Brendan Martin
Marketing Manager at Asmodee United Kingdom- Claim this Profile
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Bio
Sylvaine Smith (she/her)
Brendan has a great approach to marketing which is not just focused on the how but also on the what... hence creating bigger impact in terms of ROI. To this effect, Brendan works very well on his own but is also a great team player. Brendan's great experience in the B2B market whether it be education or enterprise is highly valuable for any company wanted to grow in that space. Brendan is dedicated to his work and highly professional in his approach. Brendan is a highly valuable asset to have in a team.
John Harris
I worked with Brendan during his time at Panasonic. I always found his approach to content creation extremely refreshing, his questioning and conclusions were always very insightfully and the resulting material was of very high quality.
Sylvaine Smith (she/her)
Brendan has a great approach to marketing which is not just focused on the how but also on the what... hence creating bigger impact in terms of ROI. To this effect, Brendan works very well on his own but is also a great team player. Brendan's great experience in the B2B market whether it be education or enterprise is highly valuable for any company wanted to grow in that space. Brendan is dedicated to his work and highly professional in his approach. Brendan is a highly valuable asset to have in a team.
John Harris
I worked with Brendan during his time at Panasonic. I always found his approach to content creation extremely refreshing, his questioning and conclusions were always very insightfully and the resulting material was of very high quality.
Sylvaine Smith (she/her)
Brendan has a great approach to marketing which is not just focused on the how but also on the what... hence creating bigger impact in terms of ROI. To this effect, Brendan works very well on his own but is also a great team player. Brendan's great experience in the B2B market whether it be education or enterprise is highly valuable for any company wanted to grow in that space. Brendan is dedicated to his work and highly professional in his approach. Brendan is a highly valuable asset to have in a team.
John Harris
I worked with Brendan during his time at Panasonic. I always found his approach to content creation extremely refreshing, his questioning and conclusions were always very insightfully and the resulting material was of very high quality.
Sylvaine Smith (she/her)
Brendan has a great approach to marketing which is not just focused on the how but also on the what... hence creating bigger impact in terms of ROI. To this effect, Brendan works very well on his own but is also a great team player. Brendan's great experience in the B2B market whether it be education or enterprise is highly valuable for any company wanted to grow in that space. Brendan is dedicated to his work and highly professional in his approach. Brendan is a highly valuable asset to have in a team.
John Harris
I worked with Brendan during his time at Panasonic. I always found his approach to content creation extremely refreshing, his questioning and conclusions were always very insightfully and the resulting material was of very high quality.
Experience
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Asmodee United Kingdom
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United Kingdom
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Wholesale
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1 - 100 Employee
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Marketing Manager
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Apr 2022 - Present
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BAE Systems
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United Kingdom
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Defense and Space Manufacturing
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700 & Above Employee
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Marketing Contractor
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Oct 2021 - Apr 2022
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Panasonic TOUGHBOOK
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Germany
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Computer Hardware Manufacturing
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100 - 200 Employee
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Vertical Product Marketing Manager For Europe
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Jun 2015 - May 2020
Key Responsibilities: Write and produce all sales enablement materials including but not limited to sales presentations, battlecards and cheat sheets for each of the nine core target vertical markets. Develop and run niche vertical marketing campaigns that drive pipeline and ultimately profitable revenue for Toughbook business unit. Work with Key Territory Managers to ensure the appropriate execution of agreed strategies and tactics. Produce all required briefs for agencies and work with other functions where their integration is required for product information, services, accessories and pricing. Ensure full tracking and measurement is in place in a closed loop system – dashboards, campaign CRM reports. Report to the business on a monthly basis, marketing KPIs and ROI for all marketing activities executed in Europe.
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Lenovo
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China
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IT Services and IT Consulting
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700 & Above Employee
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Enterprise & Public Sector Marketing Manager for EMEA
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Apr 2012 - Jun 2015
Key Responsibilities:Develop and implement EMEA wide, vertically targeted strategies and tactics to support the achievement of the PC Business Unit goals. Work with Country Business Leaders to ensure the appropriate execution of agreed strategies and tactics.Full ownership and responsibility of budgets including alliance funding and compliance where necessary.Manage relationship with key agencies used to execute activities to ensure alignment in terms of objectives and results.Produce all required briefs for agencies and work with other functions where their integration is required for product information, services, accessories and pricing.Ensure full tracking and measurement is in place in a closed loop system – dashboards, campaign CRM reports.
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Enterprise & Public Sector Marketing Manager for Western Europe
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Jan 2011 - Apr 2012
Key Responsibilities:Develop WE Enterprise and Public Sector quarterly ‘RAD based’ marketing plan, including integrated 13-week calendar in line with identified business priorities.Manage execution of marketing plan within WE prioritised countries.Measure and evaluate ROI of marketing activities and Provide full E:R / ROI results and reporting.Work with alliances ensure compliance and to maximise re-reimbursements.
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Marketing Campaigns Manager
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Apr 2010 - Oct 2010
Key Responsibilities: Implement and manage the customer welcome and in-life programmes. Generate LOBC opportunities from the customer base. Monitor and provide weekly reports on the integrity of the CRM, and working with the internal account managers to implement fixes and changes to processes. Profile the customer database to enable more accurate targeting of products. Devise and implement strategies to gain greater customer insight. Key Responsibilities: Implement and manage the customer welcome and in-life programmes. Generate LOBC opportunities from the customer base. Monitor and provide weekly reports on the integrity of the CRM, and working with the internal account managers to implement fixes and changes to processes. Profile the customer database to enable more accurate targeting of products. Devise and implement strategies to gain greater customer insight.
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Marketing Executive
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Sep 2000 - Mar 2010
Key Responsibilities: Work with the marketing manager in designing and implementing a strategic marketing plan for the company and to ensure the proper execution of that plan. Responsibility for the implementation and execution of all e-marketing and DM campaigns. Responsibility for all alliance funding claims including Intel, Microsoft and Hitachi Data Systems. Own the maintenance of the CRM system from a marketing perspective. Responsibility for all data profiling and extraction for campaigns. Manage and maintain Viglen’s marketing literature, developing new materials, writing copy and updating as necessary, including writing HTML emails and web copy. Design the structure and content of campaign mini-sites. Ensure the Viglen website was kept up-to-date and optimised for each of the business sectors. Responsibility for pre and post-event marketing.
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