Babara Mula Omwayi
Chief Executive Officer at Spark Communication KE- Claim this Profile
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Topline Score
Bio
Thabiso Kgabung
Babara is a committed and seasoned marketer. I was blessed with the opportunity to profile her for our company's blog series titled, #WomenInMarketing. I believe that Kenya - and the rest of Africa, are lucky to have leaders the likes of Babara steering the marketing professional forward.
Peter Otieno
Barbara is a motivated, hard-working, and intelligent CEO who a guru in her filed of work, experiential marketing. She is a broad-minded CEO, who welcomes change and motivates you to do better every day. Her exceptional set of skills, ingenuity, and integrity made all projects we did memorable . Barbara leads by example, and many people in the workplace found her enthusiasm and dedication, both inspiring and motivating. I am lucky to have worked for such a person
Ryoba Charles
I have known Babara for over 6 years and have found her to be a strong communicator, assertive, brutally honest, dedicated, determined and both conscientious and courteous. Babara has the unique ability of empowering and building strong teams, teams which have consistently produced marketing results with high standards of operation in both process and client service. Her ability to maximise value to clients in challenging environments and market conditions are a true indication of her leadership skills. Babara is a true professional and I would have no hesitation in recommending her.
Thabiso Kgabung
Babara is a committed and seasoned marketer. I was blessed with the opportunity to profile her for our company's blog series titled, #WomenInMarketing. I believe that Kenya - and the rest of Africa, are lucky to have leaders the likes of Babara steering the marketing professional forward.
Peter Otieno
Barbara is a motivated, hard-working, and intelligent CEO who a guru in her filed of work, experiential marketing. She is a broad-minded CEO, who welcomes change and motivates you to do better every day. Her exceptional set of skills, ingenuity, and integrity made all projects we did memorable . Barbara leads by example, and many people in the workplace found her enthusiasm and dedication, both inspiring and motivating. I am lucky to have worked for such a person
Ryoba Charles
I have known Babara for over 6 years and have found her to be a strong communicator, assertive, brutally honest, dedicated, determined and both conscientious and courteous. Babara has the unique ability of empowering and building strong teams, teams which have consistently produced marketing results with high standards of operation in both process and client service. Her ability to maximise value to clients in challenging environments and market conditions are a true indication of her leadership skills. Babara is a true professional and I would have no hesitation in recommending her.
Thabiso Kgabung
Babara is a committed and seasoned marketer. I was blessed with the opportunity to profile her for our company's blog series titled, #WomenInMarketing. I believe that Kenya - and the rest of Africa, are lucky to have leaders the likes of Babara steering the marketing professional forward.
Peter Otieno
Barbara is a motivated, hard-working, and intelligent CEO who a guru in her filed of work, experiential marketing. She is a broad-minded CEO, who welcomes change and motivates you to do better every day. Her exceptional set of skills, ingenuity, and integrity made all projects we did memorable . Barbara leads by example, and many people in the workplace found her enthusiasm and dedication, both inspiring and motivating. I am lucky to have worked for such a person
Ryoba Charles
I have known Babara for over 6 years and have found her to be a strong communicator, assertive, brutally honest, dedicated, determined and both conscientious and courteous. Babara has the unique ability of empowering and building strong teams, teams which have consistently produced marketing results with high standards of operation in both process and client service. Her ability to maximise value to clients in challenging environments and market conditions are a true indication of her leadership skills. Babara is a true professional and I would have no hesitation in recommending her.
Thabiso Kgabung
Babara is a committed and seasoned marketer. I was blessed with the opportunity to profile her for our company's blog series titled, #WomenInMarketing. I believe that Kenya - and the rest of Africa, are lucky to have leaders the likes of Babara steering the marketing professional forward.
Peter Otieno
Barbara is a motivated, hard-working, and intelligent CEO who a guru in her filed of work, experiential marketing. She is a broad-minded CEO, who welcomes change and motivates you to do better every day. Her exceptional set of skills, ingenuity, and integrity made all projects we did memorable . Barbara leads by example, and many people in the workplace found her enthusiasm and dedication, both inspiring and motivating. I am lucky to have worked for such a person
Ryoba Charles
I have known Babara for over 6 years and have found her to be a strong communicator, assertive, brutally honest, dedicated, determined and both conscientious and courteous. Babara has the unique ability of empowering and building strong teams, teams which have consistently produced marketing results with high standards of operation in both process and client service. Her ability to maximise value to clients in challenging environments and market conditions are a true indication of her leadership skills. Babara is a true professional and I would have no hesitation in recommending her.
Experience
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Spark Communication KE
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Kenya
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Marketing Services
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1 - 100 Employee
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Chief Executive Officer
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Jun 2020 - Present
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Interactive Communications Ltd
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Telecommunications
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1 - 100 Employee
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General Manager
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Oct 2011 - Present
Responsible for the growth, development and profitability of the company across East Africa(Kenya,Uganda and Rwanda).IC Services: Event planning, mall promotions, in-store, outdoor and mall activations, corporate event planning, road shows, category management, merchandising, product and service launches, market storms, trade and consumer promotions, sampling exercises and retail management.
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Business Development Manager
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Nov 2009 - Present
Develop marketing strategies that are linked to business objectives and implement effective marketing plans. Maintain up-to-date market research for the region and deliver a portfolio of campaigns designed to appeal to the target market.Maintain current accounts and secure new accounts to expand the company's client base.
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INTERACTIVE COMMUNICATION
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United Kingdom
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Marketing Services
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1 - 100 Employee
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General Manager
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Aug 2010 - Jun 2020
A hand held Expirience is a mentorship expirience targetting ladies enrolled in higher learning institutions.It seeks to provide a platform for growth, create a positive attitude among young University ladies and an enabling environment for them to thrive. A hand held Expirience is a mentorship expirience targetting ladies enrolled in higher learning institutions.It seeks to provide a platform for growth, create a positive attitude among young University ladies and an enabling environment for them to thrive.
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Account Manager
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Mar 2009 - Nov 2009
Management of key accounts and responsible for developing modern trade strategies for clients. Execution of all promotional activities related to various brands. Conduct market research to understand consumer trends and advise clients on their marketing strategies accordingly. Provided leadership and coordinated a national team of field staff. Management of key accounts and responsible for developing modern trade strategies for clients. Execution of all promotional activities related to various brands. Conduct market research to understand consumer trends and advise clients on their marketing strategies accordingly. Provided leadership and coordinated a national team of field staff.
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Education
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2017 - 2017
Women on Boards
Corporate Governance -
2016 - 2017
Strathmore University
Enterprise development programme -
2015 - 2015
Strathmore Business School
Women in leadership programme, Organizational Leadership -
St Pauls University
Development Communications
Community
