Experience

Health Promotion Board

• Singapore
• Wellness and Fitness Services
• 700 & Above Employee

• Senior Manager

  • Apr 2020 - Present

• Manager, Corporate Communications

  • Jan 2016 - Present

  Develop, implement and manage communications plans to drive advocacy and behavioural change among Singaporeans• Identify and create media opportunities to profile HPB messages and news;• Engage and cultivate members of the media;• Provide communications counsel to internal stakeholders;• Develop responses to public queries and feedback;• Manage the production process of HPB Annual Report 2017/2018 and2018/2019;



Ruder Finn

• United States
• Public Relations and Communications Services
• 400 - 500 Employee

• Consultant

  • Sep 2012 - Dec 2015

  • Provided strategic advice to clients from the arts, lifestyle, luxury, corporate and enterprise technology industries on their communications plans for local and regional markets; • Developed and executed public relations initiatives on behalf of clients which included press conferences, media roundtables, press interviews, media familiarisation trips and other media-related activities; • Developed press materials on behalf of clients that included media releases, factsheets, bylines and talking points for media interviews; • Managed relationships and handled all queries from the media; and • Supervised junior staff members in their day-to-day jobs. Show less



Communications DNA

• Singapore

• Senior Associate

  • May 2012 - Jul 2012

  • Developed press materials on behalf of clients that included media releases, factsheets and talking points for media interviews; • Organised and executed public relations activities on behalf of clients such as product launches and media events; and • Monitored the media on a daily basis for clients’ industry news. • Developed press materials on behalf of clients that included media releases, factsheets and talking points for media interviews; • Organised and executed public relations activities on behalf of clients such as product launches and media events; and • Monitored the media on a daily basis for clients’ industry news.



Terrapinn

• United Kingdom
• Media Production
• 300 - 400 Employee

• Business Development Manager

  • Sep 2011 - Apr 2012



CIMB BANK

• Singapore

• Personal Banker

  • Jun 2010 - Jul 2011



Marshall Cavendish Education

• Singapore
• Book and Periodical Publishing
• 100 - 200 Employee

• Editor, Writer

  • Oct 2007 - Jun 2010

  Managed all aspects of publishing from acquisition stage to print stage; • Edited and proofread manuscripts; • Managed stakeholders that included authors, designers, illustrators and clients; • Oversaw the production of the former children magazine – ‘Young Generation’ and • Conducted product training courses for overseas clients in the APAC region. Managed all aspects of publishing from acquisition stage to print stage; • Edited and proofread manuscripts; • Managed stakeholders that included authors, designers, illustrators and clients; • Oversaw the production of the former children magazine – ‘Young Generation’ and • Conducted product training courses for overseas clients in the APAC region.