AYŞENUR ERIŞIK
Business Development Director at Kara Danışmanlık- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
German Elementary proficiency
-
Turkish Native or bilingual proficiency
Topline Score
Bio
Maurits Tichelman
great account management skills
Steve Dallman
Aysenur, Is a solid performer what good knowledge of the Middle East markets. Specifically Turkey is one market in which she is a expert. She has great account skills with a relentless never say die approach to the business.
Maurits Tichelman
great account management skills
Steve Dallman
Aysenur, Is a solid performer what good knowledge of the Middle East markets. Specifically Turkey is one market in which she is a expert. She has great account skills with a relentless never say die approach to the business.
Maurits Tichelman
great account management skills
Steve Dallman
Aysenur, Is a solid performer what good knowledge of the Middle East markets. Specifically Turkey is one market in which she is a expert. She has great account skills with a relentless never say die approach to the business.
Maurits Tichelman
great account management skills
Steve Dallman
Aysenur, Is a solid performer what good knowledge of the Middle East markets. Specifically Turkey is one market in which she is a expert. She has great account skills with a relentless never say die approach to the business.
0
/5.0 / Based on 0 ratingsFilter reviews by:
Experience
-
Kara Danışmanlık
-
Türkiye
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Business Development Director
-
Oct 2014 - Present
Taking role in family business, software & consulting services technology startup: Tableau: Business Intelligence & Analytics, Big Data, Datawarehouse. Exasol: In-Memory Analytic Database. MongoDB: Document Based Database. Talend : Data Integration, Data Governance, Data Quality, Enterprise Servcie Bus, Data Management Software Suite. Achievement: * KARA is largest TABLEAU partner in Turkey achieving highest revenue since 2016 having 100 customers in Retail, Energy, Telco, Manufacturing, Transportation, Government and more. * KARA won 'Battle of Leads' challenge among the partners in Turkey, Israel, Greece markets achieving +100 leads in 3 months (1H2017). * KARA won 1st MongoDB Enterprise Advanced license customers in Turkey by Dec, 2017. * KARA won 1st Talend license customers in Turkey by Dec 2020. • New Business Development: - Lead generation, cold sales calls reaching new small, mid-size & large B2B prospect accounts - Expanding business in the existing customers with objective of services/software license upsell & renewal • Sales Management: managing weekly sales pipeline & quarterly sales quota targets • People & Operational management: Hiring new team members, reseller sales operations management in compliance with global partner program, service delivery management • Marketing Communication Strategy Development & Execution: PR planning & execution, Online/offline advertising, Social media content management Show less
-
-
-
Intel Corporation
-
United States
-
Semiconductor Manufacturing
-
700 & Above Employee
-
Lead Sales Account Manager - CASPER in Turkey
-
Jul 2012 - Sep 2014
Led account team of 3 people, covering CASPER, WW 2nd largest local OEM, reporting to Country Channel Sales managerRole description:• CXO Level Relationship – monthly executive customer calls with WW VP level management & annual F2F meetings at Intel HQs in Santa Clara, USA.• Sales Forecasting & Pipeline Generation – annual & quarterly• Pricing agreements & billings quota target • New product portfolio strategic planning & development with ODM relationship: notebook, tablet, smartphone.Top achievements :• Intel Revenue :$80M - 2012, $60M - 2013, $40M - 2014 • 7’’/8’’/10’’: Android & Win8 +250Ku Intel tablet line-up – June’14• One of the 1st Intel 10’’ Android Tablet skus on shelf – Sep’13 • 1st Intel smartphone in Turkey market which is 3rd in META, 6th in EMEA, 14th WW – July’13• 1st Touch Ultrabook on shelf at Win8 launch in Turkey – Oct’12• Server Product Biz Development Plan – Q4’12 Intel EPSD & Intel Xeon products• Fatih Server Tender Phase 2 (13Ku) - Aug’13: 4400 units with Casper proactively drove all tender process, quotation, benchmark tests, supply, in coordination of EMEA & US & Turkey teams to achieve this win.• As job+ role META regional 4 days bootcamp event ownership in April-July’13: hosting 200+ Intel only attendees within & outside of META region. Led virtual team of 30 people during 2 months preparation. Coordinated preparation of 4 days agenda content with Intel EMEA stakeholders & EMEA Management Board members: invitations, accommodation logistics, daily flow of agenda, keynote speakers & presentations, skill trainings content with trainers, external speaker keynotes, internal guest speakers. Post mortem survey (63% return rate) resulted >95% satisfied. • As job+ role Turkey internship program leader Sep’13-Sep’14: 6 newcomers hiring / orientation / program development. Drove university relationships with KOC, Sabanci, and Indiana University etc. for youth talent resource purposes: campus career days, Intel Day in the office. Show less
-
-
Market Development Manager, UK Retail Sales
-
May 2011 - Jun 2012
On rotation in UK&I retail sales team for gaining mature market experience: Sales account manager for LENOVO, TOSHIBA, SONY,reporting to UK&I Consumer Sales Manager.Role description • Develope & execute break-through co-marketing activities ensuring strategic alignment with my accounts• Quarterly business reviews with key executives liaising with their sales & marketing teams• Product category & messaging content development at digital sales channels for satisfying consumer journey – content online/offlineTop achievements :• Ultrabook Launch with TOSHIBA & LENOVO: proactive planning in Q3’11 & successfully executions driven in Q4’11. Product & promotions on right place at right time in synchronization with category engagements with key retailers: Dixons Group & John Lewis.• Toshiba Rugby World Cup Campaign: First 2nd Gen Intel Core integrated ATL & BTL co-marketing campaign in UK • Proven track record of collaborative working across other teams in different geos: EMEA & HQs teams• Best-known rotation example : Personally presenting to EMEA Management Board• As job+ role, Online retail sales strategy lead across teams. Developed strategy by collecting inputs across teams, engaging with EMEA leads & other countries, presenting to management with suggestions. This plan become ready leading to growth & sell up approach by focusing online channel integrating with all retail accounts in late 2011: 45% of sales units influenced online: >25% units purchased online + 20% click & collect. Higher SPP n store vs online (+£100). In 2012, focused on Ultrabook category creation in ONLINE across all retailers for driving sales out & for satisfying consumer journey – Ultrabook content online/offline. Built the communication link between US ONLINE retail team & UK retail teams for exchanging UK ONLINE needs as input for WW Online retail plans & priorities. Show less
-
-
Market Development Manager in Turkey
-
Jul 2007 - Apr 2011
Sales account manager for, recently, LENOVO, TOSHIBA, SONY, FUJITSU, previously, ASUS, LG in both consumer & enterprise segments reporting to Country Sales Manager.Role description • Key Account Management with volume,product mix,market segment share targets • Liaising with key account executives, understanding customer objectives, building strategy, sales & marketing activities in consumer & enterprise segments • Design & execute B2B & B2C co marketing strategies with ecosystem integrating ATL/BTL activities to increase impact while reaching target auidence • Drive PR activities for product/program launchesTop achievements : • Developed & executed co-marketing programs in consumer/SMB/enterprise segments: - In 2010, 26 campaigns w/ 4 accounts, $7.8M tonnage. - In 2009, 14 campaigns w/ 5 accounts, $3.4M tonnage. - In 2008, 7 campaigns w/ 2 accounts,$1.4M tonnage.• LENOVO & FUJITSU Enterprise / SMB channel development, sales&marketing activies: - Roadshows for channel partners : product trainings, offsite events - Incentive programs at distributors & channels - CIO gathering events - Tender pricing process• Major co marketing programs: 2009: TOSHIBA 3G bundle with Vodafone/TeknoSA, TOSHIBA PC campaign with Turk Telekom, SONY VAIO ONLINE Sales campaign w/ VATAN, BIMEKS and HEPSIBURADA.2010: LENOVO WW Fun Factor Online, WW Storefront, LENOVO WW Formula1 SMB campaign, LENOVO WW ThinkSmart Online Go-To-Market. • As job+ role in 2008, Centrino2 product launch champion in Turkey : contributed to achieve %19 Centrino2 product mix, managing integration of direct & partner marketing activities by cross teams (15 people) coordination• As job+ role in 2010, Co-Marketing champion in Turkey Sales team : part-time coverage of Turkey marketing manager. Successfully drove Intel brand relevance (highest in EMEA) increase managing $19M Turkey co-marketing budget spending. Show less
-
-
Strategic Relations Manager
-
Mar 2006 - Jun 2007
Partner manager of global software alliances (Microsoft, Oracle, SAP) reporting to deputy GM - Sales.Role description: • building & developing long-term relationship with partner/alliance companies from GM to product manager level achieving ‘win-win’ • development & execution of joint go-to-market programs, sales campaigns considering Turkey market analysis & customer needs with maximised ROI of Marketing Development Funding (MDF). • execution of scaling activities i.e. sponsored event management, joint customer case studies, proof-of-conceptTop Microsoft Alliance achievements : Coverage at both Turkey & MEA regional level making Turkey role-model in the region with proven track record of influenced revenue, market segment share: • (2006) Intel sponsorhip at MS Vista launch events & activities in Turkey & MEA regions • (2007) Achieved $8.3M revenue: - Sports Club PC (Taraftar PC): BJK/GS/FB branded Vestel (notebook) & Crea (desktop) - First Time Home User Consumer Campaign (IdealPC) : Casper & Arcelik - First SMB server go-to-market campaign with Microsoft, HP, Intel • (2006) Turk Telekom My First PC Show less
-
-
-
-
Enterpreuner & Founder
-
Jun 2004 - Mar 2006
Founded own company for publishing kids books & music CDs. Pre-order operation & e-retailer sales channel. Top achievements : • First personalized Turkish kids books & music CDs in Turkey • Top seller book at idefixe.com in Dec’05/Jan’06 • D&R retail stores & idefixe.com as sales channels Founded own company for publishing kids books & music CDs. Pre-order operation & e-retailer sales channel. Top achievements : • First personalized Turkish kids books & music CDs in Turkey • Top seller book at idefixe.com in Dec’05/Jan’06 • D&R retail stores & idefixe.com as sales channels
-
-
-
Oracle
-
United States
-
Warehousing
-
1 - 100 Employee
-
Support Manager
-
Jun 2002 - Jul 2003
Assigned to develop outsourcing support services with subscription business model in the market. In matrix organization reporting to both Country Support Director & EMEA Services Director.Major projects: • Co-worked with sales team for building joint account plans • Created awareness about outsourcing solutions among the existing customers
-
-
Professional Services Manager
-
Mar 1999 - May 2002
Promoted to implement and to develop global professional support services in Turkey. Sales and delivery of proactive support services: short-term (1-3 days) & long-term (annual) contracts to enterprise software customers influencing IT managers / CIOs. In matrix organization reporting to both Country Support Director & EMEA Professional Services Director.Role description• Revenue&Profit (P/L) Management: services revenue & profit quota target• Develope & execute business strategies considering local market analysis & customer needs in alignment with global programs• Co-work with license sales teams for professional services sales to existing & new customers• Developed & implemented local sales incentive programs for license sales teams as local initiative. • Provide delivery management by coordinating resources from virtual team of 15 internal consultants & external partner resources to ensure customer satisfactionTop achievement * Achieved $600K professional services revenue in 3 years* First Gold customer support contract ($200K per year) in Turkey with Turkcell Show less
-
-
Customer Support Manager
-
Jul 1996 - Feb 1999
Promoted to customer support services management role in Istanbul office, reporting to Country Support Director.Role description• Customer Care Management, Service Delivery: Understanding customers’ needs to keep their satisfaction at high level while setting their expectations• Operational management of customer support & internal IT teams: Handling & coordinating all onsite/telephone customer support services in Istanbul • People Management: hiring, technical & soft skill training development of 4 people team.Top achievement • Total Quality Management: ISO 9002 certification & EFQM Excellence model trainings.• Overachieved annual Customer Satisfaction targets as result of globally driven surveys Show less
-
-
Senior / Technical Consultant
-
Feb 1994 - Jun 1996
Provided pre-sales (demos, presentations) and post-sales (telephone support and training) technical services to customers in Ankara.
-
-
-
-
Systems Engineer
-
Sep 1992 - Jan 1994
Responsible for both unix system and Oracle database administration. Responsible for both unix system and Oracle database administration.
-
-
-
METU
-
Türkiye
-
Non-profit Organizations
-
Master of Science Student
-
1990 - 1993
-
-
-
DataSel A.S.
-
Türkiye
-
Hospitals and Health Care
-
1 - 100 Employee
-
Analyst / Programmer
-
Jul 1990 - Jul 1992
Developed several database application system modules as commercial software packages. Developed several database application system modules as commercial software packages.
-
-
Education
-
Middle East Technical University
Master's Degree, Computer Engineering -
Koc University
MBA - 'Consumer Behaviour' course attendance -
Middle East Technical University
Bachelor’s Degree, Computer Engineering -
Adana Anadolu Lisesi
High School, Mathematics