Growth Manager

• Aug 2022 - Present

Senior Business Analyst

• Mar 2022 - Jul 2022

• Drove business efficiencies by rationalizing spends based on contribution margins resulting in 25% MoM growth in effective revenue while keeping supply partners economics financially viable• Optimizing marketplace dynamics to achieve multi-fold increase in load success rates, engagement and retention metrics while managing a healthy on-demand marketplace balance• Designed financial and operational model of container terminal and redesigned bidding process flow to incorporate multiple bids per load factor resulting in 15-20% reduction in carrier prices• Built pricing prediction model leveraging AI/ML classification techniques to generate real-time forecasts reducing time to quote and burn ratio

Business Analyst

• Apr 2020 - Sep 2020

• Built subscription-based financial model of Smart Fan Kit (digital automation enabler for industrial fans), developed revenue forecasts for 5 years, tested financial feasibility of project based on NPV, IRR & sensitivity analysis• Collaborated with IT team to cut down costs of new product by 30% through customization• Convinced investors to fund the project by creating and presenting start up pitch decks incorporating business model & financial feasibility• Supervised smart fan project as product manager, supported marketing team & managed to get first order of 500 pieces

Business Analyst

• Sep 2018 - Apr 2020

•Built Discounted Cash Flow model (DCF) with 5-year projections of a food conglomerate & performed competitor analysis• Evaluated an investment opportunity worth $80 million in beverage can industry through Adjusted Present Value (APV)• Performed comparative analysis using various financial measures like P/E, EV/EBITDA to compare MCB’s performance with its peers •Built Discounted Cash Flow model (DCF) with 5-year projections of a food conglomerate & performed competitor analysis• Evaluated an investment opportunity worth $80 million in beverage can industry through Adjusted Present Value (APV)• Performed comparative analysis using various financial measures like P/E, EV/EBITDA to compare MCB’s performance with its peers

Research Analyst

• Jan 2018 - Jul 2018

• Supported sales team to meet target of $4 million by forecasting demand and ensuring availability of required stock • Increased sales by 40% by designing and implementing an engaging marketing plan worth $0.5 million• Identified strategic locations for points of deliveries to prevent cross sales & boost top-line revenue • Supported sales team to meet target of $4 million by forecasting demand and ensuring availability of required stock • Increased sales by 40% by designing and implementing an engaging marketing plan worth $0.5 million• Identified strategic locations for points of deliveries to prevent cross sales & boost top-line revenue

Teaching Assistant

• Aug 2015 - Dec 2016

• Graded quizzes, conducted team based class exercises, helped students with their final projects • Assisted instructor in designing and delivering the course material for the following courses: Principles of Marketing, Contemporary Social Policy Issues in Pakistan, Organizational Behaviour • Graded quizzes, conducted team based class exercises, helped students with their final projects • Assisted instructor in designing and delivering the course material for the following courses: Principles of Marketing, Contemporary Social Policy Issues in Pakistan, Organizational Behaviour

Brand Ambassador

• Jan 2015 - May 2016

• Created awareness about Daraz.pk and provided sales leads by on campus marketing and advertising.• Built a strong and trustworthy relationship between Daraz and its customers at my campus. • Created awareness about Daraz.pk and provided sales leads by on campus marketing and advertising.• Built a strong and trustworthy relationship between Daraz and its customers at my campus.

Audit Intern

• Jun 2015 - Aug 2015

• Conducted half year review of Atlas Insurance and audit of Expo Centre Lahore• Analysed vouchers and applied certain auditing techniques to determine inventory count at Expo Centre Lahore • Conducted half year review of Atlas Insurance and audit of Expo Centre Lahore• Analysed vouchers and applied certain auditing techniques to determine inventory count at Expo Centre Lahore