Head of Marketing/ Marketing Director

• Jun 2023 - Present

Business Development Manager

• Jun 2022 - May 2023

• Create Business development strategy that foster internal strengths and capabilities to gain new business in Iran • Create and own the assessment and go-to-market plans for new solutions, enhancements and new market segments/commercial models • Interacts with business managers to communicate sales performance, and cooperates with Marketing and support functions to implement promotional strategies and to monitor competitor's activities • Continuous search for opportunities in the market and develop strong relationship with key stakeholders • Identifies, create appropriate business plan, develops and typically closes new business opportunities • Analyze competitive landscape and adapt the defined strategy to maintain the competitive edge in the market • Works to build and maintain network of colleagues, partners, and customers to share information and obtain prospects • Adaptable to understand different market challenges and opportunities to act accordingly towards the business priority • Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors • Networks with senior internal and external personnel in their own area of expertise • Normally receives little instruction on day-to-day work, general instructions on new assignments • Contacts new customers as targeted accounts, and developing new business, growing existing business, maintaining customer relationships and solving customer problems. • Communicates competitive market information internally Show less

Patient Journey Partner, Oncology and Hematology

• Oct 2021 - Mar 2022

- The PJP focuses on the importance of bringing the outside in, working with partners to uncover all potential opportunities to transform outcomes for patients, faster. They also bring the inside out, to bring Roche's expertise, science, and knowledge to the ecosystem.- Acts as a trusted partner and is the primary (but non-exclusive) point of contact between stakeholders and Roche; the PJP shares the patient and stakeholder community needs internally, prioritizes and secures resources, and drives solutions that deliver outcomesfaster.- Stewards Roche’s products through their lifecycle and supports their appropriate use, which includes sharing their merits with HCPs in a truthful and balanced manner.- The role is empowered to pull in expertise and resources locally and from the network as needed, including in collaboration with other PJPs.Ensuring great experiences whenever stakeholders in the ecosystem engage with Roche employees, products, and services. Show less

Neuroscience and Breast Cancer Product Manager

• Jan 2018 - Sep 2021

- Co_project owner of Empathy Map initiative based on design thinking methodology and running 4 successful co-creation workshops with Iranian stakeholders - International lead of Community of Practice in Neuroscience franchise (Joint project between 8 countries)- Member of 1st Community of Practice in Hoffman La Roche (Joint project between 5 countries)- Successful multi-center launch of OCREVUS in Iran- Collaboration with medical and market access team for the launch readiness in Breast Cancer franchise (Herceptin, Perjeta, Kadcyla, PHESGO, Tecentriq)- Implementation of the marketing and promotional plans - Keeping sales team informed about the market environment (competitors, market analysis...)- TAEs Management in line with field activities.- Developing promotional materials and presentign Key messages to the team on each cycle Show less

Head Of Marketing/ Marketing Director

• Dec 2016 - Dec 2017

Based in Iran - Development of Brand strategies for 21 products in 11 disease areas - Implementing Integrated promotion approach considering disease areas. - Coaching the team of product managers to develop key messages and innovative promotional materials / brand reminders. Based in Iran - Development of Brand strategies for 21 products in 11 disease areas - Implementing Integrated promotion approach considering disease areas. - Coaching the team of product managers to develop key messages and innovative promotional materials / brand reminders.

Senior Oncology Product Manager

• Mar 2015 - Nov 2016

- Proposing products strategies, planning and budgets to Marketing Manager, Near East - Implementation of the marketing and promotional plans - Keeping sales team informed about the market environment (competitors, market analysis...) - KTLs Management in line with field activities. - Developing promotional materials and presentign Key messages to the team on each cycle - Plan, attend and follow up scientific events - Collaboration with marketing/medical team in the region to hold speaker tours with international speakers. - Collaboration with marketing/medical team in the region to arrange Merck Standalones and do the necessary arranegments - To collaborate with sales team in order to leverage performance Show less

Product Specialist (Oncology Field)

• Aug 2007 - Jul 2010

Executed effective sales and marketing strategies within the assigned territory Acquired and communicated appropriate technical and product specific knowledge to contacts, to maintain and increase the market share of the assigned products within the territory Planned and coordinated field promotional activities Conducted product presentations to clients to address their special needs and concerns Provided teaching and support to nursing staff regarding proper storage, handling and preparation practice, in both in and outpatient settings . Show less

Responsible Pharmacist

• Dec 2003 - Aug 2007

As a pharmacist my responsibilities were as below : 1. Recommending OTC (Over The Counter) medicine to patients with minor ailments. 2. Compoundding and dispensing medications following prescribtions issued by physicians, dentists or other authorized medical practitioners. 3. Answering the questions of the patients about the probable side effects and benefits of the drugs. 4. Checking the medicins and write the orders according to the prescribtions of doctors and dentists, by calculating, weighting, measuring and mixing the ingrediants and filling them in appropriate containers with correct quantity. 5. Providing patients with information and advice regarding drug interactions, side effects, dosage and right medication storage. 6. Reviewing prescribtons in order to be certain about the accuracy and the needed ingredients and to evaluate their suitability. 7. Ensurig proper preparation, packaging, distribution and storage of vaccines, serums, biologicals and all other medicines and pharmaceuticals. 8. Supervising the activity of technicians and other staff. 9. Supervising correct storage of the medications and taking proper care of them. 10. Training patients to use medical devices like diabet glucometers and other health-care supplies. 11. Ordering and maintaining stock of pharmaceutical supplies. Show less