Director of Communications & Marketing

• Feb 2020 - Present

Director of the SAHBA Home Show

• 2015 - Present

Selected to oversee the development and management of a bi-annual Home Show at the Tucson Convention Center that regularly attracts 10K+ attendees, 300+ exhibitors, 100 SAHBA member volunteers, and generates $435-$500K in revenue. Responsible for identifying vendors and negotiating contracts with the facility, show decorators, catering, AV equipment provider, security, and more. Handles all advertising, marketing, and community outreach while ensuring the largest and most effective footprint for the show is realized. Balances and administers a $500K budget; performs budget analysis post-show to ensure cost effectiveness. Supervises and coaches the part-time Home Show Coordinator. Leads advertising agency representatives and approves all show media, public relations, and marketing initiatives. Appears on live television during news broadcasts and on radio programs to promote the show; provides on-the-spot interviews during the event. Manages the Wordpress website and blog for the show alongside all social media platforms. Solicits and sells exhibitor booths and other major sponsorships; creates and structures exhibitor contracts as well as the home show manual. Acts as the Association’s representative and primary point of contact to exhibitors; builds and sustains strategic relationships from year-to-year. Prepares and presents home show metrics to the Executive Officer and the Board of Directors. Teams with the Membership Coordinator in supporting member relationships; develops strategies to educate and encourage non-member exhibitors to join and reap expanded benefits. Show less

Associate Director of Development

• 2009 - 2015

Responsible for the identification, cultivation, and solicitation of major gift prospects. Operated collaboratively with other stakeholders to secure support for established priorities of the College. Developed relationships with faculty, alumni, friends, students, corporations, foundations, and campus colleagues that resulted in effective partnerships and increased philanthropic funding. Passionately articulated college needs, values, and ambitions in order to build support for key programs and priorities. Managed the Magellan Circle, a strategic giving circle for the College; successfully raised funds from private donors, planned major events, guided the Selection Committee by conveying scholarship criteria, partnered with department heads and advisors on promotion strategies, and selected a student to serve as keynote speaker. Partnered with donors on moving contributions to major gifts including endowments and planned gifts. Engaged in annual strategic planning alongside the Development Office team. Show less

Director of Leadership Development

• 1998 - 2009

Supported the organization’s mission alongside initiatives aimed at increasing community engagement. Provided direction to ensure organizational and program effectiveness. Developed and executed upon comprehensive program delivery strategies while guaranteeing plans were delivered on time and within budget. Directed multiple concurrent projects and programs while generating cross-functional support across the enterprise. Designed and led programs centered on leadership development, fundraising, sponsorship, and affinity groups. Charged with managing donor committees including Young Leadership, Community Newcomers, Real Estate Professionals, and Physicians. Coordinated the bi-annual Community Leadership Institute; collaborated with the National Facilitator on scheduling and group dynamics. Solicited campaign gifts for the annual campaign while systemically approaching and building relationships with newcomers to the organization. Oversaw multiple outreach events and generated interest in programs through invitations, article sharing, and other strategic resources. Show less