Experience

Spotify

• Sweden
• Musicians
• 700 & Above Employee

• Social

  • Jul 2022 - Present

  Dubai, United Arab Emirates



Socialize

• Business Consulting and Services

• Senior Client Services Manager - Expo 2020 Dubai

  • Feb 2021 - Jul 2022

  Dubai, United Arab Emirates



Digitz Pvt Ltd

• Sri Lanka
• Business Consulting and Services

• Head Of Social Media & Content

  • Dec 2016 - Feb 2021

  DHA Phase-7 •Leading and guiding the overall strategic direction of the social media offering within the agency. •Ensuring a superior quality of communication and project delivery from the Social Media Team •Developing robust, integrated social media strategies that drive engagement and advocacy for brands •Conjointly working with the clients & partner agencies to ensure better coordination during IMC campaigns •Working closely with all internal stake holders of the company to churn out… Show more •Leading and guiding the overall strategic direction of the social media offering within the agency. •Ensuring a superior quality of communication and project delivery from the Social Media Team •Developing robust, integrated social media strategies that drive engagement and advocacy for brands •Conjointly working with the clients & partner agencies to ensure better coordination during IMC campaigns •Working closely with all internal stake holders of the company to churn out world-class digital campaigns •Assigning daily tasks to the Social Media Team members & keeping a progress check to ensure timely executions of all the assigned work •Providing on-site training to the Social Media Team members to keep them updated with latest trends in the industry •Leading & representing the department in pitching new clients for the company •Responsible for all the content/campaigns churn out from the department & proactively adapting new and innovative content formats as they are introduced •Adopt and transform social strategies and tactics as the digital marketplace evolves and educate business partners on new methods to ensure business impact. •Managing a portfolio of 48+ brands and a team of 24 people working in the Social Media department •Determine metrics of success and assess effectiveness of social marketing initiatives and investments; influence investment decision makers with formal recommendations and internal networking. •Continuously experimenting and innovating with original and disruptive ways to leverage social activities that generate buzz •Leading the Social Media Listening cell within the department to gather meaningful data & insights with the help of top SIC tools to identify new opportunities & drafting customized stealth plans to conquer any unforeseen circumstances •Assisting stakeholders in agency’s financial and budget requirements to fund operations, maximize investments, and increase efficiency

• Social Media Team Lead (The Coca-Cola Company)

  • Nov 2015 - Nov 2016

  •Manage Social Media marketing campaigns and day-to-day activities with the client & the internal team. •Working with Coca-Cola IMC teams locally/globally to make sure all the activities are linked & integrated •Curate relevant content to reach the company’s ideal customers •Create and manage all published content (images, video and written) •Monitor, listen and respond to users in a “Social” way •Conduct online advocacy and open stream for cross-promotions •Develop and expand… Show more •Manage Social Media marketing campaigns and day-to-day activities with the client & the internal team. •Working with Coca-Cola IMC teams locally/globally to make sure all the activities are linked & integrated •Curate relevant content to reach the company’s ideal customers •Create and manage all published content (images, video and written) •Monitor, listen and respond to users in a “Social” way •Conduct online advocacy and open stream for cross-promotions •Develop and expand community and/or blogger outreach efforts •Oversee & given directions to the creative team on all the creative content execution •Map out marketing strategy and then drive that strategy proven by testing and metrics. •Liaison between the client & the internal teams to make sure the client needs are met •Managing client needs/requirement in the most efficient & effective way •Managing & leading Mobile App projects of Coke Studio & Fanta 100 •Ideation for upcoming campaigns & to make sure the campaigns are digitally linked •Attended global training sessions on different social tools for Coca-Cola •Conducted training for the team members to make sure they are up-to date •Designed chartered campaigns for MENA region for Coca-Cola •Launched Coke Studio Pakistan Season 8 & 9 •Launched first ever Google post in Pakistan for Coke Studio & it’s artists •Monthly routine global calls with the Coca-Cola team on campaigns updates •Bi weekly Social listening reporting on all Coca-Cola brands •Created Digital toolkit for Coke Studio artists •Lead the first ever social listening campaign on Fanta which later won an award in the Coca Cola world



Creative Chaos

• Spain
• Events Services

• Community Manager

  • Jun 2014 - Nov 2015

  • Content Creation & Ideas generation • Community Managemet • Coordination with the client & internal team to get things done on time • Responding to conversations about the brand and the content • Reporting/measurement • Managing tools – mostly social networks • Planning and developing strategies for increasing engagement and conversion • Create, curate and manage all published content (images, video and copy) to reach the organization’s clients and supporters. •… Show more • Content Creation & Ideas generation • Community Managemet • Coordination with the client & internal team to get things done on time • Responding to conversations about the brand and the content • Reporting/measurement • Managing tools – mostly social networks • Planning and developing strategies for increasing engagement and conversion • Create, curate and manage all published content (images, video and copy) to reach the organization’s clients and supporters. • Account management & building client relationship. • Work closely on the projects & incorporate the marketing plans to fulfill the objectives • Customer conversions & tracking • Increasing cross platform traffic on social networks • Client servicing Major Clientele: -Al Meezan Investment -Soneri Bank -Soneri Mustaqeem (Islamic Banking) -Jubilee Life Insurance -CDC – Central Depository Company of Pakistan -Dollar Stationeries Show less



Digital Tribe

• Germany
• Professional Training and Coaching
• 1 - 100 Employee

• Community Manager

  • Apr 2013 - Jun 2014

  Zamzama •Content creation- Visualizing brand vision & persona and creating content for Facebook, Twitter, Instagram, Quora, Behance , About Me, Pinterest, Google+, Reddit. •Social media marketing – Creation, conception, & presentation of social media strategy and integrated marketing campaigns. Interpreting the direction of strategy/planning and creative leads •Analytics & Reporting– Using Google Analytics, Facebook Insights, Social Bakers, to provide weekly and monthly reports and insights to… Show more •Content creation- Visualizing brand vision & persona and creating content for Facebook, Twitter, Instagram, Quora, Behance , About Me, Pinterest, Google+, Reddit. •Social media marketing – Creation, conception, & presentation of social media strategy and integrated marketing campaigns. Interpreting the direction of strategy/planning and creative leads •Analytics & Reporting– Using Google Analytics, Facebook Insights, Social Bakers, to provide weekly and monthly reports and insights to create actionable that will lead to optimization. •Communicating and coordinating– with client service, strategy/planning teams to ensure that community strategy supports overall brand goals and objective. •Used Google Adwards and Facebook advertisement to boost the page presence for required actions. •Managing blogs and write user reviews for the client. •Organized event and arranged photo-shoots for a client •Work with tight deadlines and proactively manage all projects to ensure the highest level of quality assurance through multitasking. •Sustain client relationships at appropriate levels. •Performs quality review checks on project deliverable. •Generate creative ideas for the client. Show less



Bank Alfalah Limited

• Pakistan
• Banking
• 700 & Above Employee

• Business Development

  • Aug 2012 - Apr 2013

  Defence •Handing of New Accounts. •Customer Verification process. •Customer Acquisition and Retaining old customers. •Correspondent to Head Office regarding Customer Issues and Account details. •Awareness to Customers about Islamic Banking products –Falah Mahana Amadni, Falah Business Account, Falah Musharaka Account and Ijara facilities. •Bank Assurance i.e Banca under PakQatar-Takaful. •Solving Account related issues and queries. •Handling of Cheque books and ATM… Show more •Handing of New Accounts. •Customer Verification process. •Customer Acquisition and Retaining old customers. •Correspondent to Head Office regarding Customer Issues and Account details. •Awareness to Customers about Islamic Banking products –Falah Mahana Amadni, Falah Business Account, Falah Musharaka Account and Ijara facilities. •Bank Assurance i.e Banca under PakQatar-Takaful. •Solving Account related issues and queries. •Handling of Cheque books and ATM Cards •Assisted Bank Operations with Customer Relationship Manger. Show less



Allied Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Intern

  • Jun 2012 - Aug 2012

  DHA, Karachi •Worked on their latest Banking Software T24. •Customer handling and Issue solving. •Customer Data gathering and Data Analyzing. •Assisted Branch Manager. •Run Marketing Campaign on 14th Aug Independence Day for Our Customers.