Experience

Somnox

• Netherlands
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Growth

  • Mar 2023 - Present

  Leading our growth team to build towards our mission of helping 100 million people sleep better.

• Growth Marketing Manager at Somnox

  • Mar 2021 - Mar 2023

  • Paid Acquisition (Meta/Facebook Ads & Google Ads)• Product & Brand Marketing Campaigns• Experimentation

• Growth Marketer

  • Apr 2018 - Mar 2021

  • Managed our e-mail marketing programme, consisting of: newsletters and pre-purchase sequences, resulting in an increasement of e-mail revenue YOY.• Managed our content marketing initiatives (on the blog) using SEMRush, creating SEO-optimized content, resulting in an increasement of organic search traffic YOY.• Developed and implemented our customer onboarding strategy to increase retention, including: e-mails, in-app messaging, onboarding calls and the product knowledge base.• Implemented process to measure and analyze product/market fit – making it a primary company-wide KPI - resulting in quarterly actionable product insights. Show less

• Growth Marketing Intern

  • Sep 2017 - Apr 2018

  • Assisted (pre)launching an international Kickstarter campaign, achieving 250% of our initial target.• Developed and executed the press campaign for our Kickstarter campaign, resulting in clippings in major Dutch (RTL, AD, Telegraaf, Volkskrant) and international news outlets (The Verge, INC. Magazine, Cheddar, CNET)• Assisted in execution of our launch strategy at CES, resulting in Washington Post's 'Best of CES 2018'.• Developed several playbooks for our marketing team, including one for content marketing. Show less



Festimi

• Netherlands
• Events Services
• 1 - 100 Employee

• Event Management Intern

  • Feb 2017 - Sep 2017

  Festimi is Amsterdam's most 'gezellig' (= a mix of cozy / loving / fun / nice atmosphere) small festival. It is both intimate and feel good. It's about coming together with your friends after all the beauty that the music has given throughout the weekend. A Sunday as it's supposed to be. Key Roles ► Leading an Ambassador's Programme (+50 Ambassadors) ► Content Creation for Instagram & Facebook ► Concept Development Festimi is Amsterdam's most 'gezellig' (= a mix of cozy / loving / fun / nice atmosphere) small festival. It is both intimate and feel good. It's about coming together with your friends after all the beauty that the music has given throughout the weekend. A Sunday as it's supposed to be. Key Roles ► Leading an Ambassador's Programme (+50 Ambassadors) ► Content Creation for Instagram & Facebook ► Concept Development



Vandebron

• Renewables & Environment
• 200 - 300 Employee

• Sales Team Captain

  • Apr 2016 - Aug 2016

  To inspire and motivate people to make the move to sustainable energy, which ultimately leads to the goal of creating a more sustainable Netherlands. Vandebron tries to reach this by offering both producers and consumers a platform where they can sell and buy sustainable energy. Erasing the middle man, in this case the traditional energy company, this results in fair margins and prices for respectively the producers and consumers. Key Roles: ► B2C Cold Sales ► Leading Teams ► Motivational Morning Talks Show less



Pepperminds

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Sales Representative

  • Jul 2015 - Mar 2016

  Worked for Qurrent, which is a sustainable energy company in the Netherlands. Key Roles: ► B2C Cold Sales Worked for Qurrent, which is a sustainable energy company in the Netherlands. Key Roles: ► B2C Cold Sales



Kobus Kuch

• Food and Beverage Services
• 1 - 100 Employee

• Service and kitchen

  • Mar 2014 - Mar 2015

  Hospitality work, including: cleaning, washing dishes, making the food ready, bar work and serving customers. Learned: - Working hard - Making long hours - Having fun whilst working - How to serve beers Hospitality work, including: cleaning, washing dishes, making the food ready, bar work and serving customers. Learned: - Working hard - Making long hours - Having fun whilst working - How to serve beers