Experience

EMS - Electro Medical Systems

• Switzerland
• Medical Equipment Manufacturing
• 300 - 400 Employee

• Country Manager

  • Sep 2021 - Present

  Turkey



Kerr Dental

• United States
• Medical Equipment Manufacturing
• 400 - 500 Employee

• Southeast Mediterranean Sales Manager

  • May 2016 - Feb 2021

  Turkey Directing and overseeing Envista sales policies, objectives and initiatives for the territory; Turkey, Malta, Cyprus, Greece and Israel. Setting short- and long-term sales strategies and evaluating effectiveness of the current sales programs. Recommending product or service enhancements to improve customer satisfaction and sales potentials. Relying on extensive experience and judgment to plan and accomplish goals. Leading and directing to work of others. Following, updating and reporting… Show more Directing and overseeing Envista sales policies, objectives and initiatives for the territory; Turkey, Malta, Cyprus, Greece and Israel. Setting short- and long-term sales strategies and evaluating effectiveness of the current sales programs. Recommending product or service enhancements to improve customer satisfaction and sales potentials. Relying on extensive experience and judgment to plan and accomplish goals. Leading and directing to work of others. Following, updating and reporting weekly sales forecasts and best estimates. Preparing annual sales budgets and updating quarterly. Projecting expected sales volume and profit for existing and new products. Giving product and sales trainings to the sales team, dealers and end users if it is required. The product portfolio under my responsibility was: Treatment units, dental handpieces, small dental devices, X-ray devices (Panoramic and CBCT), Cad-Cam, Intraoral Scanners and related software.

• Key Account Manager at KaVo Kerr

  • Apr 2015 - May 2016



GÜNEY DİŞ DEPOSU TİC. VE SAN. A.Ş.

• Türkiye
• Medical Device
• 1 - 100 Employee

• Senior Brand Marketing Manager

  • Sep 2004 - Mar 2015

  Istanbul/Turkey As Brand Manager: Brand responsibilities for EMS, A-Dec, Carestream. Planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives. Analyzing brand positioning and consumer insights. Measuring and reporting performance of all marketing campaigns and assess of ROI and KPIs. Monitoring market trends, competitor activities, leading VOC’s. Establishing performance specifications, cost and price parameters, market applications and sales… Show more As Brand Manager: Brand responsibilities for EMS, A-Dec, Carestream. Planning, implementing and directing the sales activities of the company in a designated area to achieve sales objectives. Analyzing brand positioning and consumer insights. Measuring and reporting performance of all marketing campaigns and assess of ROI and KPIs. Monitoring market trends, competitor activities, leading VOC’s. Establishing performance specifications, cost and price parameters, market applications and sales estimates. Overseeing new and ongoing marketing and advertising activities. As Marketing Manager: Brand responsibility for Carestream. Building marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan. Preparing necessary tools and budgets to get ready for webinars, hands-on courses, advertisements, exhibitions, symposiums, congresses. Leading e-tools such as company website, e-books, e-news, social media platforms. Supporting product registrations. Localizing product brochures, flyers and manuals. Preparing market analysis, market maps and creating MQLs to support the sales team. Show less