S. Azrah Aishah

Sr. Manager of Digital Brand Communication & Strategy at Trinity42 | Formerly Known As PanPages Trinity
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Contact Information
us****@****om
(386) 825-5501
Location
Shah Alam, Selangor, Malaysia, MY
Languages
  • English Full professional proficiency
  • Malay Native or bilingual proficiency
  • Mandarin Elementary proficiency

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Sim Wan Yong

Azrah is an understanding manager who strives to go above and beyond in everything she does. She is well versed in task delegation, tracking and problem solving to provide high quality work to her clients in time.

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Credentials

  • LinkedIn Content and Creative Design
    LinkedIn
    Apr, 2023
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Sep, 2021
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Aug, 2021
    - Nov, 2024

Experience

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Sr. Manager of Digital Brand Communication & Strategy
      • Feb 2023 - Present

      Taking on more exciting responsibilities managing enterprise clients and guiding high-achieving individuals from 3 different departments; Content, Strategy & Multimedia.

    • Digital Content Manager
      • Nov 2018 - Mar 2023

      I do what I do best here. I used over 8 years of experience to enhance service attractiveness, drive product improvements to keep up with competitiveness across languages and platforms, as well as to consolidate business strategies. I develop content strategies and implement tactics for client's digital marketing plans, provide content advisory and help to optimize their digital presence and marketing content. I do a lot of market research for various industries and I have pretty wide knowledge on various content marketing platforms such as FB, IG, LinkedIn, YouTube, email, blog, e-commerce, live stream, for various objectives from awareness, consideration, retention, all the way to expansion. I am part of the Board of Management since January 2020 for the ability to look at the bigger picture of a situation and proactive attitude in contributing towards company's growth. Show less

    • Malaysia
    • Entertainment Providers
    • 700 & Above Employee
    • Senior Digital Media Specialist
      • Mar 2014 - Feb 2018

      I moved to Astro to expand my skills and to explore more opportunities. I have always wanted to nurture the creative side of me. I joined the Digital Media department where I get to be heavily involved in the User Interface and User Experience part of Astro's offering. I deal with almost every internal team in Astro; the channels, production team, radio team, procurement, commercial team, too many to list. My day to day job was basically 50% technical where I got to do product enhancement and 50% creative operations from content production, copywriting, visual creation to even service placement. Many of my projects were with the channels. One of the many projects I worked on was with Astro Ria for Maharaja Lawak Mega where I was responsible to produce interactive content for their LIVE show, website, on TV overlays, on TV red button, quiz/game to gather engagement, and more that I can't even recall now. Show less

    • Entertainment Providers
    • 700 & Above Employee
    • Senior Design Engineer
      • May 2013 - Mar 2014

      When I got promoted to Senior Engineer, I was in the R&D team therefore I involved in a lot of prototype development. That includes research work and million tries in development work, which helped me gathered a whole new level of interpersonal skills such as problem-solving, perseverance, teamwork, work delegation, product enhancement skill, (also good at nitpicking, haha!) and many more. I take certain accountability from A-Z of the job process and that includes drafting the proposal and delivering the presentation. It took me a lot of presentations to have the skill and confidence that I have now. Show less

    • Design Engineer
      • Jan 2011 - Apr 2013

      My first job! I learned and developed so much in the first 3 years of my working life. Thanks to Ina-san and Mr. Muzaffar. I started as a window person between Sony EMCS Malaysia and our broadcasters. I was also the person in charge of Video On Demand services for Malaysia, Taiwan, and the Thailand market. This part of the job has helped me improve my communication and social skills. One thing that I can never forget: I went to Sony Walk-In-Interview Day where they had hundreds of candidates coming with various technical backgrounds. I came and chose to apply for one of the most chosen positions on that day, Design Engineer in R&D dept (2 vacancies only). I sit for the 1st interview with Mr. Muzaffar (the interview questions, fuhh!) lasted for about 40mins and he asked me to come back in the evening for a 2nd interview (good sign, I know). This time with him and a Japanese boss, Ina-san where they asked me more questions. When done, asked me to sit outside while they discuss (worst 5mins of my life) and Mr. Muzaffar came out of the room, took his hand out of his pocket to shake mine, and utter the best words I could hope for, "Congratulations you are hired. I will see you next Monday. " in front of a queue of candidates who were still waiting to be interviewed. One of them came to me and asked how did I do it, what did I say.The gist of what I told that person and what I would still say today is, be passionate about your passion. Show less

Education

  • The University of Nottingham Malaysia Campus
    Bachelor of Engineering - BE, Electrical and Electronics Engineering
    2007 - 2011
  • SBP Integrasi Gombak
    Engineering
    2005 - 2006
  • SMK Damansara Utama
    Yayasan Selangor Scholar
    2002 - 2004

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