Community Manager

• Jul 2023 - Present

Marketing Manager

• Jan 2022 - Jun 2023

- Optimizing content and e-mail marketing strategy for better performance on crucial metrics (OR, CTR, CR etc.) - Improving user acquisition journey and go-to-market strategy. - Supporting Tummee App launch by formulating the ASO strategy for Android & iOS. - Identifying potential revenue streams, analysing their feasibility and implementing processes to monetize these revenue streams. - Optimizing content and e-mail marketing strategy for better performance on crucial metrics (OR, CTR, CR etc.) - Improving user acquisition journey and go-to-market strategy. - Supporting Tummee App launch by formulating the ASO strategy for Android & iOS. - Identifying potential revenue streams, analysing their feasibility and implementing processes to monetize these revenue streams.

Product and Services Marketing Specialist

• Jul 2021 - Dec 2021

- Analyzed the competitive landscape to improve group and regional go-to-market strategies. - Analyzed untapped market segments for expansion potential and improved understanding of the new market entrants. - Provided operational support for an API service launch. - Conducted usage data-analysis for legacy business intelligence tool for various customer segments. - Analyzed the competitive landscape to improve group and regional go-to-market strategies. - Analyzed untapped market segments for expansion potential and improved understanding of the new market entrants. - Provided operational support for an API service launch. - Conducted usage data-analysis for legacy business intelligence tool for various customer segments.

Product Marketing Specialist

• Jun 2020 - Nov 2020

- Digitalized a product's community and event resulting in improved conviviality and event experience. - Analyzed the competitive landscape for the launch of an asset management product, resulting in improved positioning. - Digitalized a product's community and event resulting in improved conviviality and event experience. - Analyzed the competitive landscape for the launch of an asset management product, resulting in improved positioning.

Marketing Associate

• Aug 2018 - Sep 2019

- Optimizing and expanding company's digital presence through lead generation campaigns. - Set up and managed social media channels, formulated and implemented social campaigns, optimised ad performances by regular KPI monitoring. - Optimizing and expanding company's digital presence through lead generation campaigns. - Set up and managed social media channels, formulated and implemented social campaigns, optimised ad performances by regular KPI monitoring.

Marketing Intern

• Sep 2017 - Nov 2017

- Increasing brand awareness and lead generation through social media campaigns. - Increasing brand awareness and lead generation through social media campaigns.

Marketing Associate

• Jun 2016 - Jul 2017

- Framing and implementing outbound acquisition campaigns resulting in increased lead generation and customer engagement. - Managed social media channels, created content and support materials and implemented e-mail marketing campaigns - Framing and implementing outbound acquisition campaigns resulting in increased lead generation and customer engagement. - Managed social media channels, created content and support materials and implemented e-mail marketing campaigns

Marketing Associate

• Jan 2017 - Mar 2017

- Increasing brand awareness and implementing customer outreach programs - Increasing brand awareness and implementing customer outreach programs