Founder & CEO

• Oct 2016 - Present

At EJP Marketing Co. LLC, a Millennial-led Dallas marketing & PR consulting firm, we’re delivering solutions for BUSINESSES and AGENCY partners through public relations, digital marketing, social media strategy, and multicultural outreach. Our packages and consulting services are designed to help brands and agency partners leverage new digital technology, find innovative solutions, maximize their internal resources, and increase their customer base. Clients have included: AT&T, Healthy Futures of Texas, Ntarupt, National Speech & Debate Association, Purpose Tea, Dallas Housing Authority, Selfless Love Foundation, RAI, AT&T, ExxonMobil Pipeline Company. And prior to launching EJP, Anderson worked with the U.S. Army, L'Oréal, ExxonMobil, W.K. Kellogg Foundation, U.S. Federal Reserve, Verizon Wireless, CVS/Pharmacy, Royal Caribbean Cruise Line, Susan G. Komen for the Cure, Pine-Sol, and more. See our integrated marketing & PR packages on our website: www.EJPMARKETINGCO.com! Email us at hello@EJPMarketingCo.com Show less

Board Member

• Apr 2017 - Apr 2018

Account Supervisor at Cohn & Wolfe and Social Media Advisor at ExxonMobil

• Dec 2013 - Apr 2016

ExxonMobil - Propelled ExxonMobil's online presence as the first-ever ExxonMobil social media advisor - Garnered historic results on daily and campaign performance across ExxonMobil corporate social media channels - Facilitated and executed the global digital comms and public affairs response to the #ExxonKnew crisis - Managed the internal social media infrastructure, compliance reviews and channel approvals around the world, including Twitter in Malaysia, WeChat in Beijing, ExxonMobil Careers Facebook and more - Amplified the brand message using a strategic content mix, audience insights, new platform offerings, creative, multimedia and imagery - Completed social media audit, integrated digital marketing briefs that leverage social, SEO, paid search, and digital ads - Awarded the February 2015 and July 2014 Cohn & Wolfe “Digital Media Award” for exceeding daily digital and social media success metrics - Community manager for all of the ExxonMobil corporate social media channels, including three Twitter accounts, the LinkedIn company page, YouTube, and Vine - Developed and enforced the channel strategies, content calendar, analytics insights, KPIs, budgets and internal cross-functional social media infrastructure - Provided social media strategic counsel to ExxonMobil and its affiliates, functions and lines of business globally - Executed crisis and emergency response social media monitoring, response and insights - Coordinated social media elements for the award-winning campaign, Be An Engineer, as well as other global brand campaigns like Energy Lives Here - Established new process for leveraging social media at events and employee social media training Show less

Senior Account Executive

• Jan 2012 - Dec 2013

U.S. Army- Managed dozens of U.S. Army multicultural lead generation integrated marketing campaigns; resulting in the acquisition of more than 1,000 quality leads. Organizations included: Steve Harvey Foundation, National Society of Black Engineers, ESSENCE Music Festival, Black Engineer of the Year Awards, Thurgood Marshall College Fund, - Spearheaded digital and social media marketing planning and execution for more than 30 events and campaigns - Project & team management (2-8 people) and event management- Analyzed audiences offline traits, as well as their online conversations, interests and trends - Developed newsletter articles and vlogs for U.S. Army soldier spotlights and the partner newsletter (goArmyadvocates.com)- Influencer outreach and management via new digital cataloging toolPine-Sol – Deep Clean Diva contest marketing and PR contest - Digital marketing strategy execution and KPI analysis; achieved brand mention on the Today Show - Daily online monitoring and optimization (Sysomos) - Consumer and brand online keyword analysis (Google Adwords) - Direct multicultural consumer marketing and engagement- Traditional media and blogger outreach Show less

Account Executive

• Jan 2010 - Jan 2012

RushCard- Developed the marketing plan and online copywriter for the FlexYourFreedom.com launch - Managed the content calendars, micro site layout, key influencer/guest blogger outreach and online customer engagement - Building customer loyalty and new consumer acquisition - Developing online metrics reports and SEO tactics (Google Analytics and Google Adwords) Verizon Wireless – NewsCenter and Central Texas - Copywriter and multicultural outreach strategist- Digital marketing strategy development - Online metrics analyses (Sysomos)- Traditional and blogger media outreachCVS Pharmacy - Planning and executing health and fitness awareness events with Dr. Ian Smith - Conducting traditional and blogger media outreach - Developing metrics reports, new customer outreach and brand awareness Show less

Assistant Account Executive

• May 2008 - Jan 2010

W.K. Kellogg Foundation- Coordinated the 'Cultures of Giving' digital and social media marketing campaign - Developed social media content calendars and content writer Susan G. Komen for the Cure- Assisted in launching the Circle of Promise multicultural cause marketing campaign- Coordinated digital components, asset management, optimization of recruitment tactics, SEO, digital copywriting and traditional and blogger media outreach - Exceeded goals with more than 10,000 sign ups, and celebrity and brand ambassadors, in less than two years. Show less

Corporate Communications Intern

• Aug 2008 - Jan 2009

Community Summer Jobs Intern

• May 2004 - Aug 2004