Director of Development & Communications

• Oct 2022 - Present

• Conducted market research and analysis to identify key trends and opportunities in the nonprofit sector, leveraging insights to develop a data-driven content strategy that accelerated brand awareness and engagement by 40%. • Managed 3 large-scale events, overseeing logistics, budgets, and volunteer coordination;. improved attendee satisfaction by 80% through strategic event design, execution, and onsite management. • Forged relationships with high-net-worth individuals and corporations, securing 10k in donations during first month. • Implemented A/B testing for Facebook ads promoting events to optimize ad performance, including testing different ad copy, visuals, ad formats, targeting options, and budget allocation. Show less

Marketing & Event Director

• Oct 2021 - Oct 2022

• Implemented a new sponsorship package structure, streamlining the sales process and improving profitability; launched revenue per sponsor by 20% and secured 10 new sponsor partnerships. • Orchestrated monthly events for a community of 2.5k attendees by collaborating with local businesses, creating immersive themes, and managing logistics; improved attendance by. • Created content and copy for social media channels (Tik Tok, Facebook, and Instagram) and email newsletter; assessed customer response to create targeted messaging and inform future content; social media reach grew 220% organically in 3 months. • Utilized effective communication strategies and Facebook advertisements to mitigate tension between partners, resulting in bringing in 40% of businesses to the project. Show less

Partner

• Dec 2020 - Oct 2022

•Successfully co-founded and developed a thriving vintage store during the peak of COVID, utilizing market research to curate a collection of highly sought-after items. •Drove business growth by spearheading the development and execution of a successful Facebook and Google advertising strategy, resulting in a 4% return on investment. • Collaborated to develop a highly effective social media strategy, leveraging insights gained through market research and competitor analysis to rapidly grow the store's following to 5,000 within the first three months of operation. Show less

Merchandise Specialist

• Apr 2022 - Apr 2022

After a two-year break from large-scale events due to COVID, I decided to jump right back in. A 10-day contract with the largest band in the world resulted in my team delivering 4 million dollars in merchandise sales for a BTS pop-up. My role in the operation was to manage the merchandising team on the front of the sales floor. After a two-year break from large-scale events due to COVID, I decided to jump right back in. A 10-day contract with the largest band in the world resulted in my team delivering 4 million dollars in merchandise sales for a BTS pop-up. My role in the operation was to manage the merchandising team on the front of the sales floor.

Marketing and Sustainability Director

• Dec 2019 - Jul 2021

• Developed and executed a video marketing campaign for the new product launch; increased video engagement by 50% and achieved a 25%increase in product conversion rate. • Achieved proficiency in website development, specifically in WordPress and Squarespace, and gained hands-on experience through the successful launch of a company rebrand; strengthened website performance metrics by 30%. • Implemented split testing on email subject lines and content, utilizing data analysis to optimize email campaigns, resulting in a significant 30% increase in open rates and a 20% increase in conversion rates. • Expanded traffic and brand awareness by conceiving and executing successful events, notably creating a quarterly vintage market attracting 1000+ attendees at the brewery. Show less

Event Assistant

• May 2019 - Aug 2020

● Assist local booking artists with artist research. ● Promote and develop marketing strategies for after-parties and concerts. ● Inform and engage the university students' interest in upcoming shows. ● Assist local booking artists with artist research. ● Promote and develop marketing strategies for after-parties and concerts. ● Inform and engage the university students' interest in upcoming shows.

Floor leader and Operations Specialist

• Mar 2017 - Jul 2020

● Organize events and market product to social media to increase sales. ● Inventory audits, routing product shipments and merchandise returns. ● Merchandise inspection and product placement. ● Face to Face sales using carefully constructed corporate techniques. ● Implemented a collaborative recycling program to reduce shop waste by 40%. ● Organize events and market product to social media to increase sales. ● Inventory audits, routing product shipments and merchandise returns. ● Merchandise inspection and product placement. ● Face to Face sales using carefully constructed corporate techniques. ● Implemented a collaborative recycling program to reduce shop waste by 40%.

Staff Supervisor

• May 2019 - Dec 2019

● Analyzed employee waste from Lost Lands, Inkcarceration, and Camp Anarchy festivals to develop a 2020 sustainability plan for employees. ● Assisted in making a 24-hour schedule for 78 employees during Lost Lands 2019. ● Ensured all employees were deployed to the correct areas and given meals in a timely matter for all festivals. ● Analyzed employee waste from Lost Lands, Inkcarceration, and Camp Anarchy festivals to develop a 2020 sustainability plan for employees. ● Assisted in making a 24-hour schedule for 78 employees during Lost Lands 2019. ● Ensured all employees were deployed to the correct areas and given meals in a timely matter for all festivals.

Administrative Assistant

• Aug 2018 - May 2019

● Coordinated departmental calendars and activities. ● Updated department and college websites, marketing upcoming events. ● Created flyers geared towards college students, advertising departmental events. ● Coordinated departmental calendars and activities. ● Updated department and college websites, marketing upcoming events. ● Created flyers geared towards college students, advertising departmental events.

Sales & events intern

• May 2018 - Jul 2018

● Event speaker to thousands of students promoting the rental book platform. ● Evaluated existing plans, processes and event planning services to identify opportunities for improvement. ● Organized professor information to ensure they received correct textbooks. ● Event speaker to thousands of students promoting the rental book platform. ● Evaluated existing plans, processes and event planning services to identify opportunities for improvement. ● Organized professor information to ensure they received correct textbooks.

Events server

• May 2018 - Jul 2018

Administrative Assistant

• Mar 2017 - Aug 2017

● Greeted and scheduled patients with correct doctors for best care. ● Revised intake paperwork for new clients, reducing redundancy. ● Processed patient records into database. ● Greeted and scheduled patients with correct doctors for best care. ● Revised intake paperwork for new clients, reducing redundancy. ● Processed patient records into database.

Sales assistant

• 2015 - May 2015