Experience

Allied Global Marketing

• United States
• Advertising Services
• 300 - 400 Employee

• Senior Media Planner

  • Jun 2022 - Present

  New York, New York, United States - Lead digital marketing strategy development with clients and internal team. - Serve as a primary point of contact for clients - Serve as a senior team lead, overseeing media team members - Oversee execution of digital media campaigns from creation to completion. - Negotiate with media vendors to secure media buys and added value media. - Establish and maintain positive client, vendor, and internal relationships. - Guide data analysis and insights across performance… Show more - Lead digital marketing strategy development with clients and internal team. - Serve as a primary point of contact for clients - Serve as a senior team lead, overseeing media team members - Oversee execution of digital media campaigns from creation to completion. - Negotiate with media vendors to secure media buys and added value media. - Establish and maintain positive client, vendor, and internal relationships. - Guide data analysis and insights across performance media efforts. - Evaluate holistic approach across paid, earned, and owned media efforts. - Evaluation of media campaign effectiveness to inform future campaigns.

• Media Planner

  • Nov 2020 - Jun 2022

  New York, New York, United States Key Achievements - Launch of DTC & B2B SVOD Service across US, Canada, and APAC - Exceeded annual SVOD subscriber goals for two consecutive years - Execution of large scale performance campaigns from planning to completion including: Super Bowl '22, Winter Olympics, longstanding and debut tentpole series. - Execution of tentpole series campaign leading to the largest subscriber growth in the services' history - Cultivated relationships with 40+ media partners leading to… Show more Key Achievements - Launch of DTC & B2B SVOD Service across US, Canada, and APAC - Exceeded annual SVOD subscriber goals for two consecutive years - Execution of large scale performance campaigns from planning to completion including: Super Bowl '22, Winter Olympics, longstanding and debut tentpole series. - Execution of tentpole series campaign leading to the largest subscriber growth in the services' history - Cultivated relationships with 40+ media partners leading to secured media buys, added value media and committed partnerships across dedicated client and agency teams. - Led and created streamlined internal processes and creation of process best practices leading to streamlined workflow across immediate and external teams. Topline Responsibilities - Collaborate on digital marketing strategy development with clients and internal team. - Participate in day-to-day communication with clients - Handle execution of digital media campaigns from creation to completion. - Negotiate with media vendors and place approved media plans. - Identify target audiences and their characteristics, behaviors and media consumption habits, Maintain IOs, plans and budgets. - Establish and maintain positive client, vendor, and internal relationships. - Manage, monitor, optimize, analyze, and report on campaigns. - Research and analyze data using internal and external data sets. - Evaluation of media campaign effectiveness to inform future campaigns.



Pace University

• Higher Education
• 700 & Above Employee

• Guest Lecturer

  • Aug 2019 - Nov 2020

  New York, New York, United States Serves as a guest lecturer at Pace University – NYC & White Plains – in collaboration with Professors in Sports Marketing, Sports Sponsorship, Special Events in Entertainment & Sports Courses and seminars for Undergraduate and Graduate programs.



GMLV Casting

• Casting Account Manager

  • Mar 2019 - Nov 2020

  Greater New York City Area Based in NY, we have our finger on the pulse of the industry and the cultural landscape through street scouting, ongoing digital research, and social networking. Our dedication and focus on inclusion and diversity offers clients a vast pool of eclectic talent that you won’t find anywhere else. From extras and fashion models to real genuine people and celebrity actors, every project is a unique work of art and we pride ourselves on selecting the perfect messenger to deliver your message. To… Show more Based in NY, we have our finger on the pulse of the industry and the cultural landscape through street scouting, ongoing digital research, and social networking. Our dedication and focus on inclusion and diversity offers clients a vast pool of eclectic talent that you won’t find anywhere else. From extras and fashion models to real genuine people and celebrity actors, every project is a unique work of art and we pride ourselves on selecting the perfect messenger to deliver your message. To learn more about GMLV Casting please visit our website – https://gmlv.co/casting/ Show less



GMLV

• United States
• Advertising Services
• 1 - 100 Employee

• Media Strategist

  • Jun 2018 - Nov 2020

  Newark, New Jersey, United States GMLV is an adept team of interdisciplinary strategists including media masterminds, business consultants, clever creatives, and casting visionaries. As a dynamic full service agency, our combined expertise helps our clients develop business, expand communications and unify their brand experience.



Larchmont LLC

• United States
• Software Development

• Account Manager

  • May 2017 - Jun 2018

• Junior Account Manager

  • Jan 2017 - May 2017

  New York, NY


MDS Supplies
• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee
• Account Manager

  • 2015 - 2016