of projects based on timelines and work plans.
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Software Engineer
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Nov 2006 - Oct 2007
Was one of the leading developers inside the team and reported directly to project manager. Was totally responsible for developing ASN.1 Decoder for the entire Comptel Event link Solutions (Mediation Systems). Worked with the Client in Finland in Tandem to develop the ASN.1 Decoder and was aware of all the process related issues. Was appreciated for hard Work and for the development of ASN.1 decoder which was first for Comptel through… Show more Was one of the leading developers inside the team and reported directly to project manager. Was totally responsible for developing ASN.1 Decoder for the entire Comptel Event link Solutions (Mediation Systems). Worked with the Client in Finland in Tandem to develop the ASN.1 Decoder and was aware of all the process related issues. Was appreciated for hard Work and for the development of ASN.1 decoder which was first for Comptel through Accenture. Show less Was one of the leading developers inside the team and reported directly to project manager. Was totally responsible for developing ASN.1 Decoder for the entire Comptel Event link Solutions (Mediation Systems). Worked with the Client in Finland in Tandem to develop the ASN.1 Decoder and was aware of all the process related issues. Was appreciated for hard Work and for the development of ASN.1 decoder which was first for Comptel through… Show more Was one of the leading developers inside the team and reported directly to project manager. Was totally responsible for developing ASN.1 Decoder for the entire Comptel Event link Solutions (Mediation Systems). Worked with the Client in Finland in Tandem to develop the ASN.1 Decoder and was aware of all the process related issues. Was appreciated for hard Work and for the development of ASN.1 decoder which was first for Comptel through Accenture. Show less
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Wipro Technologies
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United States
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Business Consulting and Services
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700 & Above Employee
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Project Engineer
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Nov 2003 - Oct 2006
Joined as a developer and slowly moved to a lead developer within this period. Estimated Project and was responsible for delivering various software and related process like Configuration management. Was wholly responsible for setting up a Project from Resource allocation to Software for New Vista (Brangus) Project for HP Device Drivers. Joined as a developer and slowly moved to a lead developer within this period. Estimated Project and was responsible for delivering various software and related process like Configuration management. Was wholly responsible for setting up a Project from Resource allocation to Software for New Vista (Brangus) Project for HP Device Drivers.
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Education
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2009 - 2011
James Cook University Singapore
Master of Business Administration - MBA, Marketing/Marketing Management, General -
1999 - 2003
PSG College of Technology
BE, Information Technology -
1992 - 1999
K C Sankaralinga Nadar Higher Secondary School
SSC, Biology/Biological Sciences, General
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