Experience

AZK Media: Content, Marketing + Comms Consultancy

• Managing Director

  • Dec 2017 - Present

  Sydney, Australia AZK Media is a global content, marketing and publication relations firm that represents leading B2B businesses in technology, SaaS, adtech, healthtech, martech, CX, law, tax & accounting. At AZK Media, we tap into our communication super powers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify your leadership status. From enterprise-scale campaigns and events, to generating publisher-grade content hubs, newsletters,… Show more AZK Media is a global content, marketing and publication relations firm that represents leading B2B businesses in technology, SaaS, adtech, healthtech, martech, CX, law, tax & accounting. At AZK Media, we tap into our communication super powers to develop bespoke media and marketing strategies to maximise demand generation, boost brand engagement and amplify your leadership status. From enterprise-scale campaigns and events, to generating publisher-grade content hubs, newsletters, magazines, e-books, white papers and social media campaigns, we work with you to ensure your media and marketing mix delivers exceptional results. Find out more at www.azkmedia.com Show less



IDG Communications (Australia)

• Senior Journalist

  • Mar 2015 - Dec 2017

  North Sydney Reported on the entire breadth of technology, data and marketing leadership for CMO Magazine. In-depth news coverage of CMO leadership, customer experience, data & analytics, cloud, real-time engagement, VoC programs, CX technology, martech, adtech, predictive analytics, optimisation, marketing platforms, mobile marketing, out of home advertising, brand ownership, programmatic, AI, AR and VR. Interviewed leading CMOs and CEOs of major global companies such as Adobe, Marketo… Show more Reported on the entire breadth of technology, data and marketing leadership for CMO Magazine. In-depth news coverage of CMO leadership, customer experience, data & analytics, cloud, real-time engagement, VoC programs, CX technology, martech, adtech, predictive analytics, optimisation, marketing platforms, mobile marketing, out of home advertising, brand ownership, programmatic, AI, AR and VR. Interviewed leading CMOs and CEOs of major global companies such as Adobe, Marketo, Salesforce, eBay, Facebook, Hubspot, John Lewis, Bloomingdales and IBM Watson. Reported on key industry events across the APAC and US region like the Adobe Symposium, Ad:Tech, Programmatic Summit, ADMA Global Forum, Retail Summit and Dreamforce. Hosted panel discussions and roundtables for the annual CMO Momenturm event. Generated custom content, webinars, brand posts, video content, white papers and newsletter content across the wider suite of IDG publications including CIO, PC World and Computerworld. Show less



Macleay College

• Australia
• Higher Education
• 1 - 100 Employee

• Media Lecturer, Faculty of Journalism

  • Nov 2013 - Jan 2016

  Pioneered exceptional multi-disciplinary tertiary curriculums and assessment programs for the Faculty’s Business Journalism, Professional News Practice and Media Law units. Conducted weekly lectures across all three units, developing an innovative multi-channel learning model using the power of pedagogy to boost student engagement and maximise learning impact. Executed and managed complete academic unit outlines and assessed all students according to strict tertiary developmental… Show more Pioneered exceptional multi-disciplinary tertiary curriculums and assessment programs for the Faculty’s Business Journalism, Professional News Practice and Media Law units. Conducted weekly lectures across all three units, developing an innovative multi-channel learning model using the power of pedagogy to boost student engagement and maximise learning impact. Executed and managed complete academic unit outlines and assessed all students according to strict tertiary developmental standards. Collaborated with the Head of Faculty and Marketing Head to create engagement strategies to attract student enrolment via arranging and hosting media events and speaker panels with leading journalists, presenters and personalities. Liaised with key media organisations such as Fairfax, Bauer, IMG, Nine, Seven, WIN and the ABC to drive the Faculty’s student career mentorship program. Show less



The Times

• United States
• Advertising Services
• 1 - 100 Employee

• International Journalist, Publisher, Author

  • Jan 2008 - Nov 2013

  London, United Kingdom Developed cover stories, features and special reports for The Times and The Sunday Times, reporting on business, law, finance, technology, medicine, outsourcing, private equity, business ethics and corporate governance. Authored bespoke news content, custom content, advertorials and sponsored content to attract and engage a global readership. Interviewed business leaders, politicians and CEOs of major banks, law firms, health technology innovators and private equity… Show more Developed cover stories, features and special reports for The Times and The Sunday Times, reporting on business, law, finance, technology, medicine, outsourcing, private equity, business ethics and corporate governance. Authored bespoke news content, custom content, advertorials and sponsored content to attract and engage a global readership. Interviewed business leaders, politicians and CEOs of major banks, law firms, health technology innovators and private equity firms. Collaborated with key industry stakeholders to publish premium, high impact centre-fold feature reports including infographic content and statistics. In parallel, ran AZK Media to develop content, reports, research and thought leadership across the following publications and media organisations. - Thomson Reuters (UK) - The European Lawyer - Local Government Lawyer (UK) - Diversity Leagues Table (UK) - Workplace Review - Vanity Magazine - Mslexia - Family Law Journal Australia - Banking and Finance Reports Australia - Industrial Law Reports - Bar Quarterly - Indigenous Law Reporter - Findlaw Business of Law News - Law Society Gazette - Legal Week - Australian Law Journal and Monthly Legal Digest. Headhunted to spearhead Public Relations and Communications Strategy at leading UK Communications Firm Technology PR, representing CEOs of technology and L&D companies across the UK, Germany, Spain and France. Show less



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Legal, Business & Financial Editor, Thomson Reuters

  • Jan 2005 - Dec 2008

  Sydney, Australia Legal, Business & Financial Editor, Thomson Reuters Editorial management of a team of journalists to generate a daily news alert service, delivered to top tier law firms, banks and government departments. Responsible for determining press priorities across the team in a fast-paced press environment. Commissioned and managed external writers, reported from the political press pit, wrote in-depth features, interviewed legal experts, plus edited and produced the complete electronic… Show more Legal, Business & Financial Editor, Thomson Reuters Editorial management of a team of journalists to generate a daily news alert service, delivered to top tier law firms, banks and government departments. Responsible for determining press priorities across the team in a fast-paced press environment. Commissioned and managed external writers, reported from the political press pit, wrote in-depth features, interviewed legal experts, plus edited and produced the complete electronic news service. Online Content Specialist (Firmsite) Developed digital marketing plans and online content strategies for law firm websites, including SEO-based marketing copy, legal specialist news articles, practitioner biographies and customised legal newsletters. Analysis of customer segmentation and client personas to define content messaging framework, face to face consultation with partners of law firms and accounting firms to personalise the implementation, collaboration with the design and account management teams to ensure timely execution and launch of the websites. Show less



Dentons

• United Kingdom
• Law Practice
• 700 & Above Employee

• Graduate Banking & Finance Lawyer

  • Oct 2003 - Jan 2005

  (formerly known as Gadens) Sydney, Australia Managed commercial property mortgage contracts in preparation of exchange and settlement, including $50 million+ large-scale development transactions. Represented the firm’s major clients including ING, HSBC, Westpac, Bankwest and Aussie Home Loans to ensure timely preparation of cheque distribution instructions and mortgage transactions according to strict data and security control protocols. Conducted LTO searches, OSR Stamp Duty requirements, cheque verification and contract… Show more Managed commercial property mortgage contracts in preparation of exchange and settlement, including $50 million+ large-scale development transactions. Represented the firm’s major clients including ING, HSBC, Westpac, Bankwest and Aussie Home Loans to ensure timely preparation of cheque distribution instructions and mortgage transactions according to strict data and security control protocols. Conducted LTO searches, OSR Stamp Duty requirements, cheque verification and contract for sale reviews to meet legal and regulatory requirements and mitigate risk. Liaised with external banks, law firms and mortgage providers to ensure timely settlement completion. Show less