Ayoub Grine

Marketing Specialist at SMMA - Internet Marketing
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Location
Agadir, Souss-Massa, Morocco, MA

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Feb 2023 - Present
    • Online Retail Business Lead
      • 2020 - 2022

      As the lead of an online retail venture specializing in bespoke car products, I took charge of driving consistent growth and differentiating our offerings in the market. Leveraging Google Ads and Facebook Ads, I managed to exceed sales goals by up to 6x ROAS, resulting in a remarkable 30% revenue increase. My cross-functional team management skills fostered collaboration and alignment, achieving key business objectives. Through providing excellent service and adept problem-solving, I upheld customer satisfaction and built strong brand loyalty. Show less

    • United Arab Emirates
    • Information Technology & Services
    • Ecommerce Specialist
      • Feb 2019 - Sep 2020

      In this role, I spearheaded efforts to boost conversion rates by 4%, implementing innovative landing page design and conversion rate optimization tactics. By adeptly managing and synchronizing marketing initiatives with business goals, I ensured a favorable Return on Ad Spend (ROAS) through Facebook Ads campaigns. My tailored approach to user journeys on Facebook and Instagram, targeting distinct audience segments, leveraged video marketing to enhance engagement and optimize sales funnel dynamics. Show less

    • Iran
    • Animation
    • 1 - 100 Employee
    • Mobile Games Marketing Specialist
      • 2017 - 2019

      I drove user acquisition and engagement for mobile games across various platforms, utilizing both paid and organic strategies. Adapting to diverse marketplaces, I optimized marketing approaches and targeted different audience segments. My role encompassed marketing strategy, content creation, and performance analysis, contributing to growth and customer engagement in a fast-paced and ever-evolving industry. I drove user acquisition and engagement for mobile games across various platforms, utilizing both paid and organic strategies. Adapting to diverse marketplaces, I optimized marketing approaches and targeted different audience segments. My role encompassed marketing strategy, content creation, and performance analysis, contributing to growth and customer engagement in a fast-paced and ever-evolving industry.

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