Vice President, Analytics and Innovation

• Feb 2019 - Present

Director Of Accounts and Analytics

• Jan 2017 - Feb 2019

• Lead Account Management team to manage 100+ clients and ensure high client retention rate. • Draft management plans for Account level executions and integration of different departments.• Assess and analyze best practices for Client service management and internal team delegation.• Develop strategies for better Analytic reporting platform and provide actionable insights on existing structure.• Analyze Arrivalist Attribution Analytics Reporting Data to detect user arrival patterns for clients and interpret results that allowed clients to adopt optimum media strategy.• Support current and prospective clients with overviews, insights, troubleshooting and custom research for the purpose of driving renewals and business. Show less

Analyst

• Jun 2015 - Jan 2017

• Analyzing Arrivalist Attribution Analytics Reporting Data to detect user arrival patterns for destination marketers (clients) and interpreting results that allows clients to adopt optimum media strategy.• Providing additional custom research reports that helps the clients to acquire better understanding of campaigns,seasonality and user behavior pattern.• Managing key accounts which includes setup of pixels, their launch, delivery and reporting in the Arrivalist Attribution Analytics interface.• Supporting current and prospective clients with overviews, insights, troubleshooting and custom research for the purpose of driving renewals and business. • Facilitating media buying for existing clients,which includes Ad Trafficking & Ad Targeting. Show less

Marketing Analyst

• Jan 2015 - Oct 2015

Responsibilities include:- Conducting marketing campaigns and delivering marketing campaign findings, analytical insights and recommendations- Reporting on key performance indicators, analyze and interpret trends and provide actionable insights based on available ad and website analytics data- Foster an understanding of online behavior across different digital platforms including search, display, social, and mobile- Search Engine Marketing, Email Marketing and Social Media Marketing- Creating strong recommendations and business context to drive decisions. Show less

Advertising Intern

• Oct 2014 - Dec 2014

- Responsible for conducting marketing campaigns and delivering marketing campaign findings, analytical insights and recommendations- Responsible for reporting on key performance indicators, analyze and interpret trends and provide actionable insights based on available ad and website analytics data- Foster an understanding of online behavior across different digital platforms including search, display, social, and mobile

Marketing Intern

• Jan 2014 - May 2014

-Responsible for creating brand awareness towards new customers -Responsible for increasing brand image -Responsible for on-site and off-site marketing -Responsible for creating brand awareness towards new customers -Responsible for increasing brand image -Responsible for on-site and off-site marketing

Programmer Analyst Trainee

• Oct 2012 - Jun 2013

-Database developer performing database development, migration, integration and analysis. -Trained in SQL Server, Oracle SQL, Unix file systems -Database developer performing database development, migration, integration and analysis. -Trained in SQL Server, Oracle SQL, Unix file systems