Senior Marketing Manager

• May 2023 - Present

Marketing Strategy Consultant

• Oct 2022 - May 2023

* Working with Growth Team to design a long term marketing strategy for Sunsure Energy * Kickstarted marketing efforts on paid channels

Head of Operations

• Jul 2022 - May 2023

* Overseeing daily financial and technical operations of the firm * Financial Operations, HR, Team Management * Overseeing daily financial and technical operations of the firm * Financial Operations, HR, Team Management

Product Marketing Specialist

• Apr 2021 - Sep 2022

* Responsible for ad creative operations and analysis across company's three markets (UK, USA and AUS). * Worked on building Google Ads, Pinterest Ads for the company. * Was responsible for FB/Instagram ad operations at the beginning of the engagement. * Responsible for ad creative operations and analysis across company's three markets (UK, USA and AUS). * Worked on building Google Ads, Pinterest Ads for the company. * Was responsible for FB/Instagram ad operations at the beginning of the engagement.

Digital Marketing Manager

• Apr 2018 - Sep 2019

Key Clients: CPG / e-commerce - Cora, Lonolife; B2C Apps - Digit, Lolli; EdTech - Springboard; Market Research - Thriveplan Key Platforms: Facebook/Instagram, Google Search (SEM), YouTube, LinkedIn, Snapchat, Taboola, Quora. • Helped an FMCG ecommerce firm develop a Free Trial model for onboarding new customers. • Handled a key CPG account (Cora.life) to achieve user acquisition with an annual spend of $6 Million • Directed the in-house creative team in designing new creative… Show more Key Clients: CPG / e-commerce - Cora, Lonolife; B2C Apps - Digit, Lolli; EdTech - Springboard; Market Research - Thriveplan Key Platforms: Facebook/Instagram, Google Search (SEM), YouTube, LinkedIn, Snapchat, Taboola, Quora. • Helped an FMCG ecommerce firm develop a Free Trial model for onboarding new customers. • Handled a key CPG account (Cora.life) to achieve user acquisition with an annual spend of $6 Million • Directed the in-house creative team in designing new creative formats for social media ads for clients. Worked on the Creative Testing strategy for the company. • Formulated monthly and quarterly marketing strategy for clients to help them achieve their acquisition goals. Show less Key Clients: CPG / e-commerce - Cora, Lonolife; B2C Apps - Digit, Lolli; EdTech - Springboard; Market Research - Thriveplan Key Platforms: Facebook/Instagram, Google Search (SEM), YouTube, LinkedIn, Snapchat, Taboola, Quora. • Helped an FMCG ecommerce firm develop a Free Trial model for onboarding new customers. • Handled a key CPG account (Cora.life) to achieve user acquisition with an annual spend of $6 Million • Directed the in-house creative team in designing new creative… Show more Key Clients: CPG / e-commerce - Cora, Lonolife; B2C Apps - Digit, Lolli; EdTech - Springboard; Market Research - Thriveplan Key Platforms: Facebook/Instagram, Google Search (SEM), YouTube, LinkedIn, Snapchat, Taboola, Quora. • Helped an FMCG ecommerce firm develop a Free Trial model for onboarding new customers. • Handled a key CPG account (Cora.life) to achieve user acquisition with an annual spend of $6 Million • Directed the in-house creative team in designing new creative formats for social media ads for clients. Worked on the Creative Testing strategy for the company. • Formulated monthly and quarterly marketing strategy for clients to help them achieve their acquisition goals. Show less

Co-Founder

• Jul 2017 - Dec 2018

Founded a backpacker’s hostel in North of Goa. Post setup focused on digital presence, visibility, daily operations, staff management etc. • Product Development – End to end planning of property makeover including development plan, finance, OTA account setups, legal obligations. • Operation Procedures – Formulated key operational procedures like daily accounting, staff roster, check-in & chock-out procedures. • Achieved #1 ranking on Trip advisor within 6 months into operations… Show more Founded a backpacker’s hostel in North of Goa. Post setup focused on digital presence, visibility, daily operations, staff management etc. • Product Development – End to end planning of property makeover including development plan, finance, OTA account setups, legal obligations. • Operation Procedures – Formulated key operational procedures like daily accounting, staff roster, check-in & chock-out procedures. • Achieved #1 ranking on Trip advisor within 6 months into operations resulting in greater visibility on online portals and 20% hike in online bookings • Consistently operated at ~92% customer satisfaction rate across all online platforms by designing end to end customer engagement process for all the sites Show less Founded a backpacker’s hostel in North of Goa. Post setup focused on digital presence, visibility, daily operations, staff management etc. • Product Development – End to end planning of property makeover including development plan, finance, OTA account setups, legal obligations. • Operation Procedures – Formulated key operational procedures like daily accounting, staff roster, check-in & chock-out procedures. • Achieved #1 ranking on Trip advisor within 6 months into operations… Show more Founded a backpacker’s hostel in North of Goa. Post setup focused on digital presence, visibility, daily operations, staff management etc. • Product Development – End to end planning of property makeover including development plan, finance, OTA account setups, legal obligations. • Operation Procedures – Formulated key operational procedures like daily accounting, staff roster, check-in & chock-out procedures. • Achieved #1 ranking on Trip advisor within 6 months into operations resulting in greater visibility on online portals and 20% hike in online bookings • Consistently operated at ~92% customer satisfaction rate across all online platforms by designing end to end customer engagement process for all the sites Show less

Franchise Owner

• Nov 2015 - Jul 2018

Purchased the Goa Franchise of Zostel (a leading chain of backpacker hostels in India) in partnership with college batchmates. Gained entrepreneurial experience. Helped in setup and was present on ground for 2 years to ensure smooth operations. • Guided the business to reach the break even within a year of start. • Managed a team of employees handling the housekeeping, reception, café, guest interactions of the business. • Drafted daily operation procedures for seamless hostel… Show more Purchased the Goa Franchise of Zostel (a leading chain of backpacker hostels in India) in partnership with college batchmates. Gained entrepreneurial experience. Helped in setup and was present on ground for 2 years to ensure smooth operations. • Guided the business to reach the break even within a year of start. • Managed a team of employees handling the housekeeping, reception, café, guest interactions of the business. • Drafted daily operation procedures for seamless hostel operations. • Worked on ensuring a happy and smooth experience for the customers. Guided the hostel to become the #1 rated property in Goa on platforms like HostelWorld, Booking.com and Agoda. Show less Purchased the Goa Franchise of Zostel (a leading chain of backpacker hostels in India) in partnership with college batchmates. Gained entrepreneurial experience. Helped in setup and was present on ground for 2 years to ensure smooth operations. • Guided the business to reach the break even within a year of start. • Managed a team of employees handling the housekeeping, reception, café, guest interactions of the business. • Drafted daily operation procedures for seamless hostel… Show more Purchased the Goa Franchise of Zostel (a leading chain of backpacker hostels in India) in partnership with college batchmates. Gained entrepreneurial experience. Helped in setup and was present on ground for 2 years to ensure smooth operations. • Guided the business to reach the break even within a year of start. • Managed a team of employees handling the housekeeping, reception, café, guest interactions of the business. • Drafted daily operation procedures for seamless hostel operations. • Worked on ensuring a happy and smooth experience for the customers. Guided the hostel to become the #1 rated property in Goa on platforms like HostelWorld, Booking.com and Agoda. Show less

Business Analyst

• Oct 2014 - Oct 2015

* Data Visualization – Created reporting dashboards which helped client’s employees and area managers see their store’s performance in different attributes by various geographical and demographic cuts. Using Tableau and SQL. * Reporting – Helping in automation of various weekly, monthly reporting for the clients. * Developed fundamental understanding of databases, data aggregation and modelling. * Data Visualization – Created reporting dashboards which helped client’s employees and area managers see their store’s performance in different attributes by various geographical and demographic cuts. Using Tableau and SQL. * Reporting – Helping in automation of various weekly, monthly reporting for the clients. * Developed fundamental understanding of databases, data aggregation and modelling.