Inbound marketing associate

• Jan 2022 - Present

- Designing Email Marketing Templates (Hubspot and Mailchimp) - Maintaining Email Lisits - Plan and Implement Social Media Schedule (Hubspot and Hootsuite) - Design Social Media Posts (Photoshop and Canva) - Make short Explainer videos ( Biteable) - Running Paid ads campaigns for lead gen (LinkedIn and Google) - Designing ads and writing ad copy - Designing Email Marketing Templates (Hubspot and Mailchimp) - Maintaining Email Lisits - Plan and Implement Social Media Schedule (Hubspot and Hootsuite) - Design Social Media Posts (Photoshop and Canva) - Make short Explainer videos ( Biteable) - Running Paid ads campaigns for lead gen (LinkedIn and Google) - Designing ads and writing ad copy

Digital Marketing Intern

• Sep 2021 - Jan 2022

Business Analyst

• May 2020 - Jan 2022

• Conducted requirement elicitation and Joint Application Development (JAD) sessions with stakeholders. • Created process flow and business rules and translated business requirements into technical solutions using UML diagrams such as Use Case, Activity and Sequence diagrams. • Created and maintained project artifacts such as Business Requirements Document (BRD), data flow diagrams, process flow diagrams, screen prototypes, wireframes (screen mockups), and user-interface designs. • Created Test Cases, conducted testing and documented and tracked test results and bugs. • Performed integration testing, regression testing and created test scenarios for User Acceptance Testing (UAT). • Maintained documents for change requests and implemented procedures for testing changes. • Maintained Requirement Traceability Matrix (RTM). • Provided implementation support and training to end-users. • Liaised between the client and the technical development team. Show less

Website Developer

• Jan 2021 - Feb 2021

• Tools used: WordPress, Elementor pro • SEO (Yoast) • Tools used: WordPress, Elementor pro • SEO (Yoast)

Web Developer

• Jan 2021 - Jan 2021

www.photomise.com Develop Print on Demand Website for Photobooks, Frames and prints. Mobile, Tablet and Desktop Responsive Tools Used: WordPress, Elementor Pro, Lumise Design Software, Mailchimp. www.photomise.com Develop Print on Demand Website for Photobooks, Frames and prints. Mobile, Tablet and Desktop Responsive Tools Used: WordPress, Elementor Pro, Lumise Design Software, Mailchimp.

Business Analyst

• Feb 2020 - Apr 2020

-->Dashboarding Kingston Utilities, hydro-one, union gas, Suncor and superior propane data. -->Perform weather normalization on utility bills to gain insights. -->Make CUSUM plots of total energy consumption and amounts used to understand the decrease/ increase of costs and energy usage over the years. -->Dashboarding Kingston Utilities, hydro-one, union gas, Suncor and superior propane data. -->Perform weather normalization on utility bills to gain insights. -->Make CUSUM plots of total energy consumption and amounts used to understand the decrease/ increase of costs and energy usage over the years.

VP Marketing

• Oct 2019 - Mar 2020

Tasked to handle a team who will work towards various marketing endeavors for club promotional activities:--> Played a key role in developing a new website for the club.-->Organizing the annual Big Data and AI conference.-->Implementing analytics boot camps and workshops.

Lead Digital Marketing

• 2019 - Oct 2019

--> Design Creatives For various Events hosted by the club.-->Help in planning marketing strategies to promote events.-->Maintain the various social media handles and populate them with relevant information.

Data Entry Operator (Part Time)

• Mar 2019 - 2019

Data entry of new job postings to the website on a regular basis. Data entry of new job postings to the website on a regular basis.

Business Development

• Apr 2018 - Sep 2018

-->Scouting for leads ranging from restaurants, salon and fashion retailers, acquiring them as clients and servicing them over the phone and email communication. -->Maintaining relationships with clients, by providing holistic solutions. -->Working in close coherence with the marketing team to best optimize results for clients -->Generating sales insights and suggesting product level changes -->Managing the end-to-end sales process, including invoicing, collection, up-selling etc. Major Skills learned/ strengthened: - Negotiation - Time management - Communication Skills - Client Relations Show less

Marketing Intern

• Apr 2017 - May 2017

- Worked in sales and distribution department - Helped create content for B2B marketing and collect user data for sales insights. - Created print ads and other creatives for the sales department. - Worked in sales and distribution department - Helped create content for B2B marketing and collect user data for sales insights. - Created print ads and other creatives for the sales department.

Internship

• Feb 2016 - Feb 2016

Helped Develop the SOP (Standard Operating Procedure) for the Food production and distribution department. Helped Develop the SOP (Standard Operating Procedure) for the Food production and distribution department.