Digital Consultant

• Jun 2023 - Present

Digital Marketing Strategist

• Sep 2021 - Jun 2023

- Development and implementation of full digital marketing strategies among OPE media - PPC Campaigns creation, optimization and monitoring - Email Campaigns planning, setup and implementations - 360 Data Mining and Analytics (Descriptive / Diagnostic / Predictive) - TNPS (Touchpoint Net Promoter Score) implementation and measurement - Digital Sales (E-Com) strategies, tracking, analysis and implementation (B2B / B2C) - Digital Strategic Approach Planning - Conversion Rate Optimization (CRO) Audit, optimization and implementations - Digital Technology Assessment, Implementation, Automation and measurements - Managing and training a team of 4 digital marketing specialists - Analysis, evaluation and implementation of optimization and improvements to marketing tactics based on data KPIs and Metrics - Analyzing, Measuring and Strategizing Customers OPE Media and digital Footprint for positive customer journey positioning Show less

Digital Marketing Specialist

• Sep 2020 - Sep 2021

- Managing and analyzing digital marketing strategy, channels and content- Social media management, planning, execution, monitoring and engaging on all channels daily- Creating, optimizing, and analyzing paid digital advertisement in support of sales and other campaigns- Working with Director of Sales & Marketing and the Director of Research and Development to plan and develop brand- Labeling and identification image and product- Working with media partners to execute both digital and traditional marketing campaigns- Planning, executing and overseeing the execution of marketing programs- Launched and optimized PPC and social media ads for B2B and B2C- Monthly data collection and analysis- Managing Google Analytics, Google Tag Manager, Databox and Looker Studio analysis, visualization and presentations of monthly reports Show less

Jr Digital Marketing Specialist

• Nov 2019 - Sep 2020

- Creating content for various channels including website, social media and other paid media- Managing and supporting social influencer program including ongoing research and recruitment- Driving traffic to the website by creating and promoting innovative and engaging digital material, blog posts and product-focused content- Working closely with media partners, writing press releases and helping to create digital ads and print advertisement material

Digital Content Manager

• Apr 2019 - Jun 2019

- Executing thorough quality control throughout the project’s life cycle to ensure the digital deployments launch error free- Working with the department leads and other team members on process improvements, and other initiatives designed to improve the effectiveness and quality of Interactive delivery within the agency- Ensuring communication with all parties involved happens in the most efficient and smooth way- Performing website and newsletter updates as needed through CMS and through ticketing system with website management partner(s) on multiple campaigns for leading international brands Show less

Digital Marketing - Client Services Intern

• Oct 2018 - Apr 2019

- Maintaining and updating internal and client marketing schedules and supporting marketing supervisors in client facing presentations- Helping to create reports and to track digital marketing campaigns- Performing regular QA and working closely with tech department to ensure flawless digital deployments- Attending weekly meetings with team leads and weekly status calls with the clients- Performing website and newsletter updates on various CMS and customer relationship management(CRM) platforms Show less

Sales and Marketing Intern/Assistant

• Jul 2018 - Oct 2018

- Conducting market research - Working with the social media team and assisting in the process of creating content for different platforms and digital content optimization - Working closely with the editorial team in the creation of upcoming digital campaigns featuring ads targeting North American consumers - Establishing relationships with influencers and their management agencies - Conducting market research - Working with the social media team and assisting in the process of creating content for different platforms and digital content optimization - Working closely with the editorial team in the creation of upcoming digital campaigns featuring ads targeting North American consumers - Establishing relationships with influencers and their management agencies