Experience

WEVERSE COMPANY

• South Korea
• IT Services and IT Consulting
• 1 - 100 Employee

• IMC Manager

  • Sep 2019 - Present



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Social Media Manager

  • Aug 2014 - Sep 2021



Brodeur Partners Korea

• South Korea
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Account Executive | Digital Integrated Marketing Department

  • May 2011 - Jul 2014

  • Planned IMC campaign strategy for LG Mobile MWC 2014 ; Communication strategy, digital media advertising, contents planning and SNS promotion • Managed Digital Media Asset (product image, product descriptions and hands-on video) for LG Mobile’s new products(G Pro2, G2 Mini, etc.) to provide distributors/subsidiaries • Set LG Mobile Digital Conversation Guide for VOC management • Operated LG Mobile MWC 2013 offline at-the-scene events and digital campaign ; Tag & Like Your Favorite • Designed 2013 Kia Motors Social Communication Manual & Guideline • Manages LG Mobile Global SNS operation and consulting (2013 ~ Present) • Planned and managed Kia Motors Global SNS operation and consulting (2011 ~ 2013) • Managed Hankook Tires ‘Save a day for friends’ global facebook campaign Show less



Blogcocktail

• Senior Account Executive | Interactive Bisuness Department

  • Feb 2009 - Apr 2011

  •Planned 2011 Doosan Tower SNS platform building and overall operation •Planned 2010 Social Media PR Consulting for Bobbi Brown and Aveda •Managed POSCO E&C Digital PR operation for Songdo International City •Managed 2009~2010 Korea Yakult Corporation viral marketing for major products •Managed 2009~2010 LG Household & Healthcare viral marketing for CathyCat, O HUI, and TheFaceShop •Planned 2011 Doosan Tower SNS platform building and overall operation •Planned 2010 Social Media PR Consulting for Bobbi Brown and Aveda •Managed POSCO E&C Digital PR operation for Songdo International City •Managed 2009~2010 Korea Yakult Corporation viral marketing for major products •Managed 2009~2010 LG Household & Healthcare viral marketing for CathyCat, O HUI, and TheFaceShop



Webspread Communications

• Account Executive | Marketing & Advertising Department

  • Jul 2008 - Nov 2008

  •Researched online market data for competition presentation •Participated in Online Ad planning for Sejong Cyber University •Participated in offline Ad planning for Sidus FNH •Researched online market data for competition presentation •Participated in Online Ad planning for Sejong Cyber University •Participated in offline Ad planning for Sidus FNH