Bakcen George
Senior Manager at OneNative Advertising Pvt Ltd- Claim this Profile
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English Full professional proficiency
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Hindi -
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Marathi -
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Malayalam -
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
Google Digital UnlockedApr, 2021- Nov, 2024 -
Certification: Native Advertising Strategy Expert
Outbrain AcademyMar, 2021- Nov, 2024
Experience
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OneNative Advertising Pvt Ltd
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India
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Online Audio and Video Media
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1 - 100 Employee
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Senior Manager
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Jun 2019 - Present
• Managing advertising business for west region.• Responsible for selling native advertising solutions of Taboola, Outbrain, MGID, Yahoo Gemini, Zemanta, Adgebra and 40 other global platforms.• Responsible in driving revenue for WeTransfer India. (CPM)• Responsible for selling integrated video inventory and content packages.• Driving revenue growth by consistently building pipeline for campaigns, pursuing them and closing deals across brand and agencies.• Creating complete media plans and providing appropriate solution to client and agencies.• Developing and building relationships with clients and agency.• Working closely with operations team for effectively managing client expectations, campaign KPIs and ensuring successful campaign delivery.• Assisting and managing a team in order to achieve set and desired goals for the company.
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Pointific Digital Private Limited
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India
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Advertising Services
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1 - 100 Employee
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Advertising Sales Manager
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Aug 2017 - Jun 2019
• Manage performance/ affiliate business for the west region.• Responsible for managing and scaling up revenue.• Maintain excellent rapport with clients and agencies.• Plan, direct and ensure achievement of annual revenue goals.• Develop effective sales strategies: -Convert Non-Advertiser to Advertiser.• Monitor and manage performance of the campaigns.• Provide end to end client/ agency experience in order to achieve the descried campaign results.
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Zee Media Corporation Limited
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India
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Broadcast Media Production and Distribution
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700 & Above Employee
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Advertising Sales Assistant Manager
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Jun 2015 - Jul 2017
• Responsible for managing and scaling up revenue for print business automobile category.• Responsible for business forecasts & accordingly effectuating business plans to attain maximum revenue.• Develop effective Sales strategies: - Convert Non-Advertiser to Advertiser.• Maintain excellent rapport with relevant clients and agencies.• Plan, direct and ensure achievement of annual revenue/volume share targets.• Grow business as per agreed targets. Track sales performance and analyze the effectiveness of the same.• Cross- selling television and digital media under the Zee Media brand to clients as per their need and campaign requirements.
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Naukri.com
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Technology, Information and Internet
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700 & Above Employee
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Senior Advertising Executive
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Dec 2012 - Jul 2014
• Selling digital property advertising solutions to clients by assessing their business requirements.• Servicing and maintaining good relationship with existing clients. Renewing and upselling them by adding more to the offerings.• Acquisition of new clients and servicing them with the objective of increasing the overall growth.• Increasing market share and reach of the product. Achieving annual sales target.• Area mapping, cold calling, prospecting, negotiation, freezing on commercials, closing of deals with necessary documentations.• Identifying customer requirements, suggest appropriate solutions to the client. build and manage strong relationships with customers.
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Big Bazaar - Future Retail
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India
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Retail
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700 & Above Employee
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Student Internship
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Jan 2012 - Jan 2012
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Tech Mahindra
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IT Services and IT Consulting
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700 & Above Employee
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Customer Service Executive
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Mar 2011 - Aug 2011
• Giving technical assistance to iPhone users, Australian customers.• Sending performance reports to the team leader and team members.• Collecting data and feeding information in CRM.
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Education
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University of Mumbai
Master of Business Administration (MBA), Marketing