Experience

AppHub

• United States
• Software Development
• 1 - 100 Employee

• Search Engine Marketing Manager

  • Mar 2023 - Nov 2023

  United States - Healthy use of generative AI tools (ChatGPT, Google Bard) as a digital marketing tool - Implementation of PMAX and Video Marketing Ads that resulted in over 20% uplift in conversion - Over a period of four months, help increase by 40% in the number of active users for an app running a Google Ads campaign - Amalgamated six different Google Ads accounts into a single manager account within My Client Center (MCC) - Managing paid media ad spend budget of up to $50K monthly across… Show more - Healthy use of generative AI tools (ChatGPT, Google Bard) as a digital marketing tool - Implementation of PMAX and Video Marketing Ads that resulted in over 20% uplift in conversion - Over a period of four months, help increase by 40% in the number of active users for an app running a Google Ads campaign - Amalgamated six different Google Ads accounts into a single manager account within My Client Center (MCC) - Managing paid media ad spend budget of up to $50K monthly across various channels - Maintain a minimum LTC:CAC ratio of 3x and up to 21x increase in some areas - Strategy ideation and implementation on Google Ads, Facebook Ads or Meta Ads, Pinterest Ads and Shopify Partner Ads - Work alongside the SEO team to identify new keywords and spend efficiency opportunities - Key account cross-channel strategy ownership and implementation for over 10 core brands - Developing and implementing testing strategies to increase advertising efficiency, meeting KPIs and company goals - Strategy ideation and implementation for Google Ads, Facebook/Meta Ads, Pinterest Ads and Shopify Partner Ads platforms - Daily proficient usage of Google Analytics 4 (GA4), Google Ads, SEMrush, Ahref and other relevant tools - Advising line manager and other senior stakeholders to achieve goals - Recommending, facilitating and using in-house and third-party tools to measure and present reports - Training and mentoring other team members Show less



Fabrick

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Search Engine Optimization Team Lead

  • Jul 2021 - Feb 2023

  Maidstone, England, United Kingdom Developed robust content strategies to increase organic traffic and search engine results page performance. Developed SEO strategies based on data for clients with quarterly KPIs. Continuously conducted keyword research, including the identification and expansion of keyword opportunities. Developed and implemented on-page optimization strategies to improve page rankings and conversion rates. Comprehensive CRO strategies that include tested CTAs and website content. Identify and… Show more Developed robust content strategies to increase organic traffic and search engine results page performance. Developed SEO strategies based on data for clients with quarterly KPIs. Continuously conducted keyword research, including the identification and expansion of keyword opportunities. Developed and implemented on-page optimization strategies to improve page rankings and conversion rates. Comprehensive CRO strategies that include tested CTAs and website content. Identify and implement technical SEO error corrections with client support. Assess and influence the company's new website design; working with the dev. team to ensure SEO best practices are properly implemented on newly developed code. Influenced a new paradigm within the company in terms of how the company approaches content writing for clients. Trained about 25 colleagues on SEO via a workshop I designed and delivered Execute tests, collect and analyse data and results, and identify trends and insights to achieve maximum ROI in paid search campaigns. Oversee and analyse digital marketing KPIs and Return on Ad Spend (ROAS) to clients. Liaising with external stakeholders and training internal personnel. Show less



Gateway Chapel, Erith

• United Kingdom

• Creative Director Volunteer

  • Oct 2017 - Jan 2022

  London, United Kingdom Website Manager 2018 - Volunteer Creative & Video Director: - Oct 2018 – Jan 2022 Camera crew:- February 2018 – October 2018 • Planning, preparing and rehearsing scenes for different church services in situ • Assembling and setting up equipment as the case may be • Producing camera scripts (when needed) for the camera crew to follow • Liaising with lighting, stage manager and technical staff (or ushers) whenever needed • Overall content strategising with the other… Show more Website Manager 2018 - Volunteer Creative & Video Director: - Oct 2018 – Jan 2022 Camera crew:- February 2018 – October 2018 • Planning, preparing and rehearsing scenes for different church services in situ • Assembling and setting up equipment as the case may be • Producing camera scripts (when needed) for the camera crew to follow • Liaising with lighting, stage manager and technical staff (or ushers) whenever needed • Overall content strategising with the other branch of the media team in the church Key Achievements • Able to mix video recordings in real-time for online sharing as per waiting for post-production o Increased flexibility and easiness of the post-production team • Continuous review and revamped approach to sharing the church’s online content Show less



Pearson

• United Kingdom
• Education
• 700 & Above Employee

• Digital Marketing Lv3 Apprenticeship End Point Assessor – Independent

  • Jul 2020 - Dec 2021

  Taking part in regular training and standardisation activities associated with the role of IEA for this EPA. Assessing the performance of candidates following published assessment and grading criteria and procedures, ensuring overall standards are maintained. Ensuring all EPA reports and assessment evidence are high quality and recorded accurately.



Create My Mobile

• United Kingdom
• Advertising Services

• Digital Marketing and Web Analyst

  • Dec 2013 - Jun 2021

  London, United Kingdom As a Digital Marketing Consultant, I’m responsible for executing profitable digital marketing campaigns, with client facing experience across different industries managing multiple accounts. I: • Continually develop and enhance the organisation’s websites – using insight from the communications project to continuously improve • Good eyes for details and knowledge on UX and UI variables • Analysing, reviewing and improving Google Ads & Analytics accounts to support the broader work •… Show more As a Digital Marketing Consultant, I’m responsible for executing profitable digital marketing campaigns, with client facing experience across different industries managing multiple accounts. I: • Continually develop and enhance the organisation’s websites – using insight from the communications project to continuously improve • Good eyes for details and knowledge on UX and UI variables • Analysing, reviewing and improving Google Ads & Analytics accounts to support the broader work • Managing a variety of competing projects, priorities and deadlines • CRM and email marketing account management • Manage and maximise both organic and paid SEO to ensure customer acquisition and retention • Index new website pages, research long tail key words, update metadata, build and monitor links • Report on ROI for these digital channels using different tools (Google Analytics, on-site tracking) • Train stakeholders, at different levels, on the importance of digital channels and how to engage effectively on social media • Build bespoke landing pages to maximise relevance and conversion of PPC • Identify individual client needs and devise effective strategies to achieve them • Educate organisations on the difference between an adaptive and a responsive mobile site Show less



Vinomagna

• United Kingdom
• Construction
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2020 - May 2021

  London, United Kingdom - Leading on all digital communications including strategy, campaigns, channels and content within communications function - Manages franchise digital support requests and taking hid to other IT related issues - Developing creative and compelling digital content including video, website copy, news/blog content and social media assets - Daily moderation of channels and planning of social content from around the organisation (incl. other brand's website) - Responsible for online… Show more - Leading on all digital communications including strategy, campaigns, channels and content within communications function - Manages franchise digital support requests and taking hid to other IT related issues - Developing creative and compelling digital content including video, website copy, news/blog content and social media assets - Daily moderation of channels and planning of social content from around the organisation (incl. other brand's website) - Responsible for online presence set up for new stores within our franchise network (including social media, website, platforms and Google My Business) - Overseeing SEO and ranking performance of all sections of the websites CMS - Supporting Communications team with media engagement (as we grow) - Carrying out other duties as and when required in order to contribute to the efficient running of the company - Developing creative and engaging digital content (incl. video) Show less



The Leigh UTC

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Computer Science Teacher and IT Apprenticeships Coordinator

  • Sep 2017 - Sep 2019

  Dartford The principal aspect of this teaching experience involves teaching key stages 3, 4 and 5 both the new Computer Science and existing ICT curriculums. Also preparing Y12 and Y13 (with some Y10s) students for a IT and Engineering professional qualifications exams which will lead them into jobs or apprenticeships. The range of courses taught includes the new KS3 Computer Science curriculum, the Apps for Good programme – a national enterprise competition, (will be doing Creative iMedia with… Show more The principal aspect of this teaching experience involves teaching key stages 3, 4 and 5 both the new Computer Science and existing ICT curriculums. Also preparing Y12 and Y13 (with some Y10s) students for a IT and Engineering professional qualifications exams which will lead them into jobs or apprenticeships. The range of courses taught includes the new KS3 Computer Science curriculum, the Apps for Good programme – a national enterprise competition, (will be doing Creative iMedia with the kids later). KS4 & KS5 - a vast range of courses including A-Level ICT, GCSE ICT, CiDA and BTEC ICT Levels 2 and 3 programmes covering the new and old programmes of study respectively A-Level andGCSE Computer Science. Other responsibilities includes monitoring and putting systems in place to raise the progress and achievement running extra - curricular clubs (Research and Development), running professional qualifications classes and student mentoring. All these to raise student's profile, attainment, confidence and getting them ready for marketplace Show less



NewWine Church, London, UK

• Seasonal Volunteer - Facility Management Team

  • Oct 2012 - Aug 2017

  London, United Kingdom Assist in the reviewing and updating of the church on the state of its facility and assets. Build a strong and united team of members to serve as ‘gatekeepers’ in God’s House. Ensure all the facilities at Gateway House are in excellent working order and made available when required. Crowd Control Management during church meeting s and events Ensure people are comfortable and safe while they are in Gateway House. Provide Security within the Church as well as its immediate… Show more Assist in the reviewing and updating of the church on the state of its facility and assets. Build a strong and united team of members to serve as ‘gatekeepers’ in God’s House. Ensure all the facilities at Gateway House are in excellent working order and made available when required. Crowd Control Management during church meeting s and events Ensure people are comfortable and safe while they are in Gateway House. Provide Security within the Church as well as its immediate environment Show less



Newham College of Further Education

• United Kingdom
• Education Administration Programs
• 300 - 400 Employee

• FE Teacher Trainee

  • Sep 2016 - May 2017

  Stratford, London, United Kingdom Further Education simply put, is the education below degree level for people above school age. I teach different subjects to adult students with a big age difference (ranging from 18 to as high 50 years). Subjects that I teach ranges from Mathematics and Statistics, to Programming Lang. (e.g. HTML, C++), some Microsoft Office Suite usage, Database and other ad-hoc lessons. I develop Lesson plans, setting out and marking assignments and lesson questions. I work on a daily basis… Show more Further Education simply put, is the education below degree level for people above school age. I teach different subjects to adult students with a big age difference (ranging from 18 to as high 50 years). Subjects that I teach ranges from Mathematics and Statistics, to Programming Lang. (e.g. HTML, C++), some Microsoft Office Suite usage, Database and other ad-hoc lessons. I develop Lesson plans, setting out and marking assignments and lesson questions. I work on a daily basis helping student with safeguarding, inclusive teaching, blended learning (i.e. traditional teaching embedded with technology). Show less



Intrust Advisory Limited

• IT Support/ Service Desk Analyst

  • Aug 2013 - Sep 2013

  Finchley Road, London Installing and configuring computer systems. Troubleshooting and supporting Blackberry devices and other mobile devices. Diagnosing and solving hardware/software faults. Logging customer/employee queries. Analysing call logs to spot trends and underlying issues. Hardware support (PC’s and printers) and Networking (DNS, DHCP, TCP/IP). Supporting staffs using Citrix, Exchange, Active Directory and other software like IBM Lotus Note remotely.



NewWine Church, London, UK.

• Volunteer

  • Oct 2012 - Dec 2012

  London, United Kingdom Administration Officer and Data Analyst: this role was to make sure the people in the community have the right documents with them for me to verify and also making sure it’s been computed into the database. Supervisor: making sure the items that were meant to be in the Christmas hamper was handle correctly and the right product was placed in the box since there was different items going into the hamper. Security Personnel: making sure the crowd flow of 2000 people from the community are… Show more Administration Officer and Data Analyst: this role was to make sure the people in the community have the right documents with them for me to verify and also making sure it’s been computed into the database. Supervisor: making sure the items that were meant to be in the Christmas hamper was handle correctly and the right product was placed in the box since there was different items going into the hamper. Security Personnel: making sure the crowd flow of 2000 people from the community are been control and directed to the right place. Also making sure the other volunteers and the church properties are looked after. Show less



Newham Borough of London

• Olympic Games Payment Attendant

  • Jul 2012 - Aug 2012

  Jenkins Lane, London Newham Borough of London and London Olympics 2012 organisers working together to keep the Newham Borough free of irregular and un-wanting car parking. • Successfully advised and helped customers in completing payments. • Provide general support and resolve issues in running the customer database.



MetLife

• United States
• Insurance
• 700 & Above Employee

• Consultant

  • 2011 - 2011

  London, United Kingdom Helping people to understand the Reason why they need the protection of themselves and to have a legacy behind for those that will be alone after they have been to called to Gory



INFOTRAX LIMITED

• ENGINEER PC AUDITING

  • Mar 2008 - May 2008

  Manchester, United Kingdom PC Audit, Documenting Software install and peripheral added. Project team in deploying Software to corporate desktop environment. Patch Network to PC and Printer and test connection with User profile test account Deal with issues, schedule and meet with users. Standard image creation and build management Imaging Application packaging Deployment in a Lockdown.