Ayush Prakash
Manager SEO & Product at Kraftshala- Claim this Profile
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Bio
Akshay Sethi
Ayush's work at Cogoport has been great, contributing to increased search performance and organic rankings over his period here. During my interactions with him, I found him astute at search engine optimisation. He was not only able to find the blacks and the whites, but also the greys within SEO. It's not all science after all. Some of it is open to interpretation, and requires that one put their mind to understanding context. This is super super important from an SEO perspective! Over time, we've seen our stats climb, whether it's organic rankings, website visits, domain authorities or blog views. And Ayush has had his part to play in those! Kudos to him on that! I believe Ayush grew into this position of an SEO specialist, and made it his own - our POC when it came to organic results and performance. He's a valuable asset to have on your digital team!
Daniel Nilsson
A strong SEO expert that really know his stuff. I have the pleasure to work with Ayush at Cogoport where he is the SEO expert of the marketing team. I am especially impressed how Ayush constantly find new SEO possibilities and during the time we worked together the organic monthly visits has increased with impressive 96% (8 months). Ayush always has a smile on and I really appreciate the positivity energy he brings to the team, his expertise and deep knowledge about SEO
Akshay Sethi
Ayush's work at Cogoport has been great, contributing to increased search performance and organic rankings over his period here. During my interactions with him, I found him astute at search engine optimisation. He was not only able to find the blacks and the whites, but also the greys within SEO. It's not all science after all. Some of it is open to interpretation, and requires that one put their mind to understanding context. This is super super important from an SEO perspective! Over time, we've seen our stats climb, whether it's organic rankings, website visits, domain authorities or blog views. And Ayush has had his part to play in those! Kudos to him on that! I believe Ayush grew into this position of an SEO specialist, and made it his own - our POC when it came to organic results and performance. He's a valuable asset to have on your digital team!
Daniel Nilsson
A strong SEO expert that really know his stuff. I have the pleasure to work with Ayush at Cogoport where he is the SEO expert of the marketing team. I am especially impressed how Ayush constantly find new SEO possibilities and during the time we worked together the organic monthly visits has increased with impressive 96% (8 months). Ayush always has a smile on and I really appreciate the positivity energy he brings to the team, his expertise and deep knowledge about SEO
Akshay Sethi
Ayush's work at Cogoport has been great, contributing to increased search performance and organic rankings over his period here. During my interactions with him, I found him astute at search engine optimisation. He was not only able to find the blacks and the whites, but also the greys within SEO. It's not all science after all. Some of it is open to interpretation, and requires that one put their mind to understanding context. This is super super important from an SEO perspective! Over time, we've seen our stats climb, whether it's organic rankings, website visits, domain authorities or blog views. And Ayush has had his part to play in those! Kudos to him on that! I believe Ayush grew into this position of an SEO specialist, and made it his own - our POC when it came to organic results and performance. He's a valuable asset to have on your digital team!
Daniel Nilsson
A strong SEO expert that really know his stuff. I have the pleasure to work with Ayush at Cogoport where he is the SEO expert of the marketing team. I am especially impressed how Ayush constantly find new SEO possibilities and during the time we worked together the organic monthly visits has increased with impressive 96% (8 months). Ayush always has a smile on and I really appreciate the positivity energy he brings to the team, his expertise and deep knowledge about SEO
Akshay Sethi
Ayush's work at Cogoport has been great, contributing to increased search performance and organic rankings over his period here. During my interactions with him, I found him astute at search engine optimisation. He was not only able to find the blacks and the whites, but also the greys within SEO. It's not all science after all. Some of it is open to interpretation, and requires that one put their mind to understanding context. This is super super important from an SEO perspective! Over time, we've seen our stats climb, whether it's organic rankings, website visits, domain authorities or blog views. And Ayush has had his part to play in those! Kudos to him on that! I believe Ayush grew into this position of an SEO specialist, and made it his own - our POC when it came to organic results and performance. He's a valuable asset to have on your digital team!
Daniel Nilsson
A strong SEO expert that really know his stuff. I have the pleasure to work with Ayush at Cogoport where he is the SEO expert of the marketing team. I am especially impressed how Ayush constantly find new SEO possibilities and during the time we worked together the organic monthly visits has increased with impressive 96% (8 months). Ayush always has a smile on and I really appreciate the positivity energy he brings to the team, his expertise and deep knowledge about SEO
Experience
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Kraftshala
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India
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E-learning
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1 - 100 Employee
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Manager SEO & Product
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Dec 2021 - May 2023
As a Manager for SEO and Product at Kraftshala, I’m not only responsible for the organic growth through SEO but also for leading one of their core products, i.e., an SEO training course. I’ve worked on designing and structuring the product to ensure its scalable growth through various product marketing channels. I’m also responsible for providing expert mentorship to the candidates to prepare them to be the next leaders in the SEO industry. I closely work with the Marketing, Tech and… Show more As a Manager for SEO and Product at Kraftshala, I’m not only responsible for the organic growth through SEO but also for leading one of their core products, i.e., an SEO training course. I’ve worked on designing and structuring the product to ensure its scalable growth through various product marketing channels. I’m also responsible for providing expert mentorship to the candidates to prepare them to be the next leaders in the SEO industry. I closely work with the Marketing, Tech and Product team to help strategise the best growth path and help grow the organic presence and credibility of the brand. Show less As a Manager for SEO and Product at Kraftshala, I’m not only responsible for the organic growth through SEO but also for leading one of their core products, i.e., an SEO training course. I’ve worked on designing and structuring the product to ensure its scalable growth through various product marketing channels. I’m also responsible for providing expert mentorship to the candidates to prepare them to be the next leaders in the SEO industry. I closely work with the Marketing, Tech and… Show more As a Manager for SEO and Product at Kraftshala, I’m not only responsible for the organic growth through SEO but also for leading one of their core products, i.e., an SEO training course. I’ve worked on designing and structuring the product to ensure its scalable growth through various product marketing channels. I’m also responsible for providing expert mentorship to the candidates to prepare them to be the next leaders in the SEO industry. I closely work with the Marketing, Tech and Product team to help strategise the best growth path and help grow the organic presence and credibility of the brand. Show less
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Adaface
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Singapore
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Information Technology & Services
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1 - 100 Employee
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Digital Marketing Manager (Consultant)
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Jun 2021 - Nov 2021
As a Digital Marketing Manager at Adaface, I help in providing digital solutions to the company regarding Digital Marketing planning, Search Engine Optimisation, Content Marketing, Website Development, and Website Structure. I have experience in leading complete projects, teams, and search engine optimization activities having worked extensively on projects involving the following: • SEO Marketing Strategy • Website Revamp • SEO Site-Wide Website Audit on over 150 tech and… Show more As a Digital Marketing Manager at Adaface, I help in providing digital solutions to the company regarding Digital Marketing planning, Search Engine Optimisation, Content Marketing, Website Development, and Website Structure. I have experience in leading complete projects, teams, and search engine optimization activities having worked extensively on projects involving the following: • SEO Marketing Strategy • Website Revamp • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags, content, and layout optimization • New Pages Creation and existing Pages Optimisation through intent mapping • Website Consolidation Activity • Website Structure & Page Design • Social Media & Brand Presence Planning • Page-Level Audit • XML Sitemap Analysis • Content marketing • Site-wide Audit • Keyword Research • Keyword Optimization • Featured Snippet Analysis • Website Structuring • User Journey Creation • Wireframe Development for the Website Adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix, Webflow, Mixpanel, Google Page Speed Insights. Show less As a Digital Marketing Manager at Adaface, I help in providing digital solutions to the company regarding Digital Marketing planning, Search Engine Optimisation, Content Marketing, Website Development, and Website Structure. I have experience in leading complete projects, teams, and search engine optimization activities having worked extensively on projects involving the following: • SEO Marketing Strategy • Website Revamp • SEO Site-Wide Website Audit on over 150 tech and… Show more As a Digital Marketing Manager at Adaface, I help in providing digital solutions to the company regarding Digital Marketing planning, Search Engine Optimisation, Content Marketing, Website Development, and Website Structure. I have experience in leading complete projects, teams, and search engine optimization activities having worked extensively on projects involving the following: • SEO Marketing Strategy • Website Revamp • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags, content, and layout optimization • New Pages Creation and existing Pages Optimisation through intent mapping • Website Consolidation Activity • Website Structure & Page Design • Social Media & Brand Presence Planning • Page-Level Audit • XML Sitemap Analysis • Content marketing • Site-wide Audit • Keyword Research • Keyword Optimization • Featured Snippet Analysis • Website Structuring • User Journey Creation • Wireframe Development for the Website Adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix, Webflow, Mixpanel, Google Page Speed Insights. Show less
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Cogoport
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India
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Transportation, Logistics, Supply Chain and Storage
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700 & Above Employee
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Digital / Product Marketer | SEO Expert
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Dec 2019 - Feb 2021
On an exponential learning curve to create and execute SEO & Product Marketing Strategies for a complex B2B industry. As a Digital/ Product Marketer and SEO Lead at Cogoport, I help provide digital solutions to the company regarding Digital Marketing planning, Go-to-Market Strategy, Search Engine Optimisation, Content Marketing, Website Development and Website Structure. I have experience in leading complete projects, teams and search engine optimisation activities having worked… Show more On an exponential learning curve to create and execute SEO & Product Marketing Strategies for a complex B2B industry. As a Digital/ Product Marketer and SEO Lead at Cogoport, I help provide digital solutions to the company regarding Digital Marketing planning, Go-to-Market Strategy, Search Engine Optimisation, Content Marketing, Website Development and Website Structure. I have experience in leading complete projects, teams and search engine optimisation activities having worked extensively on projects involving the following: • SEO Marketing Strategy • Product Marketing Strategy • Website Revamp • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags, content and layout optimization • New Pages Creation and existing Pages Optimisation through intent mapping • Website Consolidation Activity • Website Structure & Page Design • Page-Level Audit • XML Sitemap Analysis • Content marketing • Site-wide Audit • Keyword Research • Keyword Optimization • Featured Snippet Analysis • Website Structuring • User Journey Creation • Wireframe Development for the Website Adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix, Webflow, Mixpanel, Google Page Speed Insights.
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SEO Specialist
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Apr 2019 - Dec 2019
As an SEO Specialist at Cogoport, I help in providing digital solutions to the company regarding Search Engine Optimisation, Content Marketing, Website Development. I have experience in leading complete projects, teams and search engine optimisation activities having worked extensively on projects involving the following: • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags… Show more As an SEO Specialist at Cogoport, I help in providing digital solutions to the company regarding Search Engine Optimisation, Content Marketing, Website Development. I have experience in leading complete projects, teams and search engine optimisation activities having worked extensively on projects involving the following: • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags, content and layout optimization • New Pages Creation and existing Pages Optimisation through intent mapping • Website Consolidation Activity • Website Structure & Page Design • Page-Level Audit • XML Sitemap Analysis • Content marketing • Site-wide Audit • Keyword Research • Keyword Optimization • Featured Snippet Analysis • Website Structuring • User Journey Creation • Wireframe Development for the Website I am adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix, Webflow, Mixpanel.
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Growisto
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United States
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Business Consulting and Services
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100 - 200 Employee
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Associate Project Manager
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Jan 2018 - Jan 2019
Steeply learning and implementing on-page and off-page search engine optimization (SEO) and helping draft various digital marketing solutions to clients. As an Associate Project Manager at Growisto, I help in providing digital solutions to brands and businesses regarding Search Engine Optimisation, content marketing I have experience in leading one time as well as monthly optimization activities having worked extensively on projects involving the following: • SEO Site-Wide… Show more Steeply learning and implementing on-page and off-page search engine optimization (SEO) and helping draft various digital marketing solutions to clients. As an Associate Project Manager at Growisto, I help in providing digital solutions to brands and businesses regarding Search Engine Optimisation, content marketing I have experience in leading one time as well as monthly optimization activities having worked extensively on projects involving the following: • SEO Site-Wide Website Audit on over 150 tech and content parameters • SEO Content Strategy • On-Page Optimization including Title, Meta, H1-H6 tags, content and layout optimization • New Pages Creation and existing Pages Optimisation through intent mapping • Website Consolidation Activity • Website Structure & Page Design • Page Level Audit • XML Sitemap Analysis • Content marketing • Site-wide Audit • Keyword Research • Keyword Optimization • Featured Snippet Analysis I am adept at using tools like Google Analytics, Google Webmaster Tool, Screaming Frog, Moz, Ahrefs, GT Metrix.
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Digital Marketing Consulting Intern
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Jan 2018 - Feb 2018
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Aurganon '16
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Chennai, Tamil Nadu, India
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Director Innovation
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Aug 2016 - Sep 2016
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Exchange Controller
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Jan 2015 - May 2016
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Organising Committee Vice President
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Jan 2016 - Feb 2016
Recruitments
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Manager
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Oct 2015 - Dec 2015
EP Experience Manger
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The Climber
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India
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E-Learning Providers
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1 - 100 Employee
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Organising Committee Member
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Mar 2016 - Apr 2016
Indian Youth Conclave Indian Youth Conclave
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Education
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2014 - 2018
SRM University
B. Tech, Information Technology
Community
