Digital Marketing Manager

• Jan 2023 - Present

. • Planned, managed and executed digital marketing campaigns across AdWords with a monthly budget of £4,000 for Advance Careers UK. • Successfully launched optimized online adverts through Google Ads to increase brand awareness and reach the target audience. • Utilized various web analytics tools such as Google Analytics and Google Tag Manager to measure the performance of digital marketing efforts, analyze website traffic, and identify areas for improvement. • Monitored and tracked conversions of Google Ads and optimized the cost per click to ensure efficient use of the allocated budget. • Developed and implemented effective digital marketing strategies to increase website traffic and drive lead generation. • Conducted A/B testing of ad creatives and landing pages to improve ad performance and increase conversion rates. • Collaborated with cross-functional teams, including content creators and designers, to develop compelling ad content and creative assets. • Stayed up-to-date with the latest digital marketing trends and best practices to continuously improve campaign performance and drive business growth. Show less

Social Media Manager

• Sep 2022 - Jun 2023

• Developed and executed social media strategies aligned with the business goals for The Ouut as a social media manager. • Managed marketing content for social media platforms and analyzed and reported on the performance and impact of social media activities. • Created a graphic template to streamline content sharing across social media channels, significantly reducing the time spent on manual work each week. • Produced engaging social media content, including images, videos, and copy, to drive brand awareness, increase engagement, and support lead generation efforts. • Monitored social media channels to ensure timely and appropriate responses to customer inquiries and comments. • Collaborated with cross-functional teams, including creative and content teams, to develop and execute integrated marketing campaigns across multiple channels. • Stayed up-to-date with the latest social media trends, tools, and techniques to continuously improve the effectiveness of social media strategies and tactics. Show less

Digital Marketer

• Jan 2019 - Aug 2022

• Assisted the Director of Marketing at Frihet Technologies in optimizing the content calendar across all platforms to coincide with new product launches, ensuring consistent and effective messaging. • Managed paid digital marketing campaigns across AdWords, Instagram, and Facebook with a monthly budget of #150,000, resulting in approximately #500,000 in monthly revenue for the company. • Created a graphic template that simplified content sharing and saved approximately 6 hours of manual work each week. • Implemented and monitored dynamic Google Ads and provided actionable insights on the company website to drive traffic and increase conversions. • Collaborated with cross-functional teams to develop and execute successful marketing campaigns, including coordinating with designers and content creators to produce engaging ad content and assets. • Conducted market research to stay up-to-date on the latest industry trends and best practices, ensuring that the company's digital marketing efforts remained effective and relevant. • Analyzed and reported on the performance of digital marketing campaigns using tools such as Google Analytics and Facebook Insights, and made data-driven recommendations to optimize campaign performance and drive business growth. • Assisted in the development of email marketing campaigns and managed the company's email marketing list to support lead generation efforts. Show less

Affiliate Manager

• Oct 2018 - Jan 2019

Social Media Manager

• Mar 2018 - Aug 2018

• Developed and implemented social media strategies as a social media manager to increase brand awareness and drive sales for Kayshow Concept. • Managed social media accounts, including creating content calendars, scheduling posts, and measuring social media metrics to monitor the effectiveness of social media efforts. • Executed successful social media campaigns to promote products and services, resulting in increased engagement, website traffic, and sales. • Collaborated with team members and stakeholders to ensure social media efforts aligned with overall company goals and marketing initiatives. • Developed engaging and relevant content for social media channels and blog posts to attract and retain customers, and establish the company as a thought leader in the industry. • Conducted market research to stay informed on industry trends, competitive landscape, and target audience preferences to inform social media strategies and tactics. • Created and managed social media advertising campaigns, including ad creative and targeting, to support lead generation and sales efforts. • Used tools such as Hootsuite, Buffer, and Google Analytics to track and analyze social media metrics, and used the insights to continuously improve social media strategies and tactics. • Built and nurtured relationships with social media influencers and partners to increase brand visibility and reach. Show less

Social Media Manager

• Oct 2017 - Dec 2017

- Manage brand media accounts - Generating and sharing contents daily that builds meaningful connections - Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification - Resolve customer complaints regarding sales and services and taking orders over the phone, internet or through emails - Act as first point of contact through dealing with correspondence and phone calls. - Implement growth hacks to drive online sales of products and improve customer experience. - Facilitate online conversations with customers and respond to queries. - Increased the number of followers on the Instagram account by a growth of 1% Show less

Digital Marketing Manager

• Sep 2015 - May 2017

-Revamped the marketing department of two local chapters -Created marketing tactics with the national team to push Youth Speak -Responsible for tracking the progress of the exchange in the marketing portfolio in the local chapters -Responsible for the development, execution and tracking to generate effective internal communication programs at all levels - Created engaging content for the media platforms. - Executed and implemented a tracking tool for Email -Revamped the marketing department of two local chapters -Created marketing tactics with the national team to push Youth Speak -Responsible for tracking the progress of the exchange in the marketing portfolio in the local chapters -Responsible for the development, execution and tracking to generate effective internal communication programs at all levels - Created engaging content for the media platforms. - Executed and implemented a tracking tool for Email

Community manager

• Sep 2014 - Apr 2015

Responsible to create digital marketing strategies on AIESEC Nigeria social media channels, and also improvise the channel utilization in order to create bigger virtual reach and engagement towards our customers. Working virtually in a team of 14 consist of people from Ghana, Togo, Nigeria, Kenya Responsible to create digital marketing strategies on AIESEC Nigeria social media channels, and also improvise the channel utilization in order to create bigger virtual reach and engagement towards our customers. Working virtually in a team of 14 consist of people from Ghana, Togo, Nigeria, Kenya

Online Experience manager

• Jun 2014 - Apr 2015

• Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages which lead to 150% growth. • Managed the database of the local chapter and sending of bulk SMS to members. • Sold 200 forms during recruitment and it lead to 10% growth in the local chapter. • Won the award as the Best Local Chapter for Exchange. • Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages which lead to 150% growth. • Managed the database of the local chapter and sending of bulk SMS to members. • Sold 200 forms during recruitment and it lead to 10% growth in the local chapter. • Won the award as the Best Local Chapter for Exchange.