Experience

Instaenergy

• Pakistan
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Sales Consultant

  • Jan 2021 - Present



Pepsi Naubahar Bottling Company

• Pakistan
• Food & Beverages
• 300 - 400 Employee

• Sales Director

  • Sep 2019 - Nov 2020

  NBC is the largest Pepsi bottling franchise in the entire Pepsico system across Pakistan. It was established in 1981 and has thereby come a very long way to the pinnacle of being the market leader. Our geographic boundry spreads over 6K Sq.Kms with an estimated population of 26M and we are proudly catering the beverage demand of this market with 46 SKU's including juices and water.Being the market leader has not made us complacent, rather we exercising all necessary and tireless efforts to ensure that our leadership remains a cast in the stone for all the years to come.

• General Manager

  • Mar 2014 - Aug 2019



GAU -EVSU- H20

• Turkish Republic of Northern Cyprus

• Director Sales

  • Oct 2012 - Mar 2014

  GAU H20-EVSU is a GAU Group Company and exclusively owns the EVSU brand. It is now the most recognized and fastest growing drinking water brand in North Cyprus. •Lead the national sales team to deliver sales growth to US$10M through effective forecasting and planning, monitoring and execution across channels. Acted as primary interface with operations, finance and other functions to optimize delivery and lower stock holding cost. •Developed and executed EVSU sales in HORECA through incentivized annual agreements leading to additional expected growth of US$0.5M in 2013. •Explored and engaged out-of-the city Kiosk’s to carry, display and push EVSU sales, improving penetration and coverage. •Launched a fleet of 15 tri-wheeler mobile sales units for on-the-road sales in summers starting June.2013.



EcoPack Ltd.

• Packaging and Containers Manufacturing
• 1 - 100 Employee

• General Manager Sales Marketing

  • Nov 2006 - Sep 2012

  Ecopack Ltd is a public limited company listed on the Karachi Stock Exchange. It is the pioneer in PET bottle manufacturing and the 2nd largest PET preforms and bottles producer for beverage packaging, in Pakistan. As the head of sales for EPL my national sales portfolio sized US$25 Million plus, including bottles and preforms. •Managed a portfolio of US$8.0 Million plus, in annual sales in the central region, with Coca-Cola Pakistan, Pepsi Cola Pakistan, Qarshi Industries and Mitchell’s as prime customers. •Proactively managed the 90o demand spikes in the peak season via efficient monthly seasonal planning and mutual volume locking agreements ensuring US$4½ to 5M of portfolio sale. •Penetrated into Gourmet and secured preform business of US$3M annually. •Developed a 240ml pharma bottle for Qarshi, thereby added an annual 10M bottle volume in EPL sales. •Successfully inculcated a lost relationship with Riaz Bottlers Ltd. and brought them on board, thereby developed annual business of US$.10M for EPL. •Spear headed a prospective cum potential project, for supply of PET bottles in the milk industry. Expected annual volume projection of bottles is over and above 4.0 million bottles. •Single handedly established Ecopack’s office in Lahore in 2007, cultivated and generated preform business of over US$1M annually, from the generic market. •Handled customer complains via liaison with the technical team and managed Trade Accounts Receivables of all the portfolio clients.



Cera-e-Noor (A Hashoo Group Company)

• Karachi

• General Manager Sales

  • Oct 2004 - Oct 2006

  •Revived the distribution network nationwide with 07 distributors, adding Rs.36M in annual sale. •Appointed an agent in Middle East and started exporting Rs.12M worth ware on yearly basis. •Revived the retail business nationwide with 16 retail outlets, adding Rs.24M annually. •Successfully exercised old stock liquidation worth Rs.6.5 Million within a course of 04 months. •Effectively participated in PIA tenders and brought annual business of Rs.14M. •Penetrated into AirBlue and secured annual business of Rs.10M for CN.



ExxonMobil

• Oil and Gas
• 700 & Above Employee

• Area Business Manager

  • Jul 1997 - Sep 2004

  •Established a network of 6 distributors and managed Lubricant Sales, generating an annual turnover of more than Rs.60 million which was 40% of the total Automotive Lubricant Sale of the Company. •Member of the launch team of Motorcycle Oil – Mobil 4T 0.7 lt. Generated volumes of MCO (motor-cycle oil) worth over Rs.2 million in the first quarter of the launch. •Initiated & successfully secured business worth Rs.15 million annually through Sugar Industry, Off-road construction companies and direct fleet accounts. •Successfully made a breakthrough for Mobil, in the Gwadar Dry Port Project, executing the first transaction of over Rs.5 million. .Developed Turbat & penetrated Gwadar, introducing Mobil, established a distributor resulting in combined additional volume of 36K ltrs annually. •Made record sale of CD Grade lubricant (Mobil Delvac Special) in 1 month, worth over Rs.5 million and achieved the highest margin for the month. •Certificate of Achievement for outstanding performance in Sales - 2001. •Certificate of Achievement for outstanding performance in 1999 - CS