Bailey Reed
Social Media Specialist | Public Relations at LIMRA- Claim this Profile
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Bio
Kathryn H. Brown
I had the pleasure of meeting and hiring Bailey as our Marketing Campaign Coordinator at LL Global in October 2018. She brings an energetic enthusiasm to all of her endeavors and is one of the most dedicated, diligent, and hard-working professionals I’ve had the pleasure of knowing during my 14 years at the company. Bailey approaches each new project with a desire to learn, achieve desired outcomes and exceed her client’s expectations. She has achieved significant growth with engagement on our social media channels and has also managed several new initiatives that have delivered excellent results. I’m confident that Bailey will be highly successful in anything she pursues.
Kathryn H. Brown
I had the pleasure of meeting and hiring Bailey as our Marketing Campaign Coordinator at LL Global in October 2018. She brings an energetic enthusiasm to all of her endeavors and is one of the most dedicated, diligent, and hard-working professionals I’ve had the pleasure of knowing during my 14 years at the company. Bailey approaches each new project with a desire to learn, achieve desired outcomes and exceed her client’s expectations. She has achieved significant growth with engagement on our social media channels and has also managed several new initiatives that have delivered excellent results. I’m confident that Bailey will be highly successful in anything she pursues.
Kathryn H. Brown
I had the pleasure of meeting and hiring Bailey as our Marketing Campaign Coordinator at LL Global in October 2018. She brings an energetic enthusiasm to all of her endeavors and is one of the most dedicated, diligent, and hard-working professionals I’ve had the pleasure of knowing during my 14 years at the company. Bailey approaches each new project with a desire to learn, achieve desired outcomes and exceed her client’s expectations. She has achieved significant growth with engagement on our social media channels and has also managed several new initiatives that have delivered excellent results. I’m confident that Bailey will be highly successful in anything she pursues.
Kathryn H. Brown
I had the pleasure of meeting and hiring Bailey as our Marketing Campaign Coordinator at LL Global in October 2018. She brings an energetic enthusiasm to all of her endeavors and is one of the most dedicated, diligent, and hard-working professionals I’ve had the pleasure of knowing during my 14 years at the company. Bailey approaches each new project with a desire to learn, achieve desired outcomes and exceed her client’s expectations. She has achieved significant growth with engagement on our social media channels and has also managed several new initiatives that have delivered excellent results. I’m confident that Bailey will be highly successful in anything she pursues.
Credentials
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Become a Public Relations Specialist
LinkedInDec, 2022- Nov, 2024 -
Public Relations Foundations: Media Training
LinkedInAug, 2021- Nov, 2024 -
Editing and Proofreading Made Simple
LinkedInJan, 2021- Nov, 2024 -
Content Marketing: Social Media
LinkedInMay, 2020- Nov, 2024 -
Associate, Life Management Institute (ALMI)
LOMAApr, 2019- Nov, 2024 -
Associate, Customer Service (ACS)
LOMAFeb, 2019- Nov, 2024
Experience
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LIMRA
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United States
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Financial Services
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200 - 300 Employee
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Social Media Specialist | Public Relations
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Apr 2022 - Present
• Manages 9 social media accounts across both the LIMRA and LOMA brands. ● Collaborated with public relations, multimedia, and subject matter experts to produce a timely story on in-plan annuities that 8 news outlets, including NASDAQ, picked up. • Develops executive social media communications plan monthly. • Designs and executes social media strategy and manages brand calendar to support LL Global corporate initiatives • Supported Help Protect Our Families media campaign on social media which garnered over 33.5M in impressions and 45.6K in interactions • Creates social media campaign which integrated organic and paid promotions to support annual conference resulting in over 2,000 registrations • Grew social media audience organically by 59% over the past 2 years from 42,300 followers to 67,000 • Manages suite of social media management tools including Hootsuite for scheduling and reports, BrandMentions for social listening, and GaggleAMP for employee advocacy program. • Develops and trains internal staff on best practices for LinkedIn including writing a post and building a profile • Collaborates with marketers across the organization to support major business objectives effectively on social media, including identifying high-performing content and sharing best practices with the marketing team. Show less
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LOMA
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United States
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Insurance
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100 - 200 Employee
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Marketing Campaign Coordinator
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Oct 2018 - Apr 2022
As a marketing campaign coordinator, I am responsible for: - managing the various social sites and channels - creating content for LOMA's Spotlight Blog - working with internal customers on social promotions and other marketing needs - creating and running various email campaigns - partnering with student outreach to promote designation programs and webinars - perform weekly and monthly social channel audits As a marketing campaign coordinator, I am responsible for: - managing the various social sites and channels - creating content for LOMA's Spotlight Blog - working with internal customers on social promotions and other marketing needs - creating and running various email campaigns - partnering with student outreach to promote designation programs and webinars - perform weekly and monthly social channel audits
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YANMAR America
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United States
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Industrial Machinery Manufacturing
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200 - 300 Employee
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Marketing Specialist for the Agricultural Equipment Division
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Feb 2016 - Oct 2018
• Develops Yanmar brand through multiple platforms for campaign creation (pre-launch, duration, and post-launch) including Marketo, Salesforce, Constant Contact, Quick Tap Survey, Adobe Cloud Suite, Facebook, events and more. • Contributes lead tracking, design assets, and dealer communication to national digital marketing campaigns. • Utilizes Photoshop and InDesign to create advertisements, social media posts, program documents, and more. • Designs HTML responsive emails through Adobe Dreamweaver, Constant Contact, and Marketo. • Manages Yanmar dealer portal a WordPress based portal. Responsible for uploading documents, updating sliders and resources, and managing individual dealership accounts. • Serves as event lead, planner, and coordinator for more than 12 regional agricultural tradeshows per year providing increased brand exposure for Yanmar as well as closed sales for dealerships in surrounding area. • Manages multiple projects including contests, Facebook drawings, events, and collateral. Partnered with key vendors to complete projects by deadline and on budget. • Maintains website and Facebook page through regular updates and monitoring. Provides information to managers on website performance from Google Analytics and Facebook growth. • Supports all facets of the marketing communications strategy in providing assets to vendors and dealer network, making logistics arrangements, creating tools to track marketing budget information, and providing updates to customer inquiries. In conjunction with marketing duties, completed administrative tasks including corporate parties and updating department contact lists. Skills: • Event planning, organization, and hospitality • ADOBE software – Photoshop, InDesign, and Premier Pro. • Writing, publishing, and social media • CRM platforms: Salesforce and Marketo • Microsoft Office programs • Marketing Automation • Multitasking and delegation • Co-Op Advertising Show less
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Starbucks
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United States
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Retail
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700 & Above Employee
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Barista
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Apr 2015 - Feb 2016
• Responsible for fulfilling customer orders, managing drive-through times, and supporting fellow baristas through regular restocking of supplies and cleaning store. • Was awarded “Partner of the Quarter” for outstanding team work, customer service, and performance in fall of 2015. • Responsible for fulfilling customer orders, managing drive-through times, and supporting fellow baristas through regular restocking of supplies and cleaning store. • Was awarded “Partner of the Quarter” for outstanding team work, customer service, and performance in fall of 2015.
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Georgia Center for Continuing Education
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Athens, Georgia Area
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Conference Coordinator, Event Planner, and Sales Intern
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May 2014 - Aug 2014
Besides being one of the top Universities in the country, as well as having one of the best football teams of the S.E.C, The University of Georgia is also home to The Georgia Center for Continuing Education, Hotel, and Conference Center that is a hotspot for conferences, parents staying on campus, and students. The hotel has 4 on-site dining venues (a restaurant, a hot-line self-serve buffet, a coffee shop, and a bar), award winning-customer service, and plenty of opportunities to host conferences, meetings, conventions, weddings; the list continues. During my internship here, I: * Created a marketing spreadsheet in Microsoft Excel for UGA's public service and outreach program * Researched events held in the future for their impact to market to UGA's public service and outreach program * Analyzed the marketing weaknesses exhibited on their social media * found ways to enhance the booking process for interested clients * Maintained and updated an online database for sales leads * Aided in the execution of three wedding events, including preparation * Gained holistic view of how the hotel industry operates * Handled incoming customer inquiries via telephone Show less
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Education
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2018 - 2019
Kennesaw State University - Michael J. Coles College of Business
Master of Business Administration - MBA, Business Administration and Management, General -
2011 - 2014
The University of Georgia
Bachelor of Business Administration, Marketing
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