Experience

Domino's Pizza Philippines

• Philippines
• Restaurants
• 1 - 100 Employee

• Local Store Marketing Manager

  • Mar 2022 - Present



iKITCHEN INC.

• Food & Beverages
• 1 - 100 Employee

• Senior Markerting Officer

  • May 2017 - Feb 2023

  Lead the Kuya J Product Launch Committee that resulted to launching a total of 10 dishes from January 2019 to December 2020 which contributed to 10% increase to system wide sales month on month. Leads in research of competitor activities and market awareness Strategize pricing for a more competitive approach to same players in the market and contributed 5% growth YOY. Launched a total of 50 systemwide promotions which contributed to 40% system wide sales to the brand. Spearheaded a total of 15 new store opening including the Kuya J New Concept stores in 2019 and achieved opening sales target for each store. Manages the department budget to develop cost-effective marketing plans and each product or service. Redefined and customized the regional target market of the brand, developing localized approach in doing the marketing tactics and strategies as directed from the main marketing campaigns. Handled the Community Management of Kuya J Social Media pages. Responsible for overall brand alignment, oversees all other revenue centers and makes sure all programs are executed and implemented properly and as directed. Show less



Max's Group Inc.

• Philippines
• Restaurants
• 400 - 500 Employee

• Marketing Officer for Sales and Functions

  • Mar 2013 - Mar 2017

  Launched 2 major campaigns for Functions and Events in 2014 which helped achieve 34% increase in Function sales. Spearheaded Kids Day out activities for 16 clusters which generated 10% growth in TC. Worked with the Marketing Manager for the continuation of the Ninong ko si Max program which provides additional perks for Max’s Christening customers. Project Lead for internal events monitoring program for all 30 functions stores. Coaches store personnel in the proper implementation of Marketing programs related to Functions and Events. Communicates with branches through the Branch Manager regarding cascaded plans and all other marketing aspects. Show less