Dijital Pazarlama Yöneticisi

• Jul 2023 - Present

Digital Marketing Manager & Consultant

• Dec 2021 - Jul 2023

• Manager of a 5-person team and providing management service to the teams of brands • Creating digital marketing strategies for small and medium brands • Working with 15 different brands from different parts of the world California - New Jersey - London - Glasgow - Edinburgh • Leading and managing paid socials, SEM, direct channels operations ( Mailing, App Push Notifications ) • Google Ads, Meta (Facebook) Ads, Apple Search Ads, TikTok Ads, Twitter Ads, Pinterest Ads, Linkedin Ads • Web Site Optimization ( Shopify, Word Press, Wix ) • Social media management of brands • Analyzing data & reporting - Google Analytics, Adjust, Firebase Show less

Digital Marketing Specialist

• Nov 2020 - Dec 2021

Products: Yemeksepeti App • Working close with Delivery Hero Team from Germany • Creating and managing ads on Meta (Facebook) Ads, Twitter Ads, TikTok Ads + Taboola Ads + App Marketing DSPs to support app install volume • Using Smartly.io for paid social advertising automation and A/B testing • Optimizing budgets & campaign structures in order to achieve maximum ROI and minimum CPA • For reporting; Looker (Data) Studio, Google Analytics, Tableau, Adjust • Optimizing budgets & campaign structures in order to achieve maximum ROI and minimum CPA • Using SQL for analyzing the data and regular reporting on MySQL and BigQuery Show less

Digital Marketing Specialist

• Dec 2019 - Nov 2020

Products: ETS Tur & Ucuzabilet & Odamax & OtelPuan • Creating and managing ads on Meta (Facebook) Ads, Google Ads and SA 360 • Experienced in Google App Scripts (JavaScript) to automate some reports. • Analyzing web/app activities by Google Analytics 360 • Using Adjust and Firebase to analize app conversions and improving these analytics tools. • Working with Google Team for prediction models on Big Query and CRMint • Working on customer segmentation and marketing automation (mailing, app/web push, sms) + Insider & WebInStats • Using Looker (Data) Studio and Google Sheets for reporting • Working closely with BI department to create dashboards on Tableau • Experienced in Google App Scripts (JavaScript) to automate some reports. • Responsible for Otelpuan campaigns and UX & UI improvements Show less

Digital Marketing Assistant Specialist

• Sep 2018 - Dec 2019

Products: Migros Sanal Market & Tazedirekt & Macrocenter & Migros Hemen• Creating and managing ads on Facebook Ads Manager, Google Ads and Twitter Ads• Optimizing budgets & campaign structures in order to achieve maximum ROI in Google Ads campaigns and Facebook Ads Manager campaigns• Testing and automating Facebook campaigns by Smartly.io and selecting the best performing ones to allocate the budget accordingly ( check our case study for details: https://www.smartly.io/case/migros-doubles-revenue-with-automated-budgets )• Leading and planning Facebook CPAS projects• Working with App Samurai, Criteo and RTB House and tracking their results• Working close with marketing, IT, CRM and other departments in order to conduct digital marketing operations• Using Branch.io for deeplinking technology and analyzing app traffic & events• Using Google Analytics 360 for analyzing mostly web sites and apps• Leading automate onsite marketing operations with WebInStats for Migros Sanal Market & Tazedirekt• Conducting automation of gift cheques project and marketing automation project with CRM• Experience in SQL for analyzing the data and regular reporting Show less

Digital Marketing Project Intern

• Jan 2018 - Sep 2018

• Creating and managing ads on Meta (Facebook) Ads and Google Ads• Optimizing budgets & campaign structures in order to achieve maximum ROI in Google Ads campaigns and Facebook Ads campaigns• Testing the performances of ads, ad groups, ad sets & campaigns by AdEspresso and selecting the best performing ones to allocate the budget accordingly• Creating SMS campaigns for segmented audiences

Intern

• Jun 2017 - Jul 2017

Marketing Export&Import and Sales Intern Marketing Export&Import and Sales Intern

Intern

• Jun 2016 - Jul 2016

Export Intern Export Intern