Bailey Underwood
Marketing Manager at Bicycle SA- Claim this Profile
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English -
Topline Score
Bio
Credentials
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SACE
-Dec, 2014- Nov, 2024 -
Bachelor of Commerce (Marketing and Management)
University of Adelaide
Experience
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Bicycle SA
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing Manager
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Sep 2022 - Present
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Tic:Toc
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Australia
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Financial Services
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100 - 200 Employee
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Content Marketing Specialist
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May 2021 - Sep 2022
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Digital Marketing Specialist
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Dec 2017 - May 2021
Working as part of the Marketing and Communications team, my role as a Digital Marketing Specialist allows me to take part in a wide range of externally-facing activities. Heavily involved in the editing and production of digital content, I work closely with the Marketing and Operations teams to create engaging experiences throughout our online presence. This involves shaping and executing the content strategy through educational and entertaining pieces that provide value to our customers, and contributes to our brand in market. I craft these pieces (blogs, social posts, videos, and more) through considered planning, writing, designing, and publication across the web. I also manage our digital communities across social media. Key skills developed throughout the role are my proficiencies in the Adobe Creative suite, project management skills, and ability to write engaging copy targeted at stakeholders of all types.
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Deer & Badger Trading Co.
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Australia
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Advertising Services
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Founder, Creative and Branding Implementation
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Jul 2018 - Jul 2020
Refreshed the brand for Klemich Real Estate from the top down. All marketing collateral was examined and reworked to match a new brand ethos, where Klemich is a sage amongst the noise. Together with Dijana Samardzija, we refreshed: logo, tagline, typefaces and fonts, brand colours, brand imagery, street signboards, street A-frames, street flags, property brochures, keyrings, newspaper advertisements, marketing booklet, weekly showcase magazine, business cards, tone of voice, and, with Luke Underwood from Snarkie Design, delivered an entirely new website. We helped move Klemich into the digital age and digitised many of the print assets, allowing agents to fully self-serve and order their own materials. The result? A streamlined, sophisticated, simpler, Klemich Real Estate.
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Target Australia
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Australia
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Retail
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700 & Above Employee
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Customer Service Assisstant
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Jun 2012 - Jan 2018
Overseeing the Homewares department, my responsibilities include handling all incoming telephone customer queries for Homewares, assisting with customer service at front checkouts, restocking shelves and maintaining back-of-house stock, utilising computer systems to locate stock, print price labels, lodge loss incidents, and retaining product knowledge to assist customers. My tenure has taken me to many Target stores across metropolitan Adelaide, often being selected to assist with store re-fits or to help during busy trade periods.
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University of Adelaide
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Australia
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Higher Education
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700 & Above Employee
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Careers Information Officer
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Sep 2017 - Nov 2017
As the face of the Careers Service, I strive to achieve excellence in providing current students and recent graduates with the resources and tools they need to excel in their transition into a career. As a Careers Information Officer, it is my duty to respond to and direct all incoming email, telephone and face-to-face queries appropriately. As the face of the Careers Service, I strive to achieve excellence in providing current students and recent graduates with the resources and tools they need to excel in their transition into a career. As a Careers Information Officer, it is my duty to respond to and direct all incoming email, telephone and face-to-face queries appropriately.
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Cotton On Group
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Australia
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Retail
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700 & Above Employee
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Customer Assistant
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Oct 2016 - Oct 2017
Worked under the Typo brand of the CoG as a Customer Assistant, providing personal and professional service to customers. Worked under the Typo brand of the CoG as a Customer Assistant, providing personal and professional service to customers.
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University of Adelaide
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Australia
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Higher Education
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700 & Above Employee
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Marketing Intern
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Apr 2017 - Jul 2017
Working as part of the Careers Service team, this role involved assisting marketing operations through internal and external activities. Key responsibilities included designing marketing materials for staff use and university-related events and outlining marketing plans for student and industry engagements. Highlights of the internship included creating the Campus Travel Interview Competition ran during Grow Your Career Week 2017, being exposed to the careers industry, collaborating with the Marketing and Communications department (specifically the Social Media Manager), and gaining valuable experience working within a professional workplace context.
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KFC US
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United States
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Restaurants
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700 & Above Employee
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Team Member
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Jun 2011 - Jul 2012
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Education
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University of Adelaide
Bachelor of Commerce (B.Com.), Marketing & Management -
Tyndale Christian School