Chief Marketing Officer

• Sep 2022 - Present

Strategy Director

• May 2022 - Present

Managing Director

• Jan 2022 - Jun 2022

Strategy Consultant (Brands and Marketing)

• Mar 2019 - Apr 2021

• Supports client with development, planning and implementing their marketing and brand strategy, ensuring articulated initiatives are practicable and aligned to the company’s vision. • Help clients define and deliver strategic transformational initiatives across the organization. • Work collaboratively with clients to shape their brand future by addressing their most complex and critical growth issues. • Facilitate client strategy discussions using collaborative methods such as design thinking and agile methodology. • Present strategic thinking enabled insights, recommendations, technical knowledge and strong communication skills. • Lead work-stream and analysis on engagements and take responsibility for small teams, research and creative partners especially in a hub and spoke work structure. • Contribute to thought leadership and knowledge management. • Crafted digital strategy and delivery, customer strategy, customer experience design, journey design, innovation and product/proposition design to create value for clients. • Apply structured thinking, frameworks and analysis techniques to ambiguous brand problems. • Unveil the consumer identity and its journey using design thinking methodologies and its application to UX/CX.

Senior Account Planner

• Jun 2017 - Mar 2019

• Facilitated strategy sessions, created strategies and develop execution plans, the route to market and conceptualization for a competitive edge against the competition. • Conducted field research on consumer behaviour and buying patterns, gathered real-time insights via mobile, social, user experience planning/research, web or social analytics/reporting. • Profiled target consumer groups and proffered working solutions that fit their lifestyle. • Conducted brand perception audit to find out how consumers perceive client brands. • Analyzed trends and competitors’ strategies and brand positioning to provide advisory to clients. • Collaborated with creatives and in conceptualizing ideas, strategizing on solutions to achieve brand business objectives. • Interpreted client briefs and propose strategic solutions through big ideas and promotional campaign ideas that involve the integration of online marketing, BTL (below the line) and/or ATL (above the line) to achieve set objectives. • Developed market intelligence reports to stay abreast of client competition. • Led strategic conversations with a wide range of people in different disciplines

Marketing Manager

• Aug 2013 - Nov 2016

• Monitored sales performance across several markets. • Human resource management and talent development- Trained, coached and managed performance of local sales teams. • Proactively created solutions and improvement in sales execution. • Achieve growth and exceeded sales targets by 15% for three years in a row (2013-2015). • Presented sales, revenue and expenses reports and realistic forecasts to management. • Identified emerging markets and market shifts while being fully aware of new products and competition status. • Expanded distribution frontiers and developed Ondo, Ekiti, Edo and Kogi sales pipeline (for year 2016 and 2017). • Crafted and implemented a strategic sales and marketing plan that drove peak performance, improving sales by 169% in a single business year (2015). • Collaborated in creating advertising to achieve TOMA and drive brand equity. • Won sales and distribution accounts of companies like Learn Africa, Macmillan, Africana Feb, TONAD publishers, Johnson Publishers, Ashdell Publishers, Bible Society of Nigeria and Vista Nigeria.

Sales And Marketing Associate

• May 2010 - Jan 2011

Presented sales, revenue and expenses reports and realistic forecasts to management. identified new and emerging markets while staying abreast of competition status. Customer satisfaction management Develop marketing plan as assisted by superior. Presented sales, revenue and expenses reports and realistic forecasts to management. identified new and emerging markets while staying abreast of competition status. Customer satisfaction management Develop marketing plan as assisted by superior.

Account Executive

• Mar 2007 - Feb 2010

• Increased company ROI by 57% by expanding the customers base within four months • Reduced cost of operations by 13% and ensured company standard was not compromised • Organized events like Dog shows, Dogs got talent and campaigns of kick-out Rabies • Managed each client account to track compensations as at when due • Indulged in buying and selling Dog accessories • Scouted for imported pedigree Dogs for customers • Supervised each purchase to be sure it is up to company standard • Drove purchasing excellence and saved 18% costs