Baiba Lasmane

Commercial & Key Account Department Head at Coffee Address
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Location
Riga, Latvia, LV

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Experience

    • Latvia
    • Food and Beverage Services
    • 1 - 100 Employee
    • Commercial & Key Account Department Head
      • Dec 2020 - Present

      Key focus of the role: Commerce & Retail - Sales and account management strategy development and implementation, - Team leadership and development, - Account management, renewing of complex deals and new large accounts acquisition, - Mediation between customer needs and technical services department solutions to achieve desirable outcomes and win-win results, - Increasing the size and turnover of customer portfolios. Key achievements: Despite challenging market conditions, achieved c7% increase of customer portfolios, impressive improvement in customer solutions delivery, finding the ways to carefully listen to customer needs and creatively engineer technical solutions. Humble and honoured to collaborate with some of the biggest companies in their industry, delivering relevant technical solutions to comply with the challenging demands, tailored products to clients needs and expectations, excellent customer service to companies like Luminor bank, Circle K, Latvijas Nafta, Viada, Cool, Lulu pizza and many more. Show less

    • Key Account Manager
      • Oct 2017 - Dec 2020

      Key focus of the role: Key Accounts Management - Sales strategy development and implementation, - Account management and new accounts acquisition, - Tenders, up-sales, cross-sales, - Increasing the size and turnover of my customer portfolio. Key achievements: Rolling c20% increase of customer portfolio, massive improvement in customer services, launching new products that contributed to up-sales increase. We are the largest coffee company specializing in office and on-the-go coffee in the Baltics. We serve over 100,000 cups of coffee a day, and we have been in the business since 1993. Taking our origins as a business-to-business company, we thrive on superior client service with the largest service team that knows each and every client by name. We have carefully selected great tasting coffees from around the world. Show less

    • Switzerland
    • Education Administration Programs
    • 1 - 100 Employee
    • Sales & Marketing Director, Co-Owner
      • Jan 2014 - May 2018

      Key focus of the role: Sales & Marketing - Collaboration with bookstores and attracting new marketing channels, - Market research, development and implementation of marketing & advertisement strategies, - Website and social media accounts management. Key achievements: - 3 of our books nominated by Latvian National Library as The Best Fiction Book for Youth in Y2016 and Y2017, as well as received 1st and 2nd place in "Children, Youth & Parents Jury", - We developed and implemented co-projects with Forum Cinemas, Restaurant Bibliotēka No.1 and famous chefs Mārtiņš Sirmais & Dreibants. BaibaBooks is Book publisher in Latvia. We publish novels for young people and adults. We do offer corporate books and corporate gifts as well as advertising materials for our business partners, too. Show less

    • Hospitals and Health Care
    • Sales & Marketing Project Manager
      • Oct 2012 - Jan 2014

      Key focus of the role: Sales & Marketing Project Management Overall focus within project management roles: meeting deadlines, targets and goals, completing challenging complex projects, seeing it through and delivering to the successful outcomes. The Key Projects: - SIA Red Nail - Sales & Marketing Project Management. To implement market research, sales & marketing processes, as well as organise participation in the furniture and interior design exhibitions. Red Nail represents exclusive handmade furniture in Rustic Industrial style made in Latvia. Life is like Chess – what you own, belongs to your realm, it serves and represents you. - SIA Tenachem - Marketing Project Management. To organise the exhibition stand and presentation for Tenachem in Global Vitrum Event (Hollow glass). Every two years, Vitrum attracts glass specialists from all over the world to participate in a traditional event for glass industry, to witness all the latest technologies and to build new connections. - SIA Hostnet - Sales Project Management. To attract new customers via direct sales campaigns and activities implementation. Hostnet is one of the most experienced hosting companies in Latvia that provides services to any company regardless of its size. Show less

    • Customer Service and Sales Executive
      • Sep 2007 - Oct 2012

      Key focus of the role: - Market research for FMCG sector clients, data analysis and presentations of the new trends, implications and recommendations. - Account management of existing and potential customers (as an example, clients like Unilever, Reckitt Benckiser, Merrild Baltics and many more). Key achievements: Insightful evaluation of clients existing product portfolio and providing recommendations for launching some specific new products or to reduce the portfolio. AC Nielsen Latvia is a part of AC Nielsen - a leading global, independent measurement and data company for fast-moving consumer goods, consumer behavior, and media. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with a comprehensive understanding of what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect. Show less

    • Product Manager - Baltic States
      • Nov 2005 - Aug 2007

      Key focus of the role: - Product distribution, sales and logistics of supplies, - Collaboration with existing and acquiring new customers and suppliers. Key achievements: Ensuring smooths and successful distribution, logistics and growing sales. Dipol Baltija Logistics center is located within the city of Riga not far from the Freeport of Riga and just 16 km away from the Riga International Airport, which is especially convenient for the consolidation and European transit cargos storage. Show less

Education

  • Inspired Academy
    Digital Marketing
    2016 - 2016
  • Inspired Academy
    Brand Management
    2016 - 2016
  • Southwestern Company
    Direct Marketing
    2015 - 2015
  • RISEBA University
    Master’s degree, Human Resource Management
    2004 - 2008
  • RISEBA University
    Bachelor’s degree, Business Studies, Management, Finances, Logistics and Economics
    2000 - 2004

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