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Brendan Lorenzana

Social Media & Special Programs Assistant at Associated Students, SJSU

Contact Information

us****@****om

(386) 825-5501

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Social Media & Special Programs Assistant
- Aug 2022 - Present
- Co-construct a marketing timeline and system using Excel, Canva, and Hootsuite and successfully launched over 80 marketing campaigns - Develop, design, and create standard and custom formats for promotional materials for over 35+ creative graphic designs using Canva and Adobe Creative Cloud software, based on the current trends, for the CCCAC to increase the program’s event attendance and engagements - Serve as a liaison to general students which includes responding to comments and inquiries via social media, encouraging interaction, and upholding San Jose State community standards - Consult and interact with our clients and staff to communicate graphic design progress, social media posting, video, and print needs, and deliver services on time - Utilize Google sheets to optimize budget allocation, resulting in effective cost management and savings - Manage team member’s workload and project status and distribute needs as needed - Facilitate productive collaboration between student centers/organizations and effectively communicate needs and wants to ensure mutual satisfaction.

Specialist
- Oct 2021 - Feb 2022
- Coach and support newly hired employees, delivering target guidance and feedback to facilitate their learning and development - Engage with an average of 10 customers daily to provide needs base assessment and create personalize solutions, resulting in increase customer satisfaction and deliver final products - Collaborate with 125+ other retail specialists to effectively manage day-to-day store operations, resulting in improve customer experiences - Supply constructive feedback and guide team members in both individual and collaborative performance

Digital Marketing Intern
- Jun 2021 - Aug 2021
- Develop engaging LinkedIn content to promote guest speakers and showcase their professional work experience, resulting in an increase of event attendance - Communicate with a team of 10 to successfully organize virtual global events, resulting in an increase of participation and engagement from attendees - Promote the benefits of the company to customers through speaking engagements (internal and external), press appearances, webinars, blog entries, customer testimonials - Develop engaging LinkedIn content to promote guest speakers and showcase their professional work experience, resulting in an increase of event attendance - Communicate with a team of 10 to successfully organize virtual global events, resulting in an increase of participation and engagement from attendees - Promote the benefits of the company to customers through speaking engagements (internal and external), press appearances, webinars, blog entries, customer testimonials

Community Intern
- May 2019 - Jul 2019
- Provide essential administrative support and assist with client documentation, resulting in accurate and timely record-keeping and efficient office operations - Plan and execute 10 successful social events, each with an average of 50 attendees, resulting in increase community engagement and positive feedback from participants - Effectively use Facebook to communicate with potential and current clients, increasing engagement and strengthening relationships with clients. - Provide essential administrative support and assist with client documentation, resulting in accurate and timely record-keeping and efficient office operations - Plan and execute 10 successful social events, each with an average of 50 attendees, resulting in increase community engagement and positive feedback from participants - Effectively use Facebook to communicate with potential and current clients, increasing engagement and strengthening relationships with clients.

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