Experience

Aqar Masr Developments

• Egypt
• Real Estate
• 1 - 100 Employee

• General Manager

  • Oct 2018 - Present



ALDAU Development

• Egypt
• Real Estate
• 100 - 200 Employee

• Marketing Director

  • Jul 2016 - Present



Orascom Development Egypt

• Egypt
• Real Estate
• 700 & Above Employee

• Marketing Director

  • Jan 2008 - May 2015

  • Strategic planning, development and implementation for the corporate marketing communication strategies. • Management of the different research firms for continuous updates on market and competition. • Opening new distribution and sales channels locally, GCC and Europe. • Managing launch events of all facilities including hotels and Real estate. • Develop and maintain media relations in coordination with PR agencies. • Managed press conferences, media audit, media visits and media brief. • Supported and initiated several CSR activities. • Developing and monitoring the annual marketing budget. • Planning and organizing exhibitions, roadshows and trade fairs locally and international. • Daily communication with the sales team to ensure the fulfillment of the set targets and review sales strategies. • Monitoring and follow up to ensure the marketing plan implementation based on set direction and deadlines. • Setting KPI’s for measuring the different initiatives performance. • Evaluating the overall performance of the marketing team, and setting their development objectives and training needs Show less



FRESH ELECTRIC FOR HOME APPLIANCES

• Egypt
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Director

  • Jun 2004 - Dec 2007

  • Strategic planning to increase the market share & brand awareness. • Launched new products and increased company product range such as (AC, Top loading WM, and Microwave). • Re-vamp company image through PR, advertising campaigns and developing new CI manual. • Reaching the targeted market segment through continuous product development, Market study and competitor’s analysis. • Conducting the necessary market research to study the feasibility to introduce new product lines. • Negotiated and brought international brands to joint venture with Fresh in Some products. • Operating closely with the sales to achieve sales targets. • Participated in local and international specialized trade fairs and exhibitions. • Pricing of new products based on product features, competition and market situation. • Managing Budget allocation based on marketing plan needs. • Carrying out all above & below the line activities • Managing the media negotiations, in terms of planning and buying. • Opened new markets for export (MENA & GCC). • Enhanced distributors and dealers incentive programs and remuneration schemes to increase their motivation and loyalty. Show less



LG Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Nov 2002 - May 2004

  • Assisting the VP Marketing in the decision making process for all marketing related activities. • Creating high impact advertising & promotional campaigns to launch new Products and support existing ones. • Sponsored key sports events in Egypt to increase brand awareness. • Planning, executing and monitoring the annual marketing plan and budget. • Organized launch campaign of new products. • Supported the communication channels with dealers and distributors to guarantee premium product display locations and product knowledge. • Organized roadshows to introduce product features in key locations around Egypt. • Studying the market as well as the competition to make the best placement for the LG Brand in the local market. • Carried several joint promotions between LG Electronics and other multinational Companies (e.g. Coca Cola & Citi Bank) • Promoted the LG brand in national and international trade fairs and exhibitions. • Supervised and managed the work of the department members (8 employees). Show less



Orascom Development Egypt

• Egypt
• Real Estate
• 700 & Above Employee

• Assistant Manager

  • Aug 1997 - May 2002

  • Assisting the Marketing Manager in setting the communication Plan for promoting EL GOUNA resort. • Organizing the opening of several hotels in El Gouna Resort as well as big events. • Handling PR activities and media trips to El Gouna. • Supporting the sales department through promotional activities, developing collaterals and organizing exhibitions& roadshows • Assisting the Marketing Manager in setting the communication Plan for promoting EL GOUNA resort. • Organizing the opening of several hotels in El Gouna Resort as well as big events. • Handling PR activities and media trips to El Gouna. • Supporting the sales department through promotional activities, developing collaterals and organizing exhibitions& roadshows