Alex Abbott (F.ISP)
Conversation Creation Specialist at Supero- Claim this Profile
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Bio
Howard Thompson
I’ve been working with Alex and the Supero team for a year now and I must say their focus and quality of training and coaching has empowered me to do things I wouldn’t have done before. Having Alex as my social and value selling business coach has encouraged me to step way outside my comfort zone and define our value proposition to more effectively position and quantify the commercial value we deliver to our clients. I continue to enjoy working with Alex and look forward to working with him and the team for years to come.
Riaz Kanani
To say Alex is passionate about sales is an understatement. It is infectious. His understanding of the modern B2B buyer and how it is changing has put him at the forefront of solutions to drive better sales performance. His expertise in social selling and community means he is always someone worth listening to and I look forward to working with him again in the future.
Tek Lubiarz
I worked with Alex in the late 2000’s and always admired his focus for improving sales performance. Since working with Alex and the Supero Team on their Social Selling & Influence program I’ve seen a significant improvement in a very short space of time. I have generated twice as many meetings in 4 weeks than in the previous 4 months. The approach is delivering an 8x uplift in meetings. The best part of it all is that I finally have fun prospecting and using creativity to engage with my audience. Only a third of the way into the program and I can’t wait to deepen my skills further. For anyone seeking to generate pipeline in a complex B2B sales environment I recommend working with Alex and team!
Howard Thompson
I’ve been working with Alex and the Supero team for a year now and I must say their focus and quality of training and coaching has empowered me to do things I wouldn’t have done before. Having Alex as my social and value selling business coach has encouraged me to step way outside my comfort zone and define our value proposition to more effectively position and quantify the commercial value we deliver to our clients. I continue to enjoy working with Alex and look forward to working with him and the team for years to come.
Riaz Kanani
To say Alex is passionate about sales is an understatement. It is infectious. His understanding of the modern B2B buyer and how it is changing has put him at the forefront of solutions to drive better sales performance. His expertise in social selling and community means he is always someone worth listening to and I look forward to working with him again in the future.
Tek Lubiarz
I worked with Alex in the late 2000’s and always admired his focus for improving sales performance. Since working with Alex and the Supero Team on their Social Selling & Influence program I’ve seen a significant improvement in a very short space of time. I have generated twice as many meetings in 4 weeks than in the previous 4 months. The approach is delivering an 8x uplift in meetings. The best part of it all is that I finally have fun prospecting and using creativity to engage with my audience. Only a third of the way into the program and I can’t wait to deepen my skills further. For anyone seeking to generate pipeline in a complex B2B sales environment I recommend working with Alex and team!
Howard Thompson
I’ve been working with Alex and the Supero team for a year now and I must say their focus and quality of training and coaching has empowered me to do things I wouldn’t have done before. Having Alex as my social and value selling business coach has encouraged me to step way outside my comfort zone and define our value proposition to more effectively position and quantify the commercial value we deliver to our clients. I continue to enjoy working with Alex and look forward to working with him and the team for years to come.
Riaz Kanani
To say Alex is passionate about sales is an understatement. It is infectious. His understanding of the modern B2B buyer and how it is changing has put him at the forefront of solutions to drive better sales performance. His expertise in social selling and community means he is always someone worth listening to and I look forward to working with him again in the future.
Tek Lubiarz
I worked with Alex in the late 2000’s and always admired his focus for improving sales performance. Since working with Alex and the Supero Team on their Social Selling & Influence program I’ve seen a significant improvement in a very short space of time. I have generated twice as many meetings in 4 weeks than in the previous 4 months. The approach is delivering an 8x uplift in meetings. The best part of it all is that I finally have fun prospecting and using creativity to engage with my audience. Only a third of the way into the program and I can’t wait to deepen my skills further. For anyone seeking to generate pipeline in a complex B2B sales environment I recommend working with Alex and team!
Howard Thompson
I’ve been working with Alex and the Supero team for a year now and I must say their focus and quality of training and coaching has empowered me to do things I wouldn’t have done before. Having Alex as my social and value selling business coach has encouraged me to step way outside my comfort zone and define our value proposition to more effectively position and quantify the commercial value we deliver to our clients. I continue to enjoy working with Alex and look forward to working with him and the team for years to come.
Riaz Kanani
To say Alex is passionate about sales is an understatement. It is infectious. His understanding of the modern B2B buyer and how it is changing has put him at the forefront of solutions to drive better sales performance. His expertise in social selling and community means he is always someone worth listening to and I look forward to working with him again in the future.
Tek Lubiarz
I worked with Alex in the late 2000’s and always admired his focus for improving sales performance. Since working with Alex and the Supero Team on their Social Selling & Influence program I’ve seen a significant improvement in a very short space of time. I have generated twice as many meetings in 4 weeks than in the previous 4 months. The approach is delivering an 8x uplift in meetings. The best part of it all is that I finally have fun prospecting and using creativity to engage with my audience. Only a third of the way into the program and I can’t wait to deepen my skills further. For anyone seeking to generate pipeline in a complex B2B sales environment I recommend working with Alex and team!
Credentials
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Social Selling & Influence
Institute of Sales ProfessionalsJan, 2023- Nov, 2024 -
Fellow, Institute of Sales Professionals
Institute of Sales ProfessionalsMay, 2022- Nov, 2024 -
Developing Executive Presence
LinkedInFeb, 2020- Nov, 2024 -
Balancing Multiple Roles as a Leader
LinkedInJan, 2020- Nov, 2024 -
Leadership Blind Spots
LinkedInDec, 2019- Nov, 2024 -
Managing Experienced Managers
LinkedInDec, 2019- Nov, 2024 -
Challenger Sale
CEB, now GartnerFeb, 2011- Nov, 2024 -
Solution Selling
Miller Heiman GroupFeb, 2003- Nov, 2024
Experience
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Supero
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United Kingdom
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Professional Services
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1 - 100 Employee
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Conversation Creation Specialist
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Dec 2020 - Present
Expecting predictable growth from your technology and people investments in 2023 is outdated thinking. Success today requires new thinking. For 3 years I’ve been testing cold outbound prospecting strategies to establish which approach delivers a predictable flow of business conversations. Fact: business growth begins with a conversation. Without the ability to scale commercial conversations your business will not grow. What if you could organically scale the number of… Show more Expecting predictable growth from your technology and people investments in 2023 is outdated thinking. Success today requires new thinking. For 3 years I’ve been testing cold outbound prospecting strategies to establish which approach delivers a predictable flow of business conversations. Fact: business growth begins with a conversation. Without the ability to scale commercial conversations your business will not grow. What if you could organically scale the number of conversations you need and those conversations have a propensity to progress to a commercial one. How many of those conversations do you think will convert to qualified pipeline? After 3 years of testing outbound strategies and almost a year of tracking our own and our clients performance, that: - Our clients are seeing an average call rate of 10.02%. - 34.6% of those calls develop into commercial ones Clients with a focused account territory are seeing - 15x increase in territory penetration - 36x increase in meetings generated - 6.4x increase in engaged stakeholders per active account. What do you think that kind of performance would do for your pipeline growth and strength? Henry Ford famously said, “if I’d asked the people what they want, they would have said faster horses” We now have the alternative to predictable pipeline growth and it doesn't rely on technology, it rely's on people and skills - the one thing your business has that's unique, is your people. Empower them to accelerate growth in your business. If you’d like to learn about our Conversation Creation Operating System and explore how this model can enable predictable growth for your business, drop me a DM or give me a call: +44 7951 220113
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Value Creation Expert
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Dec 2020 - Present
I spent many years driving growth for MarTech (AdTech & SalesTech) businesses and it wasn’t all plain sailing in the last 23 years. Fact: There was no growth without conversations and relationships with our target audience. As a rep and sales and marketing leader I always controlled or influenced pipeline development - it was the only way I could accurately predict my teams revenue growth. My teams had clarity on their value proposition and the differentiating… Show more I spent many years driving growth for MarTech (AdTech & SalesTech) businesses and it wasn’t all plain sailing in the last 23 years. Fact: There was no growth without conversations and relationships with our target audience. As a rep and sales and marketing leader I always controlled or influenced pipeline development - it was the only way I could accurately predict my teams revenue growth. My teams had clarity on their value proposition and the differentiating commercial value it delivered for our clients. And we understood the pathway to value and how to guide our customers to achieving their goals. Do you understand your value proposition fully, and can you quantify the differentiating value it delivers to your customers? Do you know which strategic levers your customers can pull using your solution, to achieve their goals? Is your ICP well defined? And have you calculated the CAC, lifetime value of each customer you win and the runway to getting there?
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Co Founder & Co Presenter at SalesTV.Live
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Jul 2023 - Present
SalesTV is a stroll through all things sales, a place for salespeople to come and spend time with their peers and get involved in a fun, real life debate without an agenda other than improving our sales industry! We go live every Tuesday am for Europe, Middle East, Africa and Asia & pm for SalesTV Americas. Come and join the debate! Personally, I am thrilled and honoured to be part of this incredible founding team: 👉 Andy Hough, Chairman and founder of the Institute… Show more SalesTV is a stroll through all things sales, a place for salespeople to come and spend time with their peers and get involved in a fun, real life debate without an agenda other than improving our sales industry! We go live every Tuesday am for Europe, Middle East, Africa and Asia & pm for SalesTV Americas. Come and join the debate! Personally, I am thrilled and honoured to be part of this incredible founding team: 👉 Andy Hough, Chairman and founder of the Institute of Sales Professionals. 👉 Adam Gray, co-founder of DLA Ignite, and creator of the Social Selling & influence program. 👉 Tim Hughes, co-founder of DLA ignite, and creator of the Social Selling & influence program, and together Adam and Tim are credited for the social selling & influence as a methodology. With 5 books on the subject between them I think so. 👉 Rob Durant, founder of Flywheel Results and Sales Enablement extrodinare and lecturer at Universities on the topic of sales, which is why Rob has aptly earned the name, The Professor. My passion is to improve the sales profession, stamp out poor mental health and make the joy of selling fun again! Show less SalesTV is a stroll through all things sales, a place for salespeople to come and spend time with their peers and get involved in a fun, real life debate without an agenda other than improving our sales industry! We go live every Tuesday am for Europe, Middle East, Africa and Asia & pm for SalesTV Americas. Come and join the debate! Personally, I am thrilled and honoured to be part of this incredible founding team: 👉 Andy Hough, Chairman and founder of the Institute… Show more SalesTV is a stroll through all things sales, a place for salespeople to come and spend time with their peers and get involved in a fun, real life debate without an agenda other than improving our sales industry! We go live every Tuesday am for Europe, Middle East, Africa and Asia & pm for SalesTV Americas. Come and join the debate! Personally, I am thrilled and honoured to be part of this incredible founding team: 👉 Andy Hough, Chairman and founder of the Institute of Sales Professionals. 👉 Adam Gray, co-founder of DLA Ignite, and creator of the Social Selling & influence program. 👉 Tim Hughes, co-founder of DLA ignite, and creator of the Social Selling & influence program, and together Adam and Tim are credited for the social selling & influence as a methodology. With 5 books on the subject between them I think so. 👉 Rob Durant, founder of Flywheel Results and Sales Enablement extrodinare and lecturer at Universities on the topic of sales, which is why Rob has aptly earned the name, The Professor. My passion is to improve the sales profession, stamp out poor mental health and make the joy of selling fun again! Show less
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The Institute of Sales Professionals
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Fellow
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May 2022 - Present
The ISP are a Government-backed professional body representing sales in the UK and around the world. We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission. We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional. We uphold the quality, ethics and standards of… Show more The ISP are a Government-backed professional body representing sales in the UK and around the world. We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission. We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional. We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional. Show less The ISP are a Government-backed professional body representing sales in the UK and around the world. We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission. We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional. We uphold the quality, ethics and standards of… Show more The ISP are a Government-backed professional body representing sales in the UK and around the world. We are proud of our profession and passionately believe that sales should be a chartered body - this is part of our mission. We are bringing sales into parity with other professions by providing qualifications and lettered accreditation, underpinned by life-long learning, for those who choose a career as a sales professional. We uphold the quality, ethics and standards of professional selling and are here to celebrate everything that is great about being a sales professional. Show less
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Social Selling Academy
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United Kingdom
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Professional Training and Coaching
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1 - 100 Employee
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Chairperson
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Jul 2023 - Present
Social selling is transforming the way people and businesses sell. In my role as Fellow with the ISP we are dedicated to improving the sales industry. The stigma associated with sales runs deep for many who believe sales is for closers or those motivated by money. The Social Selling Academy (SSA) proves this wrong. Sales is for anyone. The SSA is run by women for women and is designed to help women learn modern sales skills returning back to work at their own pace, whether… Show more Social selling is transforming the way people and businesses sell. In my role as Fellow with the ISP we are dedicated to improving the sales industry. The stigma associated with sales runs deep for many who believe sales is for closers or those motivated by money. The Social Selling Academy (SSA) proves this wrong. Sales is for anyone. The SSA is run by women for women and is designed to help women learn modern sales skills returning back to work at their own pace, whether maternity, a career break or retiree needing something more in their life. Each lady will receive training and coaching to reach a standard where only a select few have reached, before achieving an Institute of Sales Professionals certification. The feedback we hear is “I really enjoy re-igniting my creative side” and “I didn’t realise sales could be enjoyable”. The academy then places these ladies into work providing those companies that need support raising visibility, increasing customer, prospect and partner engagement and driving a consistent flow of new business conversations. As a huge supporter of positive mental health in sales 5% of our profits will go to the Mental Health Foundation to support those in need. Sales is an industry where 3 in 5 struggle with their mental health and more than 70% feel stressed in their job - this doesn’t have to be the case and we are committed to improving the quality of life for salespeople. Show less Social selling is transforming the way people and businesses sell. In my role as Fellow with the ISP we are dedicated to improving the sales industry. The stigma associated with sales runs deep for many who believe sales is for closers or those motivated by money. The Social Selling Academy (SSA) proves this wrong. Sales is for anyone. The SSA is run by women for women and is designed to help women learn modern sales skills returning back to work at their own pace, whether… Show more Social selling is transforming the way people and businesses sell. In my role as Fellow with the ISP we are dedicated to improving the sales industry. The stigma associated with sales runs deep for many who believe sales is for closers or those motivated by money. The Social Selling Academy (SSA) proves this wrong. Sales is for anyone. The SSA is run by women for women and is designed to help women learn modern sales skills returning back to work at their own pace, whether maternity, a career break or retiree needing something more in their life. Each lady will receive training and coaching to reach a standard where only a select few have reached, before achieving an Institute of Sales Professionals certification. The feedback we hear is “I really enjoy re-igniting my creative side” and “I didn’t realise sales could be enjoyable”. The academy then places these ladies into work providing those companies that need support raising visibility, increasing customer, prospect and partner engagement and driving a consistent flow of new business conversations. As a huge supporter of positive mental health in sales 5% of our profits will go to the Mental Health Foundation to support those in need. Sales is an industry where 3 in 5 struggle with their mental health and more than 70% feel stressed in their job - this doesn’t have to be the case and we are committed to improving the quality of life for salespeople. Show less
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DLA ignite
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United Kingdom
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Business Consulting and Services
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B2B Growth Consultant
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Apr 2022 - Present
The digital revolution has only just begun despite 25 years into it, and soon the industry will realise that technology is not the answer to the growth problem. Adaptive skills, collaboration and networking are the skills that will fuel the acceleration of the digital era. I first met Adam Gray, Co-Founder of DLA Ignite back in 2014, we were both working for Oracle he on the Social side and I on the MarTech sales side and we hit it off (at least I thought so!) We stayed in touch… Show more The digital revolution has only just begun despite 25 years into it, and soon the industry will realise that technology is not the answer to the growth problem. Adaptive skills, collaboration and networking are the skills that will fuel the acceleration of the digital era. I first met Adam Gray, Co-Founder of DLA Ignite back in 2014, we were both working for Oracle he on the Social side and I on the MarTech sales side and we hit it off (at least I thought so!) We stayed in touch digitally and then in January 2021 we reconnected and one thing hadn’t changed, he was still a huge advocate of Social, though now with his Co-Founder Tim Hughes had developed a social strategy, selling & influence methodology that helps organisations take ownership of their digital presence, to deliver significant growth. Adam and Tim have become the most influential pair on social for #digitalselling and now I and the Supero team provide training and coaching to organisations wanting to own their digital narrative, control pipeline and revenue and attract the best talent in their industries. Show less The digital revolution has only just begun despite 25 years into it, and soon the industry will realise that technology is not the answer to the growth problem. Adaptive skills, collaboration and networking are the skills that will fuel the acceleration of the digital era. I first met Adam Gray, Co-Founder of DLA Ignite back in 2014, we were both working for Oracle he on the Social side and I on the MarTech sales side and we hit it off (at least I thought so!) We stayed in touch… Show more The digital revolution has only just begun despite 25 years into it, and soon the industry will realise that technology is not the answer to the growth problem. Adaptive skills, collaboration and networking are the skills that will fuel the acceleration of the digital era. I first met Adam Gray, Co-Founder of DLA Ignite back in 2014, we were both working for Oracle he on the Social side and I on the MarTech sales side and we hit it off (at least I thought so!) We stayed in touch digitally and then in January 2021 we reconnected and one thing hadn’t changed, he was still a huge advocate of Social, though now with his Co-Founder Tim Hughes had developed a social strategy, selling & influence methodology that helps organisations take ownership of their digital presence, to deliver significant growth. Adam and Tim have become the most influential pair on social for #digitalselling and now I and the Supero team provide training and coaching to organisations wanting to own their digital narrative, control pipeline and revenue and attract the best talent in their industries. Show less
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The Digital Download
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United Kingdom
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Business Consulting and Services
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Panelist
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Apr 2022 - Present
The Digital Download is the longest running weekly business talk show on LinkedIn Live. Each week we talk about the news of the day, business or otherwise. We often address topics like Social Selling, Social Enablement, Digital Transformation, and Change Management. Guests and audience participation are a large part of our show and a large part of what separates us from typical TV talk shows. YOU are always welcome to be a part of the show. Join us each week on Fridays at… Show more The Digital Download is the longest running weekly business talk show on LinkedIn Live. Each week we talk about the news of the day, business or otherwise. We often address topics like Social Selling, Social Enablement, Digital Transformation, and Change Management. Guests and audience participation are a large part of our show and a large part of what separates us from typical TV talk shows. YOU are always welcome to be a part of the show. Join us each week on Fridays at 14:00 GMT, 09:00 EST. Show less The Digital Download is the longest running weekly business talk show on LinkedIn Live. Each week we talk about the news of the day, business or otherwise. We often address topics like Social Selling, Social Enablement, Digital Transformation, and Change Management. Guests and audience participation are a large part of our show and a large part of what separates us from typical TV talk shows. YOU are always welcome to be a part of the show. Join us each week on Fridays at… Show more The Digital Download is the longest running weekly business talk show on LinkedIn Live. Each week we talk about the news of the day, business or otherwise. We often address topics like Social Selling, Social Enablement, Digital Transformation, and Change Management. Guests and audience participation are a large part of our show and a large part of what separates us from typical TV talk shows. YOU are always welcome to be a part of the show. Join us each week on Fridays at 14:00 GMT, 09:00 EST. Show less
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Get Set Pet
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United Kingdom
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Retail
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1 - 100 Employee
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Advisor
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Aug 2022 - Present
I’ve spent 22 years in the MarTech industry, building commercials teams around differentiating technologies. Technology and data for e-commerce delivers the competitive advantage in e-commerce today. Enabled by a differentiating tech stack and approach to data, Get Set Pet have received over 2,500, 5 star reviews from customers. Interestingly, this eCommerce brand with a subscription model at the core, for customer convenience, is seeing subscription revenues grow over 150%… Show more I’ve spent 22 years in the MarTech industry, building commercials teams around differentiating technologies. Technology and data for e-commerce delivers the competitive advantage in e-commerce today. Enabled by a differentiating tech stack and approach to data, Get Set Pet have received over 2,500, 5 star reviews from customers. Interestingly, this eCommerce brand with a subscription model at the core, for customer convenience, is seeing subscription revenues grow over 150% YoY. The founders, Martin and Jason are friends of mine and having worked with them for over a decade I’m convinced the duo will achieve their ambitions. I’m excited to be part of their journey supporting their funding goals and achieving their growth objectives. Show less I’ve spent 22 years in the MarTech industry, building commercials teams around differentiating technologies. Technology and data for e-commerce delivers the competitive advantage in e-commerce today. Enabled by a differentiating tech stack and approach to data, Get Set Pet have received over 2,500, 5 star reviews from customers. Interestingly, this eCommerce brand with a subscription model at the core, for customer convenience, is seeing subscription revenues grow over 150%… Show more I’ve spent 22 years in the MarTech industry, building commercials teams around differentiating technologies. Technology and data for e-commerce delivers the competitive advantage in e-commerce today. Enabled by a differentiating tech stack and approach to data, Get Set Pet have received over 2,500, 5 star reviews from customers. Interestingly, this eCommerce brand with a subscription model at the core, for customer convenience, is seeing subscription revenues grow over 150% YoY. The founders, Martin and Jason are friends of mine and having worked with them for over a decade I’m convinced the duo will achieve their ambitions. I’m excited to be part of their journey supporting their funding goals and achieving their growth objectives. Show less
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Aqfer
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United States
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Software Development
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1 - 100 Employee
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Big Data Consultant (MarTech, AdTech & SalesTech)
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Jan 2021 - Mar 2023
Even the biggest and best MarTech (includes AdTech & SalesTech) companies in the world need help solving the big data marketing challenge for their customers. So having worked with many marketing and sales service providers in the last 23 years I know even the best struggled to deliver a truly differentiating customer across paid and owned media channels. So when I met Marc Sabatini and Dan Jaye at Aqfer I realised there actually is a combined tech and data solution powerful and… Show more Even the biggest and best MarTech (includes AdTech & SalesTech) companies in the world need help solving the big data marketing challenge for their customers. So having worked with many marketing and sales service providers in the last 23 years I know even the best struggled to deliver a truly differentiating customer across paid and owned media channels. So when I met Marc Sabatini and Dan Jaye at Aqfer I realised there actually is a combined tech and data solution powerful and flexible enough to solve todays (and the future) big data marketing challenge! I get to speak with many sales and revenue growth leaders across 100's of MarTech and SalesTech businesses, however when I met Marc Sabatini, CRO and Dan Jaye, CEO and co-founder, I realised Aqfer was very different. I'd spent the last few years working with some big brains to bring new MarTech, SalesTech & AdTech capabilities to market. Aqfer fills a large and growing gap in our industry. Show less Even the biggest and best MarTech (includes AdTech & SalesTech) companies in the world need help solving the big data marketing challenge for their customers. So having worked with many marketing and sales service providers in the last 23 years I know even the best struggled to deliver a truly differentiating customer across paid and owned media channels. So when I met Marc Sabatini and Dan Jaye at Aqfer I realised there actually is a combined tech and data solution powerful and… Show more Even the biggest and best MarTech (includes AdTech & SalesTech) companies in the world need help solving the big data marketing challenge for their customers. So having worked with many marketing and sales service providers in the last 23 years I know even the best struggled to deliver a truly differentiating customer across paid and owned media channels. So when I met Marc Sabatini and Dan Jaye at Aqfer I realised there actually is a combined tech and data solution powerful and flexible enough to solve todays (and the future) big data marketing challenge! I get to speak with many sales and revenue growth leaders across 100's of MarTech and SalesTech businesses, however when I met Marc Sabatini, CRO and Dan Jaye, CEO and co-founder, I realised Aqfer was very different. I'd spent the last few years working with some big brains to bring new MarTech, SalesTech & AdTech capabilities to market. Aqfer fills a large and growing gap in our industry. Show less
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FSMarTech
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Advisory Board Member
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Mar 2021 - Jan 2022
I met Richard Nolan, the CEO and Founder of FSMarTech, on an impromptu call where we discussed all things MarTech, from Marketing Operations, Strategy to Execution, we discussed all of the challenges marketers and brands faced today, with the insane growth in the industry causing a talent shortage, particularly in sales. As I had recently launched Supero, designed at helping MarTech business accelerate growth, Richard became our first client and invited me to join the advisory board to advise… Show more I met Richard Nolan, the CEO and Founder of FSMarTech, on an impromptu call where we discussed all things MarTech, from Marketing Operations, Strategy to Execution, we discussed all of the challenges marketers and brands faced today, with the insane growth in the industry causing a talent shortage, particularly in sales. As I had recently launched Supero, designed at helping MarTech business accelerate growth, Richard became our first client and invited me to join the advisory board to advise on all things related to MarTech. The MarTech Alliance acquired FSMarTech later that year and now go from strength to strength. Show less I met Richard Nolan, the CEO and Founder of FSMarTech, on an impromptu call where we discussed all things MarTech, from Marketing Operations, Strategy to Execution, we discussed all of the challenges marketers and brands faced today, with the insane growth in the industry causing a talent shortage, particularly in sales. As I had recently launched Supero, designed at helping MarTech business accelerate growth, Richard became our first client and invited me to join the advisory board to advise… Show more I met Richard Nolan, the CEO and Founder of FSMarTech, on an impromptu call where we discussed all things MarTech, from Marketing Operations, Strategy to Execution, we discussed all of the challenges marketers and brands faced today, with the insane growth in the industry causing a talent shortage, particularly in sales. As I had recently launched Supero, designed at helping MarTech business accelerate growth, Richard became our first client and invited me to join the advisory board to advise on all things related to MarTech. The MarTech Alliance acquired FSMarTech later that year and now go from strength to strength. Show less
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MKTGmanago
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Advisor
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Aug 2020 - Jan 2021
Passionate about marketing ROI, having delivered many projects to customers over the years, I was excited to support and advise on the creation of a marketing performance methodology, quantifying the commercial impact of implementing a cross-channel orchestration technology and service solution. Passionate about marketing ROI, having delivered many projects to customers over the years, I was excited to support and advise on the creation of a marketing performance methodology, quantifying the commercial impact of implementing a cross-channel orchestration technology and service solution.
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Oracle
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Head of Marketing Cloud - Oracle CX, Europe
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Jun 2019 - May 2020
2019 is the year we enter a new chapter in the world of digital marketing, companies struggle to understand and action customer data effectively. Oracle revolutionise’ the industry by launching the first fully Connected Marketing Suite with next generation Customer Intelligence Platform at the core, connecting both the AdTech & MarTech worlds through an Identity Resolution and Data Management capability. For the first time our customers can join the entire customer journey regardless of… Show more 2019 is the year we enter a new chapter in the world of digital marketing, companies struggle to understand and action customer data effectively. Oracle revolutionise’ the industry by launching the first fully Connected Marketing Suite with next generation Customer Intelligence Platform at the core, connecting both the AdTech & MarTech worlds through an Identity Resolution and Data Management capability. For the first time our customers can join the entire customer journey regardless of channel or device. I led the Marketing Cloud sales team of 43, 37 sales reps and 6 sales directors. My focus was three fold: - Transform the sales approach to be more buyer centric, quadrupling the average deal size within 12 months. Focusing on a sales enablement strategy aimed at consistently driving high impact behaviours that deliver results. - Align the Marketing (MarTech) & Data (AdTech) Cloud businesses to bring a more coherent value proposition to market. Focusing on the end to end consumer experience and how to position this effectively with our customers. - Support the development of the go-to-market strategy of CX Unity (CIP) in Europe. Developing the sales message and value proposition, leading with helping our customers understand the differentiating commercial value of an Enterprise Customer Intelligence Platform (Next Generation CDP).
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Regional Head. Marketing Cloud - Oracle CX, Europe
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Dec 2018 - May 2019
Yorick Astier invited me back into his organisation, having worked under Yorick previously whilst building the Marketing Cloud business in our emerging markets, I was thrilled to have the opportunity to lead multiple initiatives to grow tMarketing Cloud revenues across Europe. This was a temporary role running the European DMP (Bluekai) sales team as I transitioned to head up the Marketing Cloud business, Europe.
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CX Business Growth Leader - Director, Eastern Europe, Middle East, Africa
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Jun 2018 - Dec 2018
Time for a new challenge. I was humbled when Khaled Ismail, VP of Applications asked me to build and lead a new CX team designed to drive business growth for our install base across the emerging markets (Middle East & Africa).
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Regional Head. Marketing Cloud - Oracle CX, Eastern Europe, Middle East & Africa
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Apr 2014 - Jun 2018
It was late December 2013, the Christmas parties were finishing and most were preparing to wind down for the holiday period and then the ticker tape shows, Oracle to acquire Responsys... Excited about the prospect of something new I took on the UK Enterprise business & Emerging Markets, in our first year the UK delivered strong and emerging markets smashed through $2M ARR from a standing start... Responsible for designing the go-to-market strategy, by year 4 had built a $22M ARR… Show more It was late December 2013, the Christmas parties were finishing and most were preparing to wind down for the holiday period and then the ticker tape shows, Oracle to acquire Responsys... Excited about the prospect of something new I took on the UK Enterprise business & Emerging Markets, in our first year the UK delivered strong and emerging markets smashed through $2M ARR from a standing start... Responsible for designing the go-to-market strategy, by year 4 had built a $22M ARR marketing cloud business, several million dollars in consulting revenue and built a team of more than 40 people, across sales, marketing, customer success and partners, and proud to maintain 90% of customers and grow existing customer revenues 35%.
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Responsys
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Software Development
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1 - 100 Employee
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Sales Director (Digital Cross-channel Marketing) - UK, APAC, N.Europe
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Apr 2010 - Mar 2014
Inspired by John Whitbeck, Andy Champion and Scott Olrich, a small dark office above Reading train station didn’t prevent a small team deliver significant growth for a company creating a disruptive cross-channel orchestration platform. 4 years of... - First sales rep to deliver a full year quota, as a newbie joining part way through the year - First sales rep to qualify for Presidents Club in their first year of joining - Relocated family to Australia to kick start sales… Show more Inspired by John Whitbeck, Andy Champion and Scott Olrich, a small dark office above Reading train station didn’t prevent a small team deliver significant growth for a company creating a disruptive cross-channel orchestration platform. 4 years of... - First sales rep to deliver a full year quota, as a newbie joining part way through the year - First sales rep to qualify for Presidents Club in their first year of joining - Relocated family to Australia to kick start sales following acquisition of Eservices - Promoted to Sales Director, led UK Enterprise team, built UK Mid-Market team - Promoted to Northern Europe Sales Director, and then, Oracle acquired us... Show less Inspired by John Whitbeck, Andy Champion and Scott Olrich, a small dark office above Reading train station didn’t prevent a small team deliver significant growth for a company creating a disruptive cross-channel orchestration platform. 4 years of... - First sales rep to deliver a full year quota, as a newbie joining part way through the year - First sales rep to qualify for Presidents Club in their first year of joining - Relocated family to Australia to kick start sales… Show more Inspired by John Whitbeck, Andy Champion and Scott Olrich, a small dark office above Reading train station didn’t prevent a small team deliver significant growth for a company creating a disruptive cross-channel orchestration platform. 4 years of... - First sales rep to deliver a full year quota, as a newbie joining part way through the year - First sales rep to qualify for Presidents Club in their first year of joining - Relocated family to Australia to kick start sales following acquisition of Eservices - Promoted to Sales Director, led UK Enterprise team, built UK Mid-Market team - Promoted to Northern Europe Sales Director, and then, Oracle acquired us... Show less
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Experian
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Information Services
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700 & Above Employee
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Sales Manager (Digital Relationship Marketing) - Europe
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Feb 2006 - Apr 2010
A turning point in my career I realised what it took to articulate and more importantly deliver differentiated business value to my customers. Michelle Haywood (was Hocking) Head of Sales & Marketing at CheetahMail also aware of this invited me to join her team as she began to build one of the UK’s most successful sales teams within Email and Digital Marketing. Regularly exceeding my numbers, I turned a corner in terms of driving business growth winning the Experian Sales Elite award in 2009… Show more A turning point in my career I realised what it took to articulate and more importantly deliver differentiated business value to my customers. Michelle Haywood (was Hocking) Head of Sales & Marketing at CheetahMail also aware of this invited me to join her team as she began to build one of the UK’s most successful sales teams within Email and Digital Marketing. Regularly exceeding my numbers, I turned a corner in terms of driving business growth winning the Experian Sales Elite award in 2009 and setting myself up for a 2nd win in 2010. By this time I wanted a new challenge... marketing technology had advanced considerably, a new age of data driven real-time cross-channel orchestration was born and I wanted to be part of it! Show less A turning point in my career I realised what it took to articulate and more importantly deliver differentiated business value to my customers. Michelle Haywood (was Hocking) Head of Sales & Marketing at CheetahMail also aware of this invited me to join her team as she began to build one of the UK’s most successful sales teams within Email and Digital Marketing. Regularly exceeding my numbers, I turned a corner in terms of driving business growth winning the Experian Sales Elite award in 2009… Show more A turning point in my career I realised what it took to articulate and more importantly deliver differentiated business value to my customers. Michelle Haywood (was Hocking) Head of Sales & Marketing at CheetahMail also aware of this invited me to join her team as she began to build one of the UK’s most successful sales teams within Email and Digital Marketing. Regularly exceeding my numbers, I turned a corner in terms of driving business growth winning the Experian Sales Elite award in 2009 and setting myself up for a 2nd win in 2010. By this time I wanted a new challenge... marketing technology had advanced considerably, a new age of data driven real-time cross-channel orchestration was born and I wanted to be part of it! Show less
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eBay Enterprise Marketing Solutions (formerly e-Dialog)
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United States
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Advertising Services
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200 - 300 Employee
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Business Development Director (Email and CRM) - UK Retail
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Jan 2005 - Jan 2006
Involved with the Direct Marketing Association (DMA), grateful for Richard Gibson (Former DMA Chairperson) to recommend me to Simone Barratt (CEO of e-Dialog and former Chairperson of DMA). My time with e-Dialog was a steep learning experience. Like a deer in headlights I tried desperately to transition from a transactional to consultative value led sales approach. Very different from a world of demo's to building commercial value and presenting this in well constructed presentations.… Show more Involved with the Direct Marketing Association (DMA), grateful for Richard Gibson (Former DMA Chairperson) to recommend me to Simone Barratt (CEO of e-Dialog and former Chairperson of DMA). My time with e-Dialog was a steep learning experience. Like a deer in headlights I tried desperately to transition from a transactional to consultative value led sales approach. Very different from a world of demo's to building commercial value and presenting this in well constructed presentations. I admitted defeat and decided to rebuild my approach to find winning ways, fast! Show less Involved with the Direct Marketing Association (DMA), grateful for Richard Gibson (Former DMA Chairperson) to recommend me to Simone Barratt (CEO of e-Dialog and former Chairperson of DMA). My time with e-Dialog was a steep learning experience. Like a deer in headlights I tried desperately to transition from a transactional to consultative value led sales approach. Very different from a world of demo's to building commercial value and presenting this in well constructed presentations.… Show more Involved with the Direct Marketing Association (DMA), grateful for Richard Gibson (Former DMA Chairperson) to recommend me to Simone Barratt (CEO of e-Dialog and former Chairperson of DMA). My time with e-Dialog was a steep learning experience. Like a deer in headlights I tried desperately to transition from a transactional to consultative value led sales approach. Very different from a world of demo's to building commercial value and presenting this in well constructed presentations. I admitted defeat and decided to rebuild my approach to find winning ways, fast! Show less
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ValueClick Media
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United States
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Advertising Services
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1 - 100 Employee
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Technology Sales Manager (Email & Adserving) - Europe
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Jul 2003 - Oct 2004
I first met Carl White when he / his business acquired the Email Marketing company I previously worked for. Carl, influential in Digital Advertising, known for building and growing digital businesses, so when he asked me to lead his Email Marketing business I was honoured to take on this new challenge. The value proposition was ahead of its time bringing AdTech and MarTech together with a combined Ad-serving and Email Marketing Suite only the most sophisticated of marketers could appreciate. I first met Carl White when he / his business acquired the Email Marketing company I previously worked for. Carl, influential in Digital Advertising, known for building and growing digital businesses, so when he asked me to lead his Email Marketing business I was honoured to take on this new challenge. The value proposition was ahead of its time bringing AdTech and MarTech together with a combined Ad-serving and Email Marketing Suite only the most sophisticated of marketers could appreciate.
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Experian
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Information Services
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700 & Above Employee
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Business Development Manager (Email, CRM & Direct Marketing) - UK
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May 2000 - Jul 2003
I made it! After 4 years in various recruitment roles, recruiting for Exactis.com (which Experian acquired) it was John Whitbeck who gave me the opportunity to join his new European team. Joining as an Account Manager on an extremely steep learning curve I was promoted to UK Business Development Manager within 4 months. I was now a B2B sales person, selling Email Marketing Technology & Services :-) I made it! After 4 years in various recruitment roles, recruiting for Exactis.com (which Experian acquired) it was John Whitbeck who gave me the opportunity to join his new European team. Joining as an Account Manager on an extremely steep learning curve I was promoted to UK Business Development Manager within 4 months. I was now a B2B sales person, selling Email Marketing Technology & Services :-)
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Manpower UK
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United Kingdom
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Staffing and Recruiting
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300 - 400 Employee
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Recruitment Specialist - ERP (SAP, Oracle, PeopleSoft)
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May 1996 - May 2000
I fell into IT recruitment as a field of work as a result of consistently being told by recruiters that I do not have enough experience to move directly into business to business sales. After months of disappointment unable to secure my ideal role I decided to become a recruiter. ERP, Human Resources and Y2K technology consultants in high demand, and whilst this my primary focus as a recruitment consultant I had a passion for B2B Sales & Marketing. This interest was sparked by a client at the… Show more I fell into IT recruitment as a field of work as a result of consistently being told by recruiters that I do not have enough experience to move directly into business to business sales. After months of disappointment unable to secure my ideal role I decided to become a recruiter. ERP, Human Resources and Y2K technology consultants in high demand, and whilst this my primary focus as a recruitment consultant I had a passion for B2B Sales & Marketing. This interest was sparked by a client at the time, a leading Email Marketing company led by John Whitbeck who asked for my support to build their European office based in London. With Account Managers, Pre-sales and Sales Specialist required I set about a search that resulted in placing some of their best performing team members. A defining moment was when I organised a recruitment day where John would interview and decide on the short-listed candidates. The day arrived and we were both sick as a dog, committed to the cause, I facilitated the all-day interviews for John. The result was hiring three staff and (long story short) my opportunity to join this exciting email marketing business was created. Show less I fell into IT recruitment as a field of work as a result of consistently being told by recruiters that I do not have enough experience to move directly into business to business sales. After months of disappointment unable to secure my ideal role I decided to become a recruiter. ERP, Human Resources and Y2K technology consultants in high demand, and whilst this my primary focus as a recruitment consultant I had a passion for B2B Sales & Marketing. This interest was sparked by a client at the… Show more I fell into IT recruitment as a field of work as a result of consistently being told by recruiters that I do not have enough experience to move directly into business to business sales. After months of disappointment unable to secure my ideal role I decided to become a recruiter. ERP, Human Resources and Y2K technology consultants in high demand, and whilst this my primary focus as a recruitment consultant I had a passion for B2B Sales & Marketing. This interest was sparked by a client at the time, a leading Email Marketing company led by John Whitbeck who asked for my support to build their European office based in London. With Account Managers, Pre-sales and Sales Specialist required I set about a search that resulted in placing some of their best performing team members. A defining moment was when I organised a recruitment day where John would interview and decide on the short-listed candidates. The day arrived and we were both sick as a dog, committed to the cause, I facilitated the all-day interviews for John. The result was hiring three staff and (long story short) my opportunity to join this exciting email marketing business was created. Show less
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Education
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1990 - 1991
University of Bedfordshire
Motor Vehicle Engineering, B-Tech -
1988 - 1990
Cedars Academy
Community
