Experience

Baltimore Animal Rescue and Care Shelter (BARCS)

• United States
• Veterinary Services
• 1 - 100 Employee

• Director of Philanthropy and Communications

  • Dec 2022 - Present

• Director of Community Engagement

  • May 2019 - Present

  • Team/programs oversight for:------ Fundraising programs------ Communications and marketing team------ Events------ Media and public relations------ Grant partnership program------ Volunteer program------ Outreach and youth volunteer programs------ ASPIRE high school workforce development program• Identifying process/programs improvement• Setting the annual strategic plan and fundraising budget• Public communications: brand and messaging standards• Monthly financial reporting• HASS advisory committees• Board relations, reporting and leadership of Board Fundraising Committee• Major donor and community partnership cultivation• Restricted, emergency response and donor match fundraising campaigns• Media appearances and public speaking engagements• PALS (Networking Professionals Group)• BARCS Annual Lifesaving Report

• Director Of Communications

  • Nov 2015 - May 2019

  • Responsible for enhancing the organization’s messaging and visibility in the community, primarily through relationships with mass media and social media• Producing design and content for website, emails, newsletters, social media, press releases, videos and other relevant media for targeted key audiences• Responsible for marketing concepts, fundraising campaign themes and communications for organization's direct mail campaign, annual fund campaign, major donors campaign, year-end giving campaign(s) and major events• Organization's spokesperson - expand media coverage to raise awareness of the organization and increase involvement and support• Ensure a consistent look and messaging among all communications, including print materials and online messaging• Responsible for design, content and dissemination of printed materials



Maryland SPCA

• United States
• Veterinary Services
• 1 - 100 Employee

• Creative Designer and Marketing Coordinator

  • May 2012 - Nov 2015

  Responsible for art and copy text on all print and web media output for entire organization, including email solicitations, adoption promotions and events. Sole authority on branding guidelines for all elements of the organization, including print, web and interior design. Creative and technical on various fundraising projects raising more than $2.5M annually in private donations. Social media management: Facebook, Twitter, Instagram and Yelp. Well-versed in current and past animal welfare issues, both local and national. Key Projects: Implementation of branding guidelines, including use and placement of logo, PMS color selections and typography guides. Creation of multiple brand-specific fonts to be used on organization materials, including print and web publications. Redesign of organization’s website and functionality, including implementation of Baltimore’s first public Lost & Found for pets. Redesign, writing and editing of Animal Talk, the Maryland SPCA’s quarterly 12-16 page publication (circulation of 75,000+ in 5 countries). Establishment of photography guidelines for staff, interns and volunteers. Addition of major donors report, Lifesavers Club Newsletter, a bi-annual print publication (new in 2013). Logo and store design for Project Adopt satellite adoption center in White Marsh Mall, including front window build-out and store sign. Redesign of clothing and merchandise to align with branding guidelines. Growth previously stagnant holiday e-card program. (2012: $7K, 2015 projected: $13k) Giving Tuesday campaign elements (website, email, social media), 1,000% donation increase. (2012: $2,500, 2013: $25,000+, 2014: $30,000) March for the Animals walk-a-thon logo design, website design, segmented email solicitations and marketing. ($425K raised in 2015) Design and blueprints for 2015 “Walking Trails” trail head markers (AutoCAD).



Streethearts Haiti

• Creative Director

  • Oct 2012 - Jan 2013

  Creative Director, Streethearts – Cap-Haitien, Haiti/Baltimore, Maryland: September 2012 to Present . One of three volunteers at organizations founding, committed to providing an enriched and present life for 80+ homeless children in the city of Cap-Haitien. . Branding of organization, not limited to, logo, business cards, letterhead, brochures and other various handout documents. . Website design: fourteen unique back-pages and online store. . Merchandise design. . Flyer design for events and other fundraising/donation efforts. . Social media management: Facebook, Twitter, Youtube/Vimeo. . Photography and videography.



Helping Haitian Angels

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Manager of Merchandise and Art Ministry

  • Jan 2011 - Oct 2012

  . Marketing and branding of merchandise created through the sewing vocational program at Kay Anj Orphange. . Planning and execution of public art projects involving US volunteers, the children of Kay Anj, and the Cap-Haitien community. . Event planning for multiple settings for both large attendance and small groups. . Management of organization's Facebook/social media and website support. . Graphic design for print media: brochures, event invitations/flyers, merchandise tags, logo design.



Mojo Web Solutions

• United States
• Information Technology & Services

• Social Media Manager

  • Jun 2011 - May 2012

  . Management of multiple clients’ social media outlets: Facebook (29 clients), Twitter (20), Wordpress Blogs (11), Linkedin (6). . Proficiency in Adobe Creative Suite 6. . Collaborate with design team as appropriate in developing branding consistency. . Large client list including: Northern Anne Arundel County Chamber of Commerce, Pasadena Business Association, Tall Oaks Restaurant, Gino’s Restaurant, Truckin 4 Troops, First Annapolis Consulting, Chesapeake Arts Center, and Koch Homes. . Creating unique daily updates/posts, syndicated content, html customization, business networking, and original blog posts. . Responsible for event flyers, graphics (posters, coupons, business cards, and mailers), and e-blasts for clients on retainer.