Başak Çokkeskin
Dijital Pazarlama Direktoru at Hopi- Claim this Profile
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Bio
Experience
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Hopi
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Türkiye
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Software Development
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100 - 200 Employee
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Dijital Pazarlama Direktoru
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Aug 2021 - Present
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İnova Grubu
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Türkiye
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Business Consulting and Services
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1 - 100 Employee
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Co-Owner, CEO
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Oct 2020 - May 2021
Girişimlere yönelik iş çözümleri ve danışmanlık hizmetleri Değerleme hizmetleri Yatırımcılara yönelik iş çözümleri ve danışmanlık hizmetleri Reklam, Pazarlama ve Marka Danışmanlığı Stratejik Danışmanlık Birleşme ve Satın Alma Kurumsal Dönüşüm Analitik ve Modelleme Finans Satış Yönetimi Hukuk SaaS Geliştirme Girişimlere yönelik iş çözümleri ve danışmanlık hizmetleri Değerleme hizmetleri Yatırımcılara yönelik iş çözümleri ve danışmanlık hizmetleri Reklam, Pazarlama ve Marka Danışmanlığı Stratejik Danışmanlık Birleşme ve Satın Alma Kurumsal Dönüşüm Analitik ve Modelleme Finans Satış Yönetimi Hukuk SaaS Geliştirme
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Sefamerve
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Türkiye
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Technology, Information and Internet
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1 - 100 Employee
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İş Geliştirme ve Yurdışı Operasyonlar Direktörü
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Feb 2018 - Oct 2020
İhracat operasyonlarının yönetimi İş geliştirme süreçleri 3.parti ilişkilerin yönetimi Teşvik ve Destek süreçleri Proje yönetimi Müşteri ilişkileri yönetimi Eticaret yönetimi İhracat operasyonlarının yönetimi İş geliştirme süreçleri 3.parti ilişkilerin yönetimi Teşvik ve Destek süreçleri Proje yönetimi Müşteri ilişkileri yönetimi Eticaret yönetimi
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Raf / Rafta Lezzetler
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Reşitpaşa Mah., İstanbul Province, Turkey
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Co-Founder
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Aug 2015 - Sep 2017
Floated a new business company (100K capital - 2 owners) Managed 5 people Responsible of people management, P&L analysis and pricing Running business with communicating with different types of people Floated a new business company (100K capital - 2 owners) Managed 5 people Responsible of people management, P&L analysis and pricing Running business with communicating with different types of people
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Turkcell
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Türkiye
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Telecommunications
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700 & Above Employee
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Senior Product Manager
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Feb 2011 - Sep 2015
Launched segmented loyalty program for Public SegmentDeveloped marketing strategies to increase local penetration, sales and revenueManaged segmented retention and acquisition campaignsPrepared and managed annual budget of the segmentManaged segmented loyalty programsAcquisition, churn and retention management of Public Segment
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Senior Trade Marketing Manager
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Feb 2008 - Feb 2011
Launched sales channel loyalty programManaged consumer sales loyalty program to increase the sales channelDeveloped trade marketing strategies to increase sales of consumer channelSupervised 3M USD budget for trade marketing activities annuallyTracked the performance of consumer salesWorked as a coordinator of “Tek Turkcell” project(Coordinating all of Turkcell teams in 360 degrees for same target)
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Avon
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United Kingdom
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Personal Care Product Manufacturing
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700 & Above Employee
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Marketing and Loyalty Manager
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Aug 2007 - Feb 2008
Managed direct sales marketing plans and channel loyalty program Developed 360 degree planning to increase the direct sales of representatives Supervised 2.5M USD budget for channel activities Managed direct sales marketing plans and channel loyalty program Developed 360 degree planning to increase the direct sales of representatives Supervised 2.5M USD budget for channel activities
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Arçelik Global
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Türkiye
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Manufacturing
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700 & Above Employee
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Project Manager
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Jun 2005 - Aug 2007
Managed 360 degree projects for marketing and trade marketing Developed automatized P&L tables for all products Coordinated the communication between production and marketing departments Managed 360 degree projects for marketing and trade marketing Developed automatized P&L tables for all products Coordinated the communication between production and marketing departments
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Doğuş Otomotiv
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Türkiye
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Motor Vehicle Manufacturing
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700 & Above Employee
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Product Manager
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Sep 2004 - Jun 2005
Managed marketing plans of all VW commercial products Launched 2 types of VW commercial vehicles Coordinated logistics, marketing and sales departments to increase revenue Set product prices according to P&L tables Managed marketing plans of all VW commercial products Launched 2 types of VW commercial vehicles Coordinated logistics, marketing and sales departments to increase revenue Set product prices according to P&L tables
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Education
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İstanbul Teknik Üniversitesi
Lisans Derecesi, Endüstri Mühendisliği