Benjamin Abbou

Head of Training at PM Dragonfly
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, GB
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Spanish Elementary proficiency
  • Italian Elementary proficiency

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Henrik Hoppe

I worked with Benjamin in Voxpro. Benjamin was part of my team, where he worked as a campaign manager. I can only highly recommend Benjamin. He is a fast learner, with great technical abilities. He is a stable employee and you can always count on him to get the job done. His approach is very professional and he was always keen on providing the best possible customer service. He has the ability to put himself in other people’s shoes and see the bigger picture.

LinkedIn User

I worked along side Benjamin with providing support DSPs & Campaign Management - we worked closely on monitoring the set-up of campaigns, through trafficking, serving, targeting, and optimisation. Working with Benjamin was a pleasure, and I would highly recommend him as an easy addition to any work-place. His go-to nature made it easy to ask questions, and his willingness to help whenever possible made him an invaluable team member

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Credentials

  • Facebook Certified Creative Strategy Professional
    Facebook
    Apr, 2021
    - Nov, 2024
  • DFA/DCM/DFP Certified
    DoubleClick
  • DRM (Doubleclick Rich Media) Certification
    DoubleClick
  • Dynamic Creative Certification
    Google
  • Flashtalking Certified
    Flashtalking, Inc.
  • Sizmek Proficient
    Sizmek (formerly MediaMind)
  • Studio Certification
    DoubleClick

Experience

    • United Kingdom
    • Technology, Information and Media
    • 1 - 100 Employee
    • Head of Training
      • Sep 2022 - Present

      Our certified team of Google Marketing and Cloud experts will enable & empower your business success in the Google ecosystem & Platform World. Optimal InfrastructureBusinesses come in all shapes and sizes. There’s no one size fits all. Our team will provide you with the ability to tailor tech infrastructure to the shape of your specific business needs, integrating data sets and streamlining platforms, maximising performance, and making your budgets go further. Marketing TransformationOur team of certified GMP and GCP experts provide industry-leading guidance and optimisation to ensure platform interoperability, data harmonisation and marketing maturity advancement. Our proprietary approach will accelerate your marketing transformation and business ROI.Data AccelerationData security and privacy is a key concern for everyone, including your customers. Our team of data experts ensure maximum data integrity, enabling transparent, privacy by design, consented customer experiences and advanced analytics supporting precise digital marketing.

    • United States
    • Software Development
    • 700 & Above Employee
    • Google Digital Academy (GDA) - Mini Lab Facilitator
      • Dec 2020 - Present

      Facilitating Google’s Mini Lab on their behalf (global)

    • Google Digital Academy (GDA) - Brand Activation Lab Facilitator
      • Sep 2020 - Present

      Facilitating Google’s Brand Activation Lab on their behalf (global)

    • Google Digital Academy (GDA) - Data-Driven Marketing Lab Facilitator
      • May 2019 - Present

      Facilitating Google’s Data-Driven Marketing Lab on their behalf (global)

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Director, Training (Ad Ops & Creative GMP)
      • Jul 2018 - Jan 2023

      Product content owner (F2F and Virtual):Campaign Manager FundamentalsCampaign Manager Best PracticesCampaign Manager Reporting Deep DiveFundamentals of Online Media TrackingCampaign Manager ImmersionFloodlights & Post Event TrackingCM Trafficking Fundamentals (webinar only)CM Reporting Best Practices (webinar only)Studio FundamentalsStudio & Creatives with GMP (Studio, DV360 Creative, GWD)Studio Rich Media Fundamentals (webinar)Studio DCO Fundamentals (webinar)

    • DoubleClick Trainer & Evangelist
      • Dec 2017 - Jan 2023

      Jellyfish is a global boutique agency, delivering digital marketing solutions for a host of brands from its offices in Europe, the US and South Africa. The agency’s winning combination of digital capabilities, technology and talent, along with its key industry partnerships, help to deliver integrated digital strategies for clients across many industries, including property, pharmaceutical, finance and automotive. Brands they work with include Experian, Nestlé, Toyota and Samsung, among many others.Product content owner:DoubleClick Studio courseDoubleClick Campaign Manager courseDynamic Creative Optimisation course

    • United States
    • Advertising Services
    • 200 - 300 Employee
    • Senior Technology Consultant
      • Jul 2017 - Nov 2017

      Online Media Consultant on top tier clients - Global Online Media Consultant on top tier clients - Global

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Senior Technical Analyst
      • Nov 2015 - Jul 2017

      Online Media consultantDCO specialistAd-serving expertCampaign optimizationPlatform integrationGoogle suite certifiedSizmek proficientFlashtalking certifiedUK Online Media consultantDCO specialistAd-serving expertCampaign optimizationPlatform integrationGoogle suite certifiedSizmek proficientFlashtalking certifiedUK

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Manager / Campaign Manager / Trafficker / Client Service Manager
      • Nov 2014 - Nov 2015

      Managing Flash and HTML5 Dynamic Product level feed retargeting campaigns on my accounts (Participate in Feed Dev, API, site tagging, data pass back, etc ...)UpSelling my accounts about Flashtalking services/technologies/platforms in order to optimize existing and future campaignsNew clients On-Boarding (French and UK)Lead integration with third parties such as DSPs, etc ...Deliver training on all platforms and all services from FlashtalkingManage training, workflow, duties / tasks for my trafficking assistants Delivering high level of management on Key Accounts and Key AdvertisersCustom Reporting DashboardReporting Training and analysis

    • Rich Media Campaign Manager (France and EMEA) (Project Manager) (Chef de Project Marketing Digital)
      • Mar 2013 - Mar 2014

      Development, coordination and management of display rich media campaigns in collaborationwith EMEA and more precisely French media and creative leading agencies (Publicis, Havas,OMD, Mediacom, GroupM, Aegis, IProspect, Ogilvy, NeoOgilvy, Carat…)Delivery of Doubleclick Studio and DFA/DCM training sessions Coordination and development on ads for our Studio platform (Creative agencies) Troubleshooting issues with Flash AS2/AS3 and HTML5 and Q/AProviding Solutions for Trafficking Support and training sessions on DoubleClick platform (DFA / DCM) (Media agencies) Suggestions on improvement for trafficking and 1 tag solution for multi ads campaignExpertise on Dynamic ads / Remarketing campaigns Solutions for Dynamic campaigns Development of XML or Google doc spreadsheet regarding dynamic values Development of creative to match dynamic specificities and technology Support for remarketing campaigns with third party trackers Testing trackers and reportingExpertise on Video ads VAST / VPAID / VIDEO in Rich MediaDevelopment of Rich Media for mobile / tablet HTML5, In-Banner, In-AppProviding solutions for multi-platform and cross-country campaignsReporting / Custom Dashboard

    • United States
    • Software Development
    • 700 & Above Employee
    • Digital Associates T2 (Technical Support Tier 2)
      • Jun 2012 - Jan 2013

      After Sales Agent for FR Retail marketCompleted full retail training Received award for Best Problem SolverFR Digital Specialist Tier 1 and Tier 2Completed ALL Digital trainings (T1 and T2) Most Pelicular award receivedProblem Solver Account ManagementMeet Weekly TargetsImproves customer experienceDeveloped good customer obsessionExceptional communication skills with other departmentsExceptional support for his teammates Applies Amazon 5 Contact Tenets to every single contactWas a good support for FR Retail department during peak period such as Q4

    • Associate Director
      • Jun 2009 - Dec 2009

      Hong Kong Fair Autumn Edition 09CANTON Fair 09Product DevelopmentChina Manufacturers RelationshipWebsite Assistant Manager Development of Online Marketing Campaigns for Summer 09/10 and Fall 09/10SAGE Software TrainingExhibitor at MILIPOL (Paris, France), IWA (Nuremberg, Germany), EUROSATORY (Paris, France) Hong Kong Fair Autumn Edition 09CANTON Fair 09Product DevelopmentChina Manufacturers RelationshipWebsite Assistant Manager Development of Online Marketing Campaigns for Summer 09/10 and Fall 09/10SAGE Software TrainingExhibitor at MILIPOL (Paris, France), IWA (Nuremberg, Germany), EUROSATORY (Paris, France)

    • Manager
      • Jun 2008 - Sep 2008

      SAGE Software TrainingIncotermsLetter of CreditsCustomer Relationship Management SAGE Software TrainingIncotermsLetter of CreditsCustomer Relationship Management

    • Assistant Manager/Delivery Manager
      • Jun 2007 - Sep 2007

      Delivery SchedulesCustomer Relationship ManagementOnline Orders Manager Delivery SchedulesCustomer Relationship ManagementOnline Orders Manager

    • Sales Associate
      • Jun 2006 - Sep 2006

      Help Designing Store LayoutLearn Inventory Management Help Designing Store LayoutLearn Inventory Management

Education

  • Temple University - Fox School of Business and Management
    Bachelor, International Business
    2010 - 2011
  • Temple University - Fox School of Business and Management
    Bachelor, Marketing
    2010 - 2011
  • CEFAM, American business school based in Lyon, France
    Master 1, Business and Administration (Marketing concentration)
    2006 - 2009
  • EF Boston, MA, US, The world leader in International Education
    Cambridge Exam, English, Business English
    2005 - 2006
  • Lycée Technique Jules Ferry
    baccalauréat, STI, Sciences et Techninques Industrielles, spécialité: Génie électronique
    2002 - 2005

Community

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