Product Marketing Specialist

• Jul 2022 - Present

Full-stack Marketing Specialist

• Aug 2019 - Mar 2022

- Conducted in-depth research and produced different content types on multiple channels including editorial sites, blog posts, emails, and social media. - Pitched to and gotten content for ShopBase published on well-known eCommerce sites such as dodropshipping.com, moosend.com, ecommerce-platform.com, adamenfroy.com. - Positioned as community manager for ShopBase official international community and boosted lead generation while reducing cost by 50% - 70 leads/month (CPL: 0 VNĐ). - Designed automated email flow on Customer.io and Mailchimp to drive customer actions, increase retention rate up to 22% and minimize the churn rate. - Designed conversion-focused landing pages, images and A/B testing ads copy for paid campaigns (Landingi, Instapage). - Planned and executed bid-managed Facebook, Google Ads, Zalo Ads, Tiktok Ads campaigns to drive high-quality leads & new users (100M VNĐ budget campaign) - Performed customer research, collected users reviews/feedback, and coordinated with the product team to create wireframes and improve the app section in the ShopBase dashboard Show less

Marketing Executive

• Sep 2018 - Dec 2018

- Planned and designed both outdoor and indoor activities to collect leads. - Supported in-house marketing team with weekly/monthly events. - Responsible for Apollo's official Facebook page to keep the followers updated about Apollo's latest news. - Assisted the sale department to inform customers about the courses' pricing plan, study schedules, the entrance exams for students. - Planned and designed both outdoor and indoor activities to collect leads. - Supported in-house marketing team with weekly/monthly events. - Responsible for Apollo's official Facebook page to keep the followers updated about Apollo's latest news. - Assisted the sale department to inform customers about the courses' pricing plan, study schedules, the entrance exams for students.

Content Marketing

• Aug 2017 - Nov 2017

- Conduct research and write insightful descriptions for both foreign and domestic tours to promote the company’s service and products. - Responsible for the company's owned and earned channels: Facebook, Google+, Asian Shore Excursion, Myanmar Tours, Viet Vision Travel. - Conduct research and write insightful descriptions for both foreign and domestic tours to promote the company’s service and products. - Responsible for the company's owned and earned channels: Facebook, Google+, Asian Shore Excursion, Myanmar Tours, Viet Vision Travel.