Experience

Swordfish Solutions Sdn Bhd

• Malaysia
• Financial Services
• 1 - 100 Employee

• Chief Transformation Officer

  • May 2022 - Present

  • COLLABORATE WITH SYSTEM LEADERSHIP TO DEVELOP A SYSTEM-WIDE HIGH PERFORMING INFRASTRUCTURE. • STRATEGICALLY PLAN INFRASTRUCTURE COMPONENTS THAT ALLOW DECISION MAKING FROM MULTIPLE DATA SOURCES THAT WILL SUPPORT THE EXECUTION OF THE VARIOUS STRATEGICALLY PRIORITIZED INITIATIVES. • ESTABLISH PERSONAL AND PROFESSIONAL CREDIBILITY AND PROACTIVELY BUILD STRONG RELATIONSHIPS. • ANALYZE EXISTING PROCESSES, RESOURCES, AND SYSTEMS AND IMPLEMENT PROCESSES IN ACCORDANCE WITH THE SYSTEM'S APPROVED STRATEGIES, EXTERNAL REGULATORY REQUIREMENTS, AND DESIRED CLINICAL OUTCOMES FOR SYSTEM TARGETS. • SUCCESSFULLY FACILITATE AND COMPLETE THE TRANSFORMATION AND CULTURAL INITIATIVES, FROM SCOPE CREATION TO ROI DEVELOPMENT, DEFINE PROJECT MILESTONES AND METRICS, AND ENSURE FLAWLESS DELIVERY OF ALL ASPECTS OF PROJECT EXECUTION. • CREATE A CULTURE OF CONTINOUS PERFORMANCE IMPROVEMENT, AND WORK WITH SYSTEM WIDE LEADERS TO DEVELOP AND IMPLEMENT TRACKING AND REPORTING MECHANISMS, INCLUDING PERFORMANCE DASHBOARDS TO ENSURE THAT FEEDBACK IS PROVIDED AND OUTCOES ARE MEASURED FOR QUALITY, PERFORMANCE AND PATIENT SATISFACTION. • PARTNER WITH THE FINANCE ON ALL FINANCIAL ANALYTICS ACTIVITY. • STIMULATE INNOVATION THROUGH EDUCATIONAL PROGRAMS, SEMINARS, RETREATS AND HOSTING VISITS OF BUSINESS, GOVERNMENT, CIVIC AND COMMUNITY LEADERS. • SUPPORT COMPLIANCE BY MAINTAINING THE PRIVACY AND CONFIDENTIALITY OF INFORMATION, PROTECTING, AND ADHEREING TO APPLICABLE FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS, ACCREDITATION, AND LICENSER REQUIREMENTS (IF APPLICABLE), AND COMPANY POLICIES AND PROCEDURES. • PROVIDE REGULAR UPDATES TO THE USER COMMUNITY.


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Business Development Specialist

  • Jun 2019 - May 2022


Astaka Padu Sdn Bhd

• Sales & Marketing Director

  • May 2019 - Dec 2019

  Director, Sales & Marketing • Spearhead and develop Business, Sales & Marketing division of a Property Development company • Developed and implemented new marketing and sales plan and defined the strategy for the next 5 years • Directed the creation of Business Continuity Plan and Implementation for Sales & Marketing team • Established common goals among team members and the organization by weekly reviewing company’s performance and issues resolution towards meeting company’s goals and vision • Ensure new clients will grow into loyal customer base in a specialist niche market by implementing attractive loyalty program • Planned, supervised and coordinate daily Sales activities and ensure team dynamics for a positive and collaborative approach towards greater good • Constantly identify and developed new market/business opportunities throughout Asia Pacific and globally • Consistently built, maintained and enhanced the links between the organization and other stakeholders at the Government, Institutional, Community and Individual level • Built and enhanced Institutional brand name by constantly and creatively reviewing company’s competitive ranking in the market • Coached, trained, guide and lead Sales & Marketing team • Outlining project scopes, managing timelines and deadlines • Managing daily operations and implementation of new programs • Forecasting project revenue and ensuring all goals are met



Pacific Trustees Group International

• Malaysia
• Financial Services
• 1 - 100 Employee

• Associate Director

  • Jun 2018 - May 2019

  Investment, Financial, Business Development and Management Services • Provided direct assistance in strategy development, to showcase Pacific Trustees Berhad and to deliver full suite of the trust services in Malaysia, Singapore and Labuan, whereas in respect of trust services • Provided advisory services for clients and prepare documentation, paperwork and opinion in relation to advisory and consultancy services • Prepared proposal development, packaging and delivering of a complete advisory on the services to clients and vice versa through the following ways: i. Establish marketing network to market services ii. Promote via network, bulletin and marketing related activities iii. Contribute articles in Pacific Trustees Bulletin iv. Participate in speaking engagements from time to time v. Attend seminars, conferences and/or networking sessions on behalf of Pacific Trustees Berhad



Labuan IBFC

• Malaysia
• Financial Services
• 1 - 100 Employee

• Business Development Director

  • Jul 2015 - Dec 2017

  Identified potential markets, product niches, intermediaries as well as enhancements to the underlying products i.e. legislation, rules, guidelines, fees) Aggressively marketed and promoted Labuan Financial Services (FS) products, trust companies, legal firms and private banks within the region and worldwide. Worked in partnership with stakeholders (internal & external) to develop the necessary business strategy and market expansion Managed and attained Labuan company and licenses target



Iskandar Regional Development Authority (IRDA)

• Malaysia
• Government Relations
• 200 - 300 Employee

• Senior Vice President

  • Jul 2007 - Jun 2015

  Roles Developed and managed Investment and Strategic Roadmap for Iskandar Malaysia blueprint for investment guide including a master-plan, strategic alignment and implementation monitoring of Global Halal Economy for the region. Lead 9 key economic sectors functions and capabilities Developed strategic objectives for priority sectors Lead and manage key projects to meet objectives of major sectors for Iskandar Malaysia Ensured delivery of enablers to support the development of sectors Consistent and scheduled stakeholders engagements including write ups for information sharing to all stakeholders. Facilitated and arranged engagements/syndications among internal, external (Local and Foreign) stakeholders (Federal, State and agencies), Embassies, Trade Associations towards supporting the development of sectors. A member of internal committee for Investors’ Dialogue, Risk Management, Budget Advisory, Joint Ministerial Committee and ad hoc committee for IRDA (as Committee and Secretariat). Investment missions foreign and local to promote Iskandar Malaysia. Lead engagements, presentations with investors, stakeholders, investment houses, Trade Associations, Embassies.



CIMB

• Malaysia
• Financial Services
• 700 & Above Employee

• Head – VP, Retail Islamic Products

  • Aug 2005 - Sep 2007

  Responsible for the nationwide operations of Retail Islamic products & services development including Financing, Deposits, Wealth Management and services Formulated, developed and launched Islamic products and services Provided advisory on operational policies and regulations on Islamic Banking products and services to stakeholders Provide input and advisory services with regard to Islamic concepts and business rules/Shariah issues for new product/s, product enhancement, product pricing and campaign/marketing effort. Achievements: Spearheaded and launched Al Bai Bithamin Ajil variable rate concept financing for corporate customers Successfully planned and coordinated Al-Wadiah and Mudarabah Children’s savings account campaign to reach a deposit target RM100 million in 2 months Spearheaded Islamic Credit Card project and successfully launched the first Islamic Credit Card



Southern Bank Berhad

• Banking

• Business Development VP – Islamic Banking Group

  • Aug 2003 - Aug 2005

  Reported to the Group Head Islamic Banking Group and Deputy Group Head Responsible for business development and sales the Bank’s Islamic Banking business. Achievements: Enhanced profit-based Islamic Banking products for Islamic Division Increased fee-based Islamic product volume Raised the Islamic products cross-sell ratio Enhanced customer retention volume for both Conventional and Islamic products. Reported to the Group Head Islamic Banking Group and Deputy Group Head Responsible for business development and sales the Bank’s Islamic Banking business. Achievements: Enhanced profit-based Islamic Banking products for Islamic Division Increased fee-based Islamic product volume Raised the Islamic products cross-sell ratio Enhanced customer retention volume for both Conventional and Islamic products.



Mayban Finance Berhad

• Manager – Credit Card Center

  • Jan 1994 - Oct 1997

  Responsible in managing, planning, organizing and controlling credit card center and branches Ensured achievement of revenue and profit budget. Supervised head of departments’ daily work both business activities. Achievements: Best Officer from 1990 to 1992 Best Branch Award award in 1993 Consistently exceeded goals with net assets increase of RM100 million per annum. Responsible in managing, planning, organizing and controlling credit card center and branches Ensured achievement of revenue and profit budget. Supervised head of departments’ daily work both business activities. Achievements: Best Officer from 1990 to 1992 Best Branch Award award in 1993 Consistently exceeded goals with net assets increase of RM100 million per annum.