Bala Cameron McLay

Art Director & Co-Founder at The Art Of Comics
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Contact Information
us****@****om
(386) 825-5501
Location
Gold Coast, Queensland, Australia, AU

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Experience

    • Australia
    • Events Services
    • 1 - 100 Employee
    • Art Director & Co-Founder
      • Apr 2014 - Present

      www.theartofcomcis.com.au | The Art Of Comics | Event Entertainment and Commercial Illustration This is a business that I co-founded with a friend and colleague, Mark Richards, and I'm extremely proud to have taken something that was a childhood passion, drawing, and turn it into a legitimate career. Since 2014, we have done work for small, medium, and larger well-known companies such as SUNCORP, HEINIKEN, DULUX, CALTEX, GRIFFITH UNI, and many others. This work has taken me around the country to be a part of some exciting promotional events and product launches. Ironically, Illustrating is the easy part of my work and a bit of a luxury. I have spent a lot of time wearing the multiple hats of growing start up business owner. From answering enquiries, processing invoices, writing sales emails (EDM's), building a leads database and managing a CRM, designing and maintaining a website and online presence, to making strategic alliances with other players in the industry. I have been forced to learn a bit of everything and it has helped me to really appreciate all the moving parts that go into running a business and modern society at large.

    • Online Marketing Strategist
      • Apr 2014 - Dec 2014

      Developing sales scripts and marketing strategy for outbound sales calls and EDM's (direct email campaigns). Working closely with (former) CEO and co-founder Matthew Ozolins. Developing sales scripts and marketing strategy for outbound sales calls and EDM's (direct email campaigns). Working closely with (former) CEO and co-founder Matthew Ozolins.

    • Design & Illustration
      • Jan 2005 - 2013

      Freelance graphic design and sub-contracting for small to medium businesses. Cutting my teeth in the creative industry as a sole trader during my 20's, while I travelled abroad and explored work in other professions, from - Cooking, Direct Sales and Marketing, Pest-Control, Hotel Guest Services, and Sessional Teaching at TAFE. Thanks to the internet, for the first time in history it was easier than ever for a creative pro to work abroad with just his laptop and tablet/stylus. Luckily the rest of the world was already ten years ahead with their bandwidth and internet speed.

    • Sessional Instructor
      • Mar 2011 - Nov 2012

      I developed a popular short-course for Digital Illustration and Design to help attract new students to the campus while completing modules they could use towards qualification in their diploma course. As well as tutoring program-specific workshops for the ADOBE Creative Suite, (eg. Photoshop). I developed a popular short-course for Digital Illustration and Design to help attract new students to the campus while completing modules they could use towards qualification in their diploma course. As well as tutoring program-specific workshops for the ADOBE Creative Suite, (eg. Photoshop).

Education

  • CATC Design School
    Diploma in Graphic Design & Advertising, Advertising, Graphic Design, Marketing and Communications
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