Ayushmaan Koul
Junior Analyst at Blue Umbrella Limited- Claim this Profile
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Bio
Experience
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Blue Umbrella Limited
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Hong Kong
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Research Services
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100 - 200 Employee
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Junior Analyst
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Sep 2023 - Present
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Escorts Kubota Limited
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India
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Motor Vehicle Manufacturing
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700 & Above Employee
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Intern
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Jun 2019 - Jul 2019
During my internship at Escorts Kubota, I had the exciting opportunity to work in the dynamic field of social media marketing. As a social media marketing intern, my role encompassed a range of responsibilities aimed at enhancing the company's online presence and driving engagement with its target audience. One of my key tasks was to manage social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. I strategized, created, and scheduled content to… Show more During my internship at Escorts Kubota, I had the exciting opportunity to work in the dynamic field of social media marketing. As a social media marketing intern, my role encompassed a range of responsibilities aimed at enhancing the company's online presence and driving engagement with its target audience. One of my key tasks was to manage social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. I strategized, created, and scheduled content to maintain a consistent and engaging online presence. This involved understanding the company's brand identity and effectively communicating its values and offerings to the audience. I closely monitored the performance of social media campaigns by analyzing relevant metrics, tracking engagement levels, and assessing the effectiveness of different strategies. This data-driven approach helped in identifying areas of improvement and optimizing future marketing efforts. Another vital aspect of my internship involved conducting demographic analysis of revenue figures. I utilized data analytics tools to segment revenue data based on various demographic parameters such as age, location, and interests. This provided valuable insights into the company's customer base and to target specific audience segments more effectively. Furthermore, I actively researched and studied the social media strategies employed by competitors and peer firms. By understanding their approaches, successes, and challenges, I was able to identify potential opportunities for growth and adapt our strategies accordingly. Throughout my internship at Escorts Kubota, I collaborated with a team of marketing professionals, gaining valuable hands-on experience in the industry. I honed my analytical skills, creativity, and strategic thinking, all of which are important. It was a rewarding experience contributing to the growth of Escorts Kubota's online presence and learning from industry experts in the process. Show less During my internship at Escorts Kubota, I had the exciting opportunity to work in the dynamic field of social media marketing. As a social media marketing intern, my role encompassed a range of responsibilities aimed at enhancing the company's online presence and driving engagement with its target audience. One of my key tasks was to manage social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. I strategized, created, and scheduled content to… Show more During my internship at Escorts Kubota, I had the exciting opportunity to work in the dynamic field of social media marketing. As a social media marketing intern, my role encompassed a range of responsibilities aimed at enhancing the company's online presence and driving engagement with its target audience. One of my key tasks was to manage social media campaigns across various platforms such as Facebook, Instagram, Twitter, and LinkedIn. I strategized, created, and scheduled content to maintain a consistent and engaging online presence. This involved understanding the company's brand identity and effectively communicating its values and offerings to the audience. I closely monitored the performance of social media campaigns by analyzing relevant metrics, tracking engagement levels, and assessing the effectiveness of different strategies. This data-driven approach helped in identifying areas of improvement and optimizing future marketing efforts. Another vital aspect of my internship involved conducting demographic analysis of revenue figures. I utilized data analytics tools to segment revenue data based on various demographic parameters such as age, location, and interests. This provided valuable insights into the company's customer base and to target specific audience segments more effectively. Furthermore, I actively researched and studied the social media strategies employed by competitors and peer firms. By understanding their approaches, successes, and challenges, I was able to identify potential opportunities for growth and adapt our strategies accordingly. Throughout my internship at Escorts Kubota, I collaborated with a team of marketing professionals, gaining valuable hands-on experience in the industry. I honed my analytical skills, creativity, and strategic thinking, all of which are important. It was a rewarding experience contributing to the growth of Escorts Kubota's online presence and learning from industry experts in the process. Show less
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Education
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SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration distance, Information Technology -
Jamia Millia Islamia
Bachelor's in business administration, Business Administration and Management, General -
CFA Institute , USA
Certification, Finance