Experience

Conecta Lá

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• • Aug 2022 - Present

  Lead Product Owner responsible for launching and evolving a payment product through all payment methods focused on national and internacional ecommerces like Decathlon, Soma Group and Privalia.

• • Apr 2022 - Present

  Responsible for build a advertising media product offered through a management platform focused on marketplaces.



Blu

• Brazil
• Financial Services
• 200 - 300 Employee

• Growth | Product Analyst

  • Oct 2021 - Mar 2022

  Responsible for improvement features of anticipation fees on retail focused on increased user acquisition. Responsible for improvement features of anticipation fees on retail focused on increased user acquisition.



DOT Digital Group

• Brazil
• IT Services and IT Consulting
• 400 - 500 Employee

• Paid Media Specialist

  • Sep 2020 - Oct 2021

  - Strategic and operational performance in the Demand Generation squad focused on recruitment and education projects. - Planning and operation of the PPC strategy in the US market focused on large portals and Display media. - Strategic and operational performance in the Demand Generation squad focused on recruitment and education projects. - Planning and operation of the PPC strategy in the US market focused on large portals and Display media.



Angeloni

• Brazil
• Retail
• 700 & Above Employee

• Paid Media Analyst | E-commerce

  • Sep 2019 - Sep 2020

  Responsible for paid media planning on the e-commerce fronts aimed at grocery stores and consumer electronics. Responsible for paid media planning on the e-commerce fronts aimed at grocery stores and consumer electronics.



Aprova Total

• Brazil
• Technology, Information and Media
• 1 - 100 Employee

• Paid Media Analyst

  • Feb 2018 - Mar 2019

  Campaign management within paid acquisition channels based on projections and analytical studies with the help of tools such as Google Analytics and SemRush, in addition to the construction of campaign briefings based on segmentation of the persona's detailed interests and A/B tests, measuring and optimizing actions that favor a positive ROI. Campaign management within paid acquisition channels based on projections and analytical studies with the help of tools such as Google Analytics and SemRush, in addition to the construction of campaign briefings based on segmentation of the persona's detailed interests and A/B tests, measuring and optimizing actions that favor a positive ROI.



PariPassu

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Content Marketing Intern

  • Jun 2017 - Jan 2018

  - Elaboration of contents: eBooks, blog posts and webinar; - Page optimization: SEO On Page; - Management of paid media (Google Ads, LinkedIn Ads, and Face Ads) - Channel analysis aligned with the B2B strategy; - Monitoring of conversions and goals via Google Analytics; - Briefings for paid media campaigns; - Keywords panel monitoring; - Support in the development of email marketing and nutrition flows with RD Station; - Responsible for content partnerships (Co-marketing and Webinars). Ads, LinkedIn Ads, and Face Ads) - Monitoring of conversions and goals via Google Analytics; - Briefings for paid media campaigns; - Keywords panel monitoring; - Support in the development of email marketing and nutrition flows with RD Station - Responsible for content partnerships (Co-marketing and Webinars). Show less