Azza Elhassan

Co-Founder and Knowledge Director at Silverline Community
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • Arabic -
  • French - Beginner -
  • English -

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Experience

    • Estonia
    • Think Tanks
    • 1 - 100 Employee
    • Co-Founder and Knowledge Director
      • Mar 2020 - Present

      Producing valuable and engaging content for the Silverline Community. Developing research and data driven strategies to enhance and grow the Cultural and Creative Industries of the MENA region. Curatorial advise and development of small and medium projects with a specific focus on creative expression. Trend and market analysis understanding and dissemination of the creative and cultural industries of MENA specifically in the GCC for the last 12 years. Research and analytical development of Unique Cultural Value propositions of Arab cities through data in accordance to UNESCO requirements. Positioning and catagorization Arab cities in cultural value development against international standards of Creative and Cultural vibrancy through quantitative and qualitative data dissemination. Future cultivation and maintenance of partnerships and opportunities of cultural developments across and between MENA and African nations and cultural representatives. Show less

    • Kuwait
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Team Director
      • May 2018 - Mar 2020

      Partnership development and management of relationships with existing and potential stakeholders including government bodies, donors, private sector organisations, NGOs and individuals. Preparation and co-ordination of the 10 year regional conference theme, content research, thorough speaker curation and personalized talk development, program design including regional collaborators and local third party relationship management. Developing competitive tenders and direct contracting, as required, including writing expressions of interest, concept notes and proposals. Working with regional and country partners to enhance sector specific strategies which align with Nuqat's priorities. Setting and supporting overall direction for the formation and management of strategic relationships, collaborations and contracts with stakeholders and partners in a significant market. One of the lead contacts developing a cultural vibrancy in 12 arab cities research in partnership with AbuDhabi Department of Planning and Municipality for the World Urban Forum. Using a range of market analysis, research and business intelligence and research services with specific interest in cultural development in the MENA region. Ensured clear planning, implementation, monitoring and evaluation of research and projects to achieve the research and project objectives and outcomes. Full line management to a young team that includes planning, setting objectives, role modeling an inclusive culture, recruitment, development and performance management. Show less

  • The Juke Pro
    • Kuwait City, Kuwait
    • Business and Operational Developer
      • Aug 2017 - Mar 2018

      Developing potential leads to grow the visibility of one of the only grassroots music production houses in Kuwait. Working closely with local musicians and producers to ensure a high standard of quality output. Developed and wrote the 5 year business plan for the company to position it as a leader and aggregator of a disruptive model of business that would enable musicians to take ownership of their work. Developed a brand and visual identity through social media channels and the website. Developing potential leads to grow the visibility of one of the only grassroots music production houses in Kuwait. Working closely with local musicians and producers to ensure a high standard of quality output. Developed and wrote the 5 year business plan for the company to position it as a leader and aggregator of a disruptive model of business that would enable musicians to take ownership of their work. Developed a brand and visual identity through social media channels and the website.

    • Executive Director
      • Aug 2016 - May 2017

      Responsible for executing season plan and timeline. Responsible for keeping clear communication with Program Manager and artists regarding budgets, logistical requirements, construction or shipping of artworks and production schedules as well as negotiating fees, contracts and conditions with artists. Financial experience involved updating budgets throughout the planning period and to finalizing accounts following the season with the accounting department. Fundraising and partnership track contained researching new funding possibilities and the delivery of the season’s partnership development objectives. Brainstorming and knowledge sharing with owner and partners on a local and regional level. Defining job descriptions for seasonal members of the team and recruitment management. Show less

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Projects Coordinator - Arts and Society
      • Jul 2014 - Jun 2016

      Managed and lead strategic cultural projects and partnerships with key government entities [the National Council for Culture Arts and Letters] and was responsible for drafting, amending, reviewing and facilitating the first bilingual 5 year cultural Memorandum of Understanding between the Governments of the United Kingdom and the State of Kuwait. Planned and organized the production and selection of 25 UK artists to participate in the first UK week of Culture in Kuwait. Lead the implementation of the production by guiding 23 support members with a range of responsibilities in production support, technical assistance, guest relations, internal transportation, event management and audience engagement. Conducted appropriate risk assessments of the activities and the contracts taken. Managed and kept track of project expenditure and income of a budget of over £70K. Show less

    • Customer Service Advisor
      • May 2010 - Jul 2014

      Played a key role in the development of the customer service excellence journey in Kuwait. Provided information for first level enquiries to external customers face-to-face, over the phone and by email, meeting enquiry handling standards defined corporately. Collected course fee and exams income and was responsible for accurate reconciliation for all income collected using SAP.

Community

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