Experience

Decarb Connect

• United Kingdom
• Research
• 1 - 100 Employee

• Senior Marketing Manager (FTC)

  • Feb 2023 - Present

  Decarb Connect supports decarbonisation leaders in the most energy-intensive sectors – those with complex challenges to solve. Our global platform combines a unique membership network (industry only) with an open-access summit series, reports, podcasts and more. We broker access to hard-to-reach information and facilitate collaborations – all with the goal of accelerating decarbonisation in the hardest-to-abate sectors. Decarb Connect supports decarbonisation leaders in the most energy-intensive sectors – those with complex challenges to solve. Our global platform combines a unique membership network (industry only) with an open-access summit series, reports, podcasts and more. We broker access to hard-to-reach information and facilitate collaborations – all with the goal of accelerating decarbonisation in the hardest-to-abate sectors.



Climate Action

• Events Services
• 1 - 100 Employee

• Senior Marketing Manager COP27 (FTC)

  • Sep 2022 - Dec 2022

  Led the marketing strategy for the Climate Action Innovation Zone at the United Nations Climate Change Conference. With the assistance of one Marketing Executive, attracted over 11,000 visitors to the event in Egypt. Website Development: Content manager for the event website; optimised website in line with SEO and UX best practice. Planned the visitor journey and increased traffic to the site prior to and during the event. Email Marketing: Planned and oversaw campaign design and delivery. Segmented CRM audience into datasets for tailored messaging; achieved a 9% average click through rate across all promotional campaigns. Social Media (Paid and Organic): Harnessed five social channels and released syndicated content in line with a substantive calendar. Increased LinkedIn impressions by 668% over 2 months and maintained a 3-4% engagement rate average across all channels. Created post-event surveys to ascertain participant feedback. Partnership Marketing: Worked with the World Economic Forum, United Nations, Hitachi and other partners to promote and deliver events at the Innovation Zone. Connected with marketing representatives from stakeholder organisations to coordinate syndicated event promotion, as well as amplify our reach to wider audiences. Brand Management: Created brand guidelines and oversaw development of all collateral, from promotional videos through to vehicle wraps and merchandise. Ensured all partners complied with guidelines and messaging. Show less



International Hydropower Association (IHA)

• United Kingdom
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist (FTC)

  • Jun 2021 - Aug 2022

  Global membership association and the voice of sustainable hydropower. Planned and implemented the marketing strategy for the World Hydropower Congress; exceeded delegate target by 168%. Following this, shifted focus to enhancing digital marketing infrastructure, identifying growth-channels, and developing strategies for IHA products and services. Won the 2022 PRCA Award for best in-house digital team. Event marketing: Increased registrations to the World Hydropower Congress; ascertained 6,700 delegates against a 2,500 target, achieved this through email campaigns, social media and stakeholder partnerships. CRM and data management: Set up GDPR-compliant infrastructure with integration to the existing CRM; created new fields for more refined data acquisition, leading to a 20% increase in form submissions throughout the duration of contract. Marketing Strategy: Created dataplan and outreach strategies for stakeholder engagement, the World Hydropower Congress, SHIFT campaign, G-res Tool and other training services. Website development: Managed the World Hydropower Congress website; following this, identified high-traffic pages and landing page opportunities on the core website, optimising UI for multiple prospective audiences. Media relations: Disseminated content through Meltwater to consultancies, as well as international and industry-specific magazines, in order to amplify awareness of IHA news. Brand development: Revamped design assets for IHA training, webinars and publications; worked independently using Photoshop and in collaboration with an in-house designer. Show less



Cell and Gene Therapy Catapult

• United Kingdom
• Biotechnology Research
• 200 - 300 Employee

• Interim Marketing and Communications Officer (FTC)

  • Sep 2020 - Mar 2021

  Biotechnology accelerator at the forefront of the UK's cell and gene therapy industry. Participated in the development and launch of the Advanced Therapies Skills Training Network (ATSTN). Currently working with a range of industry-collaborators and external agencies to create content in line with the marketing strategy. Content writing: Creating news articles, press releases and case studies for the CGT Catapult, ATSTN and Advanced Therapies Apprenticeship Community (ATAC) initiatives; helped to develop the ATSTN’s tone-of-voice. Marketing collateral: Developing promotional and tutorial videos incorporating the use of VR and hyperlapses. Compiling presentations for events and designing brochures. Website Management: Currently updating core website in line with a brand revamp. Developed the ATSTN website from planning through to implementation. Public Relations: Writing press releases and liaising bi-weekly with PR consultancy for synchronised distribution. Internal and External Communications: Creating external and internal newsletters; updating enterprise-app with press releases and news; updating the Intranet. CRM Management: Allocating leads to the business development team and responding to inbound enquiries. Brand Development: Created brand guidelines and assets for the ATSTN, as well as virtual events. Show less



Unbound

• United Kingdom
• Events Services
• 1 - 100 Employee

• Senior Marketing Executive

  • Dec 2019 - Jul 2020

  *Pandemic Redundancy* - Delivered marketing strategies for government-backed innovation festivals. Attracted involvement from leading global brands including Huawei, Samsung and Google. Was involved in advancing brand strategy and enjoyed the creative freedom to develop social media, website and media partnership strategies. Media Partnerships: Introduced tiered packages for advancing ticket sales and brand awareness, including BTL and ATL deliverables. Directly managed outreach and negotiation; partners included CNBC, Asian Review and Entrepreneur Magazine. Website Development: Developed the Innovfest Unbound website, whilst updating and managing three other sites; involved in page layout through to content development. SEO: Optimised through tagging relevant keywords across all pages, images and backlinks. Social Media: Created organic social media strategy; grew followers across Twitter, Instagram and Linkedin; increased follower engagement through polls, quizzes, holiday-incentives and leveraging speakers. Email Marketing: Marketed to segmented datasets across the APAC and MENA regions; increased click-through-rate through A/B testing. Strategic Planning: Worked in line with a T&A plan; delivered competitor and market analysis; researched and shortlisted enterprise apps for onsite attendees. Brand Development: Assisted in developing the identity of the Unbound parent brand and each respective event; established core messages and brand aesthetics. Show less



Inside Government

• United Kingdom
• Events Services
• 1 - 100 Employee

• Marketing Executive

  • Dec 2017 - Dec 2019

  Marketed sector-leading conferences across the healthcare, education and voluntary sectors. One of my projects, the Academies Finance Conference, was a winner at the Conference Awards 2019. Email Marketing & Data Segmentation: Brought in upwards of £500k revenue through email marketing. Sourced and segmented relevant datasets and marketed to them through tailored HTML-advanced emails. Strategic Partnerships: Introduced division-wide strategies for securing media partnerships; formed impactful contras with leading publications to promote our events. Social media: Launched Twitter handles for each conference; designed videos and collateral to increase impressions; collaborated with influencers to enhance credibility. Digital Marketing: Enhanced SEO using Yoast, displaying relevant keywords across each page; boosted online ranking through tagging all website collateral with key words. Monitored and ensured the performance of marketing activities through Google Analytics. Stakeholder Marketing: Diversified revenue through sponsor collaboration, particularly through e-blasts and securing newsletter inclusions. Website Design & Management: Created design briefs for each conference website; added pages throughout the campaign and ensured the layout was user friendly. Lead Generation: Diversified lead generation and captured new data via ‘Register Your Interest’, ‘Download Agenda’ and ‘Sponsorship’ enquiry forms. Procured third-party services including advertising, PR and remarketing platforms. Design and Brand Development: Assisted the graphic design team in enhancing brand development; drafted logos and created unique themes for each event. Show less



My Best Group

• United Kingdom
• Construction

• Marketing Intern

  • Jun 2017 - Dec 2017

  Marketing: Created content for the MyBest Group website and used this opportunity to obtain practical experience in content writing. Took photos of completed work, so they could be collated as case studies; handled content for social media and helped design leaflets for exhibitions (using Canva). Managed social media content. Account Management: Was tasked with the management of existing accounts. I liaised with our key clients to ascertain whether they needed additional services. Marketing: Created content for the MyBest Group website and used this opportunity to obtain practical experience in content writing. Took photos of completed work, so they could be collated as case studies; handled content for social media and helped design leaflets for exhibitions (using Canva). Managed social media content. Account Management: Was tasked with the management of existing accounts. I liaised with our key clients to ascertain whether they needed additional services.



Source British - a new Los Angeles trade show dedicated to British brands

• London, United Kingdom

• Sales Executive

  • Apr 2016 - Apr 2017

  Worked on the first B2B exhibition within the US, dedicated exclusively to British brands. My role was multi-faceted, and I had the pleasure of working within different ambits of the show. We were backed by Upper Street Events, a multi-award winning B2B events company. • Selling from September through to February, I worked within sales and sponsorship. • I explored various strategies for lead generation, including visiting prospective exhibitors at events, cold calling, mail-merge and outsourcing leads. • I procured high-end and royally appointed brands alongside mid-size companies which were open to US expansion. The sectors I sold within included fashion, footwear and accessories through to home and gift. • I also had the opportunity to work within marketing, and did content writing. I also contacted US buyers, liaising with UK and US PR companies to increase show coverage and helping to increase social media presence (Twitter and Instagram). • I obtained experience in account management, operations and CRM, by helping to organise the shipping and delivery of exhibitor’s goods and the provision of add-ons (furniture, electrics, banners, flights and hotel packages.) Show less



CITRUS EVENT STAFFING LIMITED

• United Kingdom
• Events Services
• 1 - 100 Employee

• Bar Manager

  • Jun 2012 - Jan 2016

  Worked at various nationwide events, including festivals, concerts and formal events. Worked at various nationwide events, including festivals, concerts and formal events.



Ince and Co

• London, United Kingdom

• Work Experience Candidate

  • Jan 2014 - Jan 2014

  Two week placement within various departments of a commercial law firm; I applied my research and presentation skills to draft memos and reports for various solicitors. One memo pertained to compliance regulation over fuel-ullage, alongside the Hague Visby rules. I also obtained commercial knowledge within the sectors of reinsurance, energy and shipping; much of this was ascertained through practical experience, when shadowing solicitors both at the firm and within the Lloyds building. Two week placement within various departments of a commercial law firm; I applied my research and presentation skills to draft memos and reports for various solicitors. One memo pertained to compliance regulation over fuel-ullage, alongside the Hague Visby rules. I also obtained commercial knowledge within the sectors of reinsurance, energy and shipping; much of this was ascertained through practical experience, when shadowing solicitors both at the firm and within the Lloyds building.



Swiftrooms Conservatories

• London, United Kingdom

• Sales Representative

  • Mar 2011 - Sep 2011

  Initially a sales position, I was tasked with ascertaining client details at the Ideal Home Exhibition. I then undertook additional market research, and discovered new methods to increase our client base (advertising at the venue). This resulted in my promotion to an office role where I arranged appointments, liaised with investors and developed client relationships. • I also oversaw a team of factory members and ensured products were completed on time; in accomplishing this, I further developed my team leadership and time management skills. Additionally, I had the opportunity to work internationally in Dubai, as well as assist in the logistical coordination of building materials. Show less