Experience

Novatex Limited

• Plastics Manufacturing
• 200 - 300 Employee

• • Jul 2017 - Present

  • Oversee annual sales (of over $500 million of PET Resin and PET Preforms) along with profit margins in the local and export market.• Ensure receivable collection from customers to ensure that payments are received within due date to facilitate healthy cash flows.• Maintain strong business relationships with customers of all tiers with special focus on top tier customers like Coca Cola, Pepsico, Nestle worldwide.• To identify and implement corrective and preventive actions as part of continuous improvement agenda based on customer feedback/complains.• Attend PET conferences organized by research agencies for networking.• Engaged in anti-dumping investigation carried out by the European Union (EU) as well as USA with regards to PET resin determination of injury to PET Resin business in Europe and USA.• Attended sales verification analysis by US Dept of Commerce in Washington to validate the data provided to them in the process of anti-dumping investigation. • Appeared in the hearing at the US International Trade Commission in Washington for injury to the US industry with regards to anti-dumping of PET Resin exports into the USA which resulted in negative anti-dumping duty.• Redesigned the employee performance appraisal system by introducing key performance indicators for the first time in the marketing department for objective assessment of employees.• Provide counselling and strategic direction to employees for their development and career progression. • Review appraisals of department employees proposed by the section heads of the department.• Introduced self-assessment of employees to eliminate grievances at the time of appraisals.• Nominated to be the founder member of Human Resource Committee forum to formulate conducive policies for the benefit and betterment of the employees. • Reorganized the department for optimized load management of the employees leading to cost savings in hiring staff and job security to current employees. Show less

• • Jan 2011 - Jun 2017

  • Heading the sales and marketing team of PET Resin in the domestic and international market and PET Preforms in the local market.• Performed the task of freight negotiations with shipping line to offer competitive price to export customers.• Attended international PET conferences to identify and develop new customers.

• • Jan 2006 - Dec 2010

  • Responsible for the sales of PET resin (raw material used for manufacturing of beverage bottles, jars and thermoforming, sheets) in the international market. • Carried out brand building project to market PET Resin as a brand “Gatronova”.• Key tasks performed: Pricing, Production Planning, Sales Forecasting, Selling, Customer Relations Management (Meeting Customers).



Ismail Industries Limited

• Pakistan
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Manager - Consumer Marketing

  • Dec 2002 - Nov 2005

  • Responsible for marketing Candyland confectionery and Bisconni biscuits to the tune of Rupees 120 million per annum. • Primary responsibilities included pricing, product innovation & brand image building. • Provided the necessary marketing support to sales to achieve the sales objective. • Conducted regular market visits of product managers to study the changing trends in the industry. • Successfully launched innovative products and packaging, being integral part of this industry. • Responsible for marketing Candyland confectionery and Bisconni biscuits to the tune of Rupees 120 million per annum. • Primary responsibilities included pricing, product innovation & brand image building. • Provided the necessary marketing support to sales to achieve the sales objective. • Conducted regular market visits of product managers to study the changing trends in the industry. • Successfully launched innovative products and packaging, being integral part of this industry.



Habib oil Mills

• Pakistan
• Manufacturing
• 200 - 300 Employee

• Group Brand Manager - Banaspati (Fats) Division - B2C

  • Aug 2000 - Dec 2002

  • Provide strategic direction to brand managers for achieving sales objectives. • Assisted brand managers in preparation of marketing plan for the banaspati category. • Developed pricing strategy. • Executed consumer and trade promotion schemes to capture market share. • Provide strategic direction to brand managers for achieving sales objectives. • Assisted brand managers in preparation of marketing plan for the banaspati category. • Developed pricing strategy. • Executed consumer and trade promotion schemes to capture market share.



Lakson Tobacco Company Limited (currently Philip Morris International)

• Karachi, Pakistan

• Brand Manager - B2C

  • Feb 1996 - Jul 2000

  • Developed marketing strategy for tobacco brands. • Launched new brands and re-launched existing brands supported with ATL & BTL activities. • Execute brand building activity for strengthening the brand equity. • Provided marketing support to sales for achievements of targets. • Carried out extensive market visits nation-wide to understand brand and consumer behavior enabling us to develop brand and marketing strategy. • Developed marketing strategy for tobacco brands. • Launched new brands and re-launched existing brands supported with ATL & BTL activities. • Execute brand building activity for strengthening the brand equity. • Provided marketing support to sales for achievements of targets. • Carried out extensive market visits nation-wide to understand brand and consumer behavior enabling us to develop brand and marketing strategy.



Asha Enterprise (Family Business of Seafood)

• Karachi, Pakistan

• Export Sales Manager

  • Sep 1994 - Jan 1996

  • Joined family business of seafood processing and exports for a brief period of less than 2 years. • Engaged in buying material from auction at the harbor for onward processing and exports to USA & Europe. • Joined family business of seafood processing and exports for a brief period of less than 2 years. • Engaged in buying material from auction at the harbor for onward processing and exports to USA & Europe.



Safenet Consultants

• Fresno, California

• Sales Manager

  • Jan 1993 - Aug 1994

  • Sales Manager - Responsible for providing customized safety training manual and program to businesses as required by law. • Sales Manager - Responsible for providing customized safety training manual and program to businesses as required by law.